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Senior Market and Pricing Strategist

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. 

Our Values:

To put Human Experience at the heart of organizations so every person can be seen and understood. 

  • Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions. 
  • Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same. 
  • Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow. 
  • Dare to innovate: We challenge the status quo with creativity and innovation as our true north. 
  • Better together: We check our egos at the door. We work together, so we win together. 

Job Description

Press Ganey stands at the forefront of healthcare analytics, empowering healthcare providers with insights to deliver outstanding patient care. With a team of 3,000 dedicated professionals, we are driven by our core values of partnership, innovation, and service, inspiring us to strive for excellence. Our commitment to advancing healthcare through innovative data solutions positions us as leaders in our field. 

This is a Hybrid role and you will be expected to be in the office Tuesday-Thursday  

Role Summary:  

The Healthcare Market and Pricing Analyst will play a critical role in shaping the pricing strategies for our healthcare software portfolio. This role requires a blend of market research expertise, competitive analysis, and pricing strategy to drive revenue growth and profitability. You will leverage your analytical skills to assess market opportunities, define go-to-market strategies, and establish effective pricing structures. This strategic role involves close collaboration with cross-functional teams, providing insights that influence both product and pricing decisions in a dynamic market environment. 

Key Responsibilities: 

  • Conduct comprehensive market analysis, including market sizing (TAM, SAM, SOM), industry trend analysis, and competitive assessments to support strategic decision-making. 

  • Conduct in-depth pricing analyses, standardize and set pricing structures and strategies for the healthcare software portfolio for new and existing products and services. 

  • Partner with Product, Finance, and Growth teams to prioritize new product development, utilizing market research and sizing analyses to identify growth opportunities across regions, industries, and customer segments. 

  • Build and maintain financial models to simulate pricing scenarios, assess market penetration strategies, and forecast revenue impacts. 

  •  Analyze competitive pricing practices and market positioning to refine pricing frameworks and stay ahead of industry trends. 

  • Provide strategic input during product launches, pricing promotions, and go-to-market initiatives, aligning pricing strategies with broader market insights. 

  • Effectively communicate complex pricing and market analysis to stakeholders at all levels, using data-driven insights to inform strategic decisions. 

  • Collaborate with cross-functional teams, including Sales, Finance, and Marketing, to implement and monitor pricing strategies, ensuring alignment with business goals. 

Qualifications

  • 6+ years of experience in pricing analysis, market analysis, or a related role, including 3+ years of experience in SaaS pricing or market strategy. Experience in the healthcare industry is a plus but not required. 

  • Bachelor's degree in business administration, economics, finance, marketing, mathematics, or a related field. MBA preferred but not required with relevant professional experience. 

  • Proficiency in Microsoft Excel, Salesforce, Workday, PowerBI, and other analytical tools. 

  • Proven ability to conduct market sizing, develop pricing strategies, and deliver measurable business results. 

  • Strong analytical and problem-solving skills with a track record of influencing business decisions. 

Additional Information

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Forsta we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state or local protected class. 

Pay Transparency Non-Discrimination Notice – Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 

The expected base salary for this position ranges from $125,000-$140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.  

All your information will be kept confidential according to EEO guidelines.

Our privacy policy can be found here: https://www.pressganey.com/legal-privacy/ 

Average salary estimate

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$125000K
$140000K

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What You Should Know About Senior Market and Pricing Strategist, Press Ganey

Join Forsta as a Senior Market and Pricing Strategist and be part of a dynamic team dedicated to transforming the healthcare industry through innovative analytics! This exciting role in Chicago, IL, allows you to leverage your market research expertise and pricing strategy skills in a collaborative environment. At Forsta, we pride ourselves on being at the forefront of experience measurement and data analytics, helping our clients improve the human experiences at the core of their business. As a Senior Market and Pricing Strategist, you will conduct thorough market analyses and competitive assessments to shape effective pricing strategies for our healthcare software portfolio. Your insights will play a critical role in driving revenue growth and profitability across diverse product offerings. You’ll partner with cross-functional teams, utilizing your analytical skills to identify new opportunities and support product launches. If you have over six years of experience in pricing analysis and a keen understanding of SaaS market dynamics, this role is a fantastic opportunity to advance your career while making a meaningful impact in the healthcare sector. At Forsta, you’re not just filling a position; you’re contributing to a culture of learning, innovation, and teamwork. Together, we can empower organizations to deliver exceptional experiences. If you’re ready to dive into a rewarding career focused on creating value and improving the Human Experience, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Market and Pricing Strategist Role at Press Ganey
What skills are required for the Senior Market and Pricing Strategist position at Forsta?

The Senior Market and Pricing Strategist role at Forsta requires a good mix of analytical, pricing, and market research skills. Candidates should possess at least 6 years of experience in pricing analysis or related fields, ideally with at least 3 years focusing on SaaS pricing strategies. A bachelor's degree in relevant fields is essential, while an MBA is preferred but not mandatory. Proficiency in analytical tools like Microsoft Excel and PowerBI, combined with strong problem-solving abilities, is critical for making data-driven decisions.

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What are the primary responsibilities of a Senior Market and Pricing Strategist at Forsta?

As a Senior Market and Pricing Strategist at Forsta, you'll conduct in-depth market analyses to assess opportunities and competitive positioning for our healthcare software portfolio. Your key responsibilities will include standardizing pricing strategies, collaborating with cross-functional teams to prioritize new product development, and building financial models to simulate different pricing scenarios. Additionally, you will play a pivotal role in aligning pricing with market insights to support successful product launches.

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How does the Senior Market and Pricing Strategist contribute to team success at Forsta?

The Senior Market and Pricing Strategist at Forsta significantly contributes to team success by providing valuable insights based on market research and competitive analysis. By working closely with teams like Product, Finance, and Sales, you influence strategic pricing decisions that drive revenue growth. Your collaborative approach and ability to communicate complex analyses effectively ensure that the team is aligned with business objectives, fostering a culture of shared success.

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What is the expected salary range for the Senior Market and Pricing Strategist role at Forsta?

The expected base salary for the Senior Market and Pricing Strategist position at Forsta ranges from $125,000 to $140,000 per year. It’s important to note that offers usually fall below the top of that range, factoring in relevant skills, training, and experience. In addition to competitive base pay, successful candidates may also receive a discretionary bonus or commission based on performance, further enhancing the overall compensation package.

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What are the opportunities for growth in the Senior Market and Pricing Strategist position at Forsta?

The Senior Market and Pricing Strategist role at Forsta offers numerous opportunities for professional growth. By working in a company that values continuous learning and personal ownership, you can expand your expertise in market analysis and pricing strategies while making a real impact in the healthcare industry. Engaging in cross-functional collaborations and contributing to high-stakes projects will position you well for leadership opportunities within the organization.

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Common Interview Questions for Senior Market and Pricing Strategist
Can you describe your experience with market analysis relevant to the Senior Market and Pricing Strategist role?

When discussing your market analysis experience, emphasize specific projects you've led or contributed to, mentioning the tools used and insights gained. Clearly outline how your analysis impacted decision-making and provide quantitative results if possible, showcasing your analytical expertise and its relevance to the responsibilities at Forsta.

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How do you prioritize pricing strategies in a competitive market?

Talk about your approach to data-driven decision-making when it comes to setting pricing strategies. Elaborate on how you assess competitor pricing, market demand, and customer value perception to prioritize strategies effectively. Use examples to illustrate successful outcomes and demonstrate your ability to adapt in a competitive landscape.

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What tools and technologies are you proficient with that will help you in the Senior Market and Pricing Strategist role?

List the analytical tools you’re experienced with, such as Microsoft Excel, PowerBI, Salesforce, or any other relevant technologies. Explain how you have utilized these tools in previous roles, particularly in pricing analysis or market forecasting. This will showcase your readiness to handle the technical aspects of the job at Forsta.

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How do you approach developing a pricing model for a new product?

Describe your systematic approach to developing pricing models, covering aspects like market research, cost analysis, competitive positioning, and customer value assessment. Share any frameworks or methodologies you typically follow, and highlight a successful pricing model you created in the past, detailing the results achieved.

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Can you give an example of a time you influenced a business decision through your analysis?

Share a specific instance where your analysis led to a critical business decision. Highlight the data you presented, the stakeholders involved, and the ultimate outcomes. This response demonstrates your ability to use analytical skills to drive impactful changes consistent with the Senior Market and Pricing Strategist role.

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How do you evaluate market opportunities in a complex industry like healthcare?

Discuss your methodology for evaluating market opportunities in complex industries, such as conducting thorough competitive analyses, identifying key industry trends, and assessing customer needs. Reference any specific frameworks you've used and explain how your insights can guide strategic decisions at Forsta.

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What is your process for communicating complex pricing structures to stakeholders?

Speak about the communication strategies you employ to explain complex pricing structures effectively. Mention the importance of tailoring your message to different audiences and how you utilize data visualizations to facilitate understanding, ensuring that your analyses influence strategic decisions within Forsta.

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How do you stay updated with industry trends in pricing and market dynamics?

Describe your habits for staying informed on industry trends, such as attending webinars, participating in professional networking groups, or reading relevant publications. Highlight how this ongoing education allows you to stay competitive and how you’ve applied new learnings in your previous roles.

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What motivates you to work in market and pricing strategy within the healthcare sector?

Discuss your passion for the healthcare industry and how market and pricing strategy plays a crucial role in delivering quality care. Mention any personal experiences, values, or goals that inspire you, and connect them to the mission and values of Forsta, showing your alignment with the company's vision.

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How do you handle situations where your pricing recommendations are challenged?

Explain your approach to handling challenges regarding pricing recommendations calmly and constructively. Emphasize the importance of backing your recommendations with data and being open to discussions, showcasing your collaborative spirit, which is valuable for the role at Forsta.

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Our mission is to reduce patient suffering by supporting the delivery of safe, high-quality, patient-centered care.

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Full-time, hybrid
DATE POSTED
January 9, 2025

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