Sales & Marketing Coordinator

As a Sales & Marketing Coordinator, you will manage lead validation, oversee sales communications using CRM tools like Pipedrive, conduct research for market opportunities, and develop engaging content marketing materials. This includes everything from newsletters to blog posts, as well as monitoring Facebook Ads to align performance with business goals.

Candidates for the Sales & Marketing Coordinator role should ideally have previous experience in sales, marketing, or lead generation. Strong verbal and written communication skills are essential, along with proficiency in using CRM tools, Google Workspace, and social media management tools.

The Sales & Marketing Coordinator at this company will have the chance to use various tools, including CRM systems (Pipedrive), Google Workspace, email scraping tools like Clay and Instantly.ai, as well as social media advertising platforms, particularly Facebook Ads to enhance outreach and engagement.

Yes! The Sales & Marketing Coordinator role is fully remote, allowing you to work from home while having flexible hours across PST, MT, or EST time zones. Scheduled team meetings are held in PST to ensure all team members can participate.

Success for the Sales & Marketing Coordinator will be measured through various metrics, including increased lead conversion rates, the effectiveness of content management, optimized outreach campaigns, and the successful execution of growth-driven business development initiatives.

In my previous roles, I validated leads by conducting detailed conversations with potential clients to understand their needs better. I utilized CRM tools to categorize them effectively and prepared reports that helped our sales team follow up promptly.

I prioritize tasks by assessing their urgency and importance, leveraging tools like to-do lists and digital planners to keep track of deadlines. Additionally, I communicate with team members to align on priorities, ensuring that I focus on what drives the most impact.

For effective content marketing, I ensure that the content resonates with the target audience using a detailed content calendar to schedule timely publications. I also analyze past performance to adapt strategies and maintain engagement on platforms, making every piece impactful.

In my previous position, I ran a social media campaign that tailored posts to audience interests, which included polls and interactive content. This approach led to a 30% increase in engagement over a month, and I adjusted our schedule based on peak activity times.

I view negative feedback as an opportunity for improvement. I address it promptly by acknowledging the issue, understanding their concerns, and providing solutions. Building a relationship of trust often helps in turning negative experiences into positive outcomes.

I find CRM tools like Pipedrive extremely beneficial for managing sales pipelines. They allow for tracking lead status, scheduling follow-ups, and generating reports that help me analyze conversion rates and adjust strategies accordingly.

Great customer engagement strategies focus on building relationships. This can include personalized emails, targeted marketing campaigns, and interactive content that resonates with customers’ interests, ensuring they feel valued at every touchpoint.

Success is measured using analytics tools to track key performance metrics, such as engagement rates, conversion rates, and ROI. These insights help in refining future campaigns and demonstrating how our efforts contribute to overall business goals.

I have experience using various email marketing tools to design and execute campaigns. I focus on segmentation and A/B testing to optimize open rates and engagement, ensuring that messages are tailored to the audience’s interests and preferences.

I have managed Facebook Ads campaigns by targeting specific demographics and interests. I analyze performance metrics to refine targeting, adjust budgets, and improve overall effectiveness, leading to higher engagement and conversion rates.