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Product Marketing Associate, Monetization (Contract)

@ Twitch San Francisco, CA


About Us:

Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and Twitter, and discover the projects we're solving on our Blog. Be sure to explore our Interviewing Guide and Instagram channel to learn how to ace our interview process.

About the Role:

As Product Marketing Associate, Monetization, you will report to the Senior Director of Monetization Product Marketing. You will plan and execute the Product Marketing strategy for streamer revenue generating products. You will build and execute GTM strategies alongside marketing, PR, business development, product, and sales teams. 

You will be comfortable operating at both strategic and tactical levels, switching between them effortlessly. You will be grounded in audience insights and will use those to drive the direction of marketing roadmaps. You will excel at analytics, continuously setting a learning agenda that raises the bar for impact against engagement and business goals.

This position can be located in San Francisco,CA), Irvine, CA; Seattle, WA; New York, NY; Salt Lake City, UT and remote US.

You Will:

  • Work with internal cross-functional teams (comms, product, marketing, sales, etc.) to craft go-to-marketing (GTM) strategies for monetization product and campaign launches, including development, alignment, approval and end-to-end execution of the plan.
  • Collaborate with cross-functional teams to build joint marketing campaigns to help increase streamer earnings and achieve revenue growth.
  • Develop integrated marketing and GTM plans for commerce campaigns, targeting streamers.
  • Plan and execute messaging strategy to communicate our launches to the Twitch community.

You Have:

  • At least one year of marketing experience, with a successful track record of delivering marketing campaigns for products in collaboration with partners.
  • Experience bringing new tech products and campaigns to market, geared toward consumers.
  • Experience developing and executing GTM plans or marketing programs, driving direction and agreement across large teams.

Bonus Points

  • Experience in the live streaming industry
  • Experience with monetization / revenue generating products
  • Passion for Twitch and the streamer community

Location(s): Remote- United States

Contract Length: 6 months (per length of service policy)

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status, or other legally protected status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $40.00/hour in our lowest geographic market up to $60.00/hour in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.


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CEO of Twitch
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Daniel Clancy
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Twitch is an American video live-streaming company that focuses on video game live streaming, including broadcasts of esports competitions and more. As of October 2023, Twitch was the 37th-most-visited website in the world.

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October 10, 2023

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