Senior Associate, Digital Ads

The Senior Associate, Digital Ads at PLUS Communications will be responsible for collaborating with the advertising team, implementing online advertising campaigns on platforms like Facebook and Google Ads, assisting with daily advertising reports, and optimizing campaigns while ensuring adherence to naming conventions. This role is vital in maintaining a high standard of detail and innovation within the firm's advertising efforts.

To qualify for the Senior Associate position in Digital Ads at PLUS Communications, candidates should have a minimum of two years of online advertising experience, particularly in fast-paced environments. Proficiency in Excel, along with knowledge of platforms such as Facebook Business Manager and Google AdWords, is essential. Attention to detail and a strong, positive work ethic are also key components of a successful candidate.

PLUS Communications is committed to the professional development of its employees, including the Senior Associate in Digital Ads. With a fast-paced and supportive environment, the firm offers various opportunities for advancement, further learning, and innovation. The successful candidate will benefit from exposure to high-profile projects and can explore new ideas in digital advertising.

The work environment for the Senior Associate in Digital Ads at PLUS Communications is dynamic and collaborative. The firm prides itself on fostering a culture of hard work and innovation, where team members can share ideas and strive towards common goals. The ability to meet tight deadlines while managing shifting priorities is key in this fast-paced setting.

As a Senior Associate in Digital Ads at PLUS Communications, you will work with various advertising platforms, including Facebook Ads, Google AdWords, and Digital Campaign Management (DCM) systems. You’ll also have the opportunity to explore emerging ad products and technologies that keep the firm competitive in the evolving landscape of online advertising.

When answering this question, focus on the specific platforms you’ve used, such as Google Ads or Facebook Ads, and provide examples of successful campaigns you’ve managed. Highlight any metrics or results you achieved, such as CTR improvements or ROI to showcase your impact.

To effectively respond to this question, outline your approach to prioritizing tasks, such as using project management tools or setting clear deadlines. Discuss any strategies you use to ensure timely delivery and how you adapt priorities as needed when conditions change.

Discuss the specific KPIs you consider important, such as click-through rates, conversion rates, or customer acquisition costs. Reflect on how you track and optimize these metrics to ensure campaign success, providing real-world examples from your past work where applicable.

Your answer should include methods such as following industry blogs, participating in webinars, or joining professional associations. Mention any specific resources you find particularly helpful and how you apply new insights to your work to remain competitive.

Provide a detailed narrative about a specific campaign where you faced challenges, whether it's budget constraints or technical issues. Explain the steps you took to address the problems, the solutions you implemented, and the final outcome to demonstrate your problem-solving abilities.

Mention the tools and software you're proficient in, such as Google Analytics, Facebook Business Manager, or project management tools like Asana or Trello. Explain why you prefer these tools and how they enhance your productivity and tracking capabilities.

Detail your process for analyzing campaign data, including how you gather reports, assess performance against KPIs, and present data to stakeholders. Mention any visualization tools or methodologies you use to convey information effectively.

Provide a specific example of a campaign where you needed to pivot your strategy. Describe the initial strategy, the triggering event that necessitated the change, the adjustments you made, and the results of the new approach.

Discuss your style of collaboration, emphasizing communication, open feedback, and mutual goals. Highlight examples of how working closely with team members has led to improved campaign outcomes and innovation.

Here, focus on your alignment with PLUS Communications' values and mission. Reflect on the innovative projects they handle and how you see yourself contributing to their success. Personalize your response based on your research of the company culture and work.