Content Marketing Manager - Conversion Copy, Argentina, Remote

As a Content Marketing Manager - Conversion Copy at Fundraise Up, your main responsibilities include creating and optimizing content initiatives that drive engagement and conversions. You'll work on crafting compelling landing pages and ads, developing high-performing email campaigns, and producing conversion-oriented assets such as infographics and reports. Additionally, you'll analyze content performance to continuously refine strategies and optimize the different content for maximum impact.

To qualify for the Content Marketing Manager - Conversion Copy position at Fundraise Up, you'll need a minimum of 5 years of experience, particularly in working with non-profit organizations or understanding their fundraising challenges. Experience in writing for B2B SaaS or tech platforms is also crucial. A passion for creating engaging and results-driven content alongside a data-informed mindset is key for success in this role.

The total compensation for a Content Marketing Manager - Conversion Copy at Fundraise Up includes an On-Target Earnings (OTE) of $44,000, with a base salary of $35,200. Additionally, you will be eligible for stock options, which adds significant value to your overall salary package.

Fundraise Up is committed to supporting the professional development of its employees, including the Content Marketing Manager - Conversion Copy. The company offers a reimbursement program for relevant professional education, allowing you to cover up to 50% of costs, with a cap of $1,500 annually. Furthermore, you have access to English learning courses and assistance with home office setup to ensure a comfortable working environment.

The work culture at Fundraise Up for the remote Content Marketing Manager - Conversion Copy is collaborative, innovative, and supportive. You will be working cross-functionally with various teams to achieve common goals while also having the flexibility and autonomy that remote work facilitates. Fundraise Up promotes a healthy work-life balance, encouraging personal development and effective communication within the team.

When creating conversion-focused content for non-profits, it's essential to understand the unique challenges they face and the motivations of their supporters. I start with extensive research on the target audience and use data analytics to identify which types of content perform best. My goal is to craft compelling narratives that resonate with the audience, showcase the non-profit's mission, and drive engagement through clear calls to action.

Absolutely! One of the most successful campaigns I developed involved a series of targeted email sequences for a non-profit. By segmenting the audience and A/B testing different subject lines and content types, we increased the open rates by 35% and click-through rates by 50%. This ultimately led to a significant increase in donations during our campaign period.

I typically leverage tools like Google Analytics for tracking performance metrics, A/B testing software for optimizing landing pages, and email marketing platforms that provide insights into open and click rates. Additionally, I utilize SEO analysis tools to ensure our content ranks well and reaches the right audience.

To measure the success of my content marketing efforts, I focus on key performance indicators (KPIs) such as engagement rates, conversion rates, and audience retention metrics. Monitoring these values over time allows me to iterate on content strategies, ensuring we continuously improve and align with our marketing goals.

Effective collaboration starts with open communication and understanding the goals of other teams. I schedule regular check-ins and brainstorming sessions with Sales, Partner Marketing, and Events teams to align our strategies. By sharing insights and feedback, we can create content that supports each department's objectives while driving optimal results.

I stay current with content marketing trends by following industry-leading blogs, attending webinars and conferences, and participating in online communities. I also engage with thought leaders on platforms like LinkedIn and consistently seek out learning opportunities to refine my skills and stay ahead of the curve.

My process for testing and optimizing email campaigns involves setting clear objectives, creating variations for A/B testing, and analyzing the results to determine the most effective elements. I focus on different subject lines, CTAs, and email formats. Throughout the campaign, I keep an eye on real-time metrics to make data-driven adjustments where applicable for the best results.

I’ve found that personalized content that addresses the specific needs and concerns of the audience tends to be most effective for conversion. This includes case studies, success stories, and informative infographics that highlight the benefits of supporting a non-profit, along with clear CTAs that prompt immediate action.

I view negative feedback as an opportunity to learn and improve. I approach it with an open mind, analyzing the critiques to understand the underlying reasons. By taking feedback into account and iterating on the content, I can better align with the audience's expectations and needs.

Data analysis plays a central role in my content strategy. It informs every stage of the process, from topic selection to performance evaluation. By leveraging data insights, I can tailor content to meet audience needs, optimize distribution channels effectively, and measure impact accurately, which ultimately drives better results.