Global Email Marketing Automation Manager (m/f/d)

As a Global Email Marketing Automation Manager at PlanRadar, you will be responsible for leading the design, execution, and analysis of global email marketing campaigns. Your role is crucial in engaging prospects and converting them into customers, ultimately driving leads, pipeline, and revenue. You will collaborate with various teams, ensure campaigns are timely and optimized, and maintain the health of our email database to continuously improve performance.

To be successful as a Global Email Marketing Automation Manager at PlanRadar, candidates should have a minimum of 4 years of experience in a similar role. Strong operational skills, a data-driven mindset, and the ability to work collaboratively across teams are essential. Excellent communication skills, particularly in English, and a meticulous attention to detail are also crucial to excel in this position.

The Global Email Marketing Automation Manager plays a vital role in aligning email marketing initiatives with broader organizational objectives at PlanRadar. By developing tailored email campaigns for each stage of the customer journey, and utilizing a rigorous testing strategy, you will ensure that marketing efforts are effectively driving engagement and generating revenue.

In the role of Global Email Marketing Automation Manager at PlanRadar, you'll primarily work with HubSpot and Zoho CRM to manage technical aspects of campaigns, including data synchronization and lead scoring. Your expertise in using these platforms will be essential for executing successful automation and personalized marketing strategies.

At PlanRadar, the Global Email Marketing Automation Manager position offers tremendous opportunities for personal and professional development. As a key player in the Global Marketing Team, you will have the chance to mentor regional teams, collaborate on innovative projects, and enhance your skills in a fast-paced, high-growth environment.

In your response, highlight specific email marketing automation tools you have worked with, such as HubSpot or Zoho CRM. Discuss how you have utilized these tools to create effective campaigns, manage databases, and analyze performance metrics to improve future initiatives.

Share your approach to data-driven decision-making. Explain how you establish tests, analyze customers' behaviors and segment audiences based on lifecycle stages to tailor email campaigns that enhance engagement and revenue.

Discuss your experience working with sales and marketing teams. Emphasize your communication skills and provide examples of how you've successfully developed campaigns that align with broader organizational goals through collaboration.

Outline key performance indicators such as open rates, click-through rates, conversion rates, and bounce rates. Emphasize the importance of tracking these metrics and how they inform future campaign adjustments to achieve better results.

Describe the processes you employ for reviewing data, double-checking campaign setups, and running tests to mitigate errors before launching email campaigns. Highlight your attention to detail and thorough testing strategies.

Prepare a concise overview of a campaign you've led that resulted in significant engagement or conversions. Discuss the goals, tactics you employed, and the outcomes, emphasizing what made it successful.

Explain your approach to diagnosing issues within underperforming campaigns. Discuss common reasons for lower engagement and how you leverage data to pivot or optimize the campaign for better results.

Share your methods for keeping current with email marketing best practices. This could include following industry blogs, attending webinars, or participating in relevant online communities to continuously enhance your knowledge.

Discuss how you implement personalization based on customer data. Highlight the benefits of creating targeted content that resonates with various audience segments to improve engagement and conversion rates.

In your answer, convey your enthusiasm for the position and the company. Mention what attracts you to PlanRadar, such as its innovative culture, growth opportunities, and commitment to using data for impactful marketing strategies.