Email Marketing Manager For U.S-Based Brands
We are actively looking for skilled and experienced Email Marketing Specialists to be considered for our diverse range of U.S-based clients. Make sure you submit your application along with the assessment to be considered for exciting opportunities!
This is a fully-remote (Work from Home), 9 AM - 6 PM EST role.
Key Responsibilities:
Outbound Email Campaigns:
Create, design, and implement effective cold outbound email campaigns using tools like Instantly, Apollo, Klaviyo, and others.
Create and implement email and SMS marketing campaigns that align with the overall marketing strategy.
Ensure campaigns resonate with the target audience, generating high-quality leads.
Email Strategy Development:
Develop comprehensive email marketing strategies with a focus on lead nurturing, conversion optimization, and aligning with brand guidelines.
List Segmentation and Targeting:
Segment email lists for highly targeted and personalized messages, improving engagement and response rates.
Utilize dynamic content and personalization techniques.
A/B Testing:
Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions.
Incorporate A/B testing and data-driven insights to continuously improve email performance.
Collaborative Content Creation:
Work closely with the team to develop compelling email content that captures the interest of potential leads.
Design visually appealing and responsive email campaigns that align with brand identity using tools like Figma and Canva.
Marketing Automation:
Set up and manage marketing automation workflows to enhance the efficiency of lead nurturing processes.
Prior experience with marketing automation platforms (e.g., Klaviyo, HubSpot).
Analytics and Reporting:
Regularly analyze and report on email campaign performance, using data to drive future strategy and improvements.
Familiarity with A/B testing methodologies and data analysis.
Industry Knowledge:
Stay abreast of the latest trends and best practices in email marketing, especially in cold outbound techniques.
Knowledge of SEO and content marketing principles.
Qualifications:
Email Marketing Experience:
Proven track record in B2B email marketing, including cold outbound campaigns.
Prior experience as a Klaviyo Email Marketing Specialist or similar role.
Ability to Manage Multiple Campaigns:
Manage multiple cold outbound email campaigns simultaneously.
Experience with Klayvio, SendGrid, HubSpot, Instantly, or Apollo.
Proficiency in Email Tools:
Strong familiarity with email marketing and automation tools.
Proficient in Klaviyo and the ability to quickly learn new software.
Knowledge in email design and HTML coding.
Technical Skills:
Proficient in design software, such as Figma.
Knowledge of HTML and CSS for email marketing is a plus.
Data-Driven Approach:
Ability to analyze email marketing metrics and translate data into actionable strategies.
Strong analytical and critical thinking skills.
Communication:
Exceptional written and verbal communication skills.
Strong communication and collaboration skills, with the ability to work effectively in a team environment.
Attention to Detail:
Strong focus on quality, accuracy, and detail.
Keen attention to detail and ability to deliver high-quality work within given deadlines.
Teamwork:
Capability to work effectively both independently and as part of a team.
Nice to Haves:
Experience with Klaviyo, Apollo, Instantly.
Graphic design skills or experience with design software.
Familiarity with Braze/Iterable, Attentive, or Postscript.
Knowledge of current email marketing trends and best practices.
Success in This Role:
Success will be measured by your ability to generate high-quality leads through strategic and well-executed outbound email campaigns, demonstrating a deep understanding of cold email best practices, and contributing significantly to our clients' lead generation goals/
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
Average salary estimate
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Join an exciting opportunity as an Email Marketing Manager with us, supporting a diverse range of U.S-based brands while working from the comfort of your home in Cape Town. If you are passionate about driving leads through innovative email campaigns, this role could be perfect for you! As an Email Marketing Manager, you will focus on developing, implementing, and optimizing cold outbound email campaigns designed to engage and resonate with target audiences. You’ll be utilizing tools like Klaviyo and Instantly, crafting compelling content, strategizing with your team, and analyzing performance metrics to refine your approach continually. This position requires excellent communication skills and a strong grip on email marketing principles, especially in crafting personalized messages that capture interest. We value creativity and precision, so you'll collaborate closely with the team to create visually appealing emails using design tools such as Figma and Canva. Each day will provide an opportunity to employ your marketing automation knowledge to streamline our strategies. With your strong analytical mindset, not only will you conduct A/B testing to enhance campaign efficiency, but you'll also keep abreast of industry trends to ensure our approach is top-notch. We are excited to see how you can contribute to our clients’ lead generation goals, and we can't wait to review your application along with a brief skills showcase video. Let’s elevate email marketing together!
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