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Group Sales Manager - The Watermark Hotel

B. F. Saul Company Hospitality Group is a subsidiary of the largest private real estate company in the Washington, D.C. area, and has been in operation for over 130 years. The Hospitality Group operates a portfolio of more than 20 business class hotels with top brands from Intercontinental Hotel Groups, Marriott International, Hilton, and Best Western Hotels: along with The Watermark Hotel, The Hay-Adams Hotel, and Perch Putt. These properties are operated by a team of more than 1,000 enthusiastic hospitality professionals! 


The Watermark Hotel is an all-suite hotel located in Capital One Center, featuring 300 luxury residential suites with lavish, upscale furnishings, abundant space to unwind, and a hospitality team dedicated to setting a new definition of luxury. The Watermark indulges guests with a thoughtfully curated stay that delights and surprises even the most discerning traveler. Thoughtfully designed to enhance a visit to Tysons, Virginia, the hotel offers convenient access to Capital One Hall, the McLean station along the Metro’s Silver Line, and more. Culinary experiences include a bountiful breakfast at The Aviary, or craft cocktails paired with chef-driven dishes at one of the area’s hottest new restaurants, Wren. The hotel is connected directly to The Perch, an urban rooftop green space perfect for enjoying art, relaxation, or time with friends or colleagues at Perch Putt, our 18-hole miniature golf course with food trucks and Rhum Roost tiki bar.

 

The Group Sales Manager is responsible for assisting with various sales initiatives, ensuring hotel’s financial goals are met and consistent, high level of service is delivered with a focus on building long-term, value-based customer relationships that enable achievement of the property’s sales objectives. The Group Sales Manager focuses on client and hotel objectives in support of Our Quality Pledge and Standards of Service. The Group Sales Manager will utilize the Hotel’s reactive and proactive sales efforts to confirm groups and catering in assigned market segments; acts as the liaison between the hotels’ sales and operating departments as the “voice” of our valued clients; and maintaining accountability for achieving revenue opportunities under the guidance and supervision of the Director of Sales. The Group Sales Manager reports to the Director of Sales and will engage with Sales and Operations professionals throughout the hotel and company. 


This exciting role with great opportunities for career growth is responsible for supporting the hotels’ rooms and catering sales efforts.  You will be part of a dynamic team of seasoned sales professionals. Our supportive and mentoring approach will provide you with the tools and expertise to further your hospitality journey. Our focus is on creating experiences for our clients.  You will be championing internal and external customer relationships and objectives in support of Our Quality Pledge and Standards of Service.  Our commitment to our clients, guests, and patrons’ experience is paramount to our team, the hotel, and the company's success. 


Schedule:

Holidays

Weekends as needed

 

Ability to commute/relocate:

McLean, VA 22102: Reliably commute or planning to relocate before starting work (Required)

 

License/Certification:

Driver's License (Preferred)

 

Work Location: In person

 

B. F. Saul Company Hospitality Group is a subsidiary of the largest private real estate company in the Washington, D.C. area and has been in operation for over 130 years. The Hospitality Group operates a portfolio of more than 20 business-class hotels with top brands from Intercontinental Hotel Groups, Marriott International, Hilton, and Best Western Hotels: along with The Watermark Hotel, The Hay-Adams Hotel, and Perch Putt. These properties are operated by a team of more than 1,000 enthusiastic hospitality professionals! 


Responsibilities - The Group Sales Manager is responsible for, but not limited to the following duties and activities:
  • Targeted sales efforts with heavy emphasis on proactive solicitation, business development, Hotel sites, and account saturation within all segments.
  • Responds to incoming sales leads for the property.
  • Identifies, qualifies and solicits new business to achieve personal and property revenue goals.
  • Focuses efforts on key and target accounts with significant potential sales revenue.
  • Contributes to the development of effective sales plans and actions.
  • Understands the overall market; competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
  • Closes the best opportunities for the property based on market conditions and property needs.
  • Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
  • Handles complex business with significant revenue potential as well as significant customer expectation


Sales/Revenue Maximization - Responsible for achieving group sales and catering revenue goals through:
  • Responsible for achieving group sales and catering revenue goals through:
  • food, beverage, room rental, and audio-visual sales.
  • maximizing space potential and maximizing food and beverage minimums.
  • Consistently pursues up-selling opportunities
  • Achieves business revenue goals by developing, building, and maintaining excellent client relationships
  •  Uses expertise to advise clients on how we can best accommodate their needs.


Guest Service:
  • Support client satisfaction by ensuring Hotel and catering service standards are met and clients’ needs are responded to promptly.
  • Ensures effective communication of client needs for guest accommodations and/or catering to appropriate operational departments.
  • Client’s complaints and concerns will be resolved in a courteous and friendly manner, focusing on service recovery when applicable.
  • Identifies improvements to enhance the client experience.
  • Maintains performance level when experiencing changes or challenges.
  • Adhere to all standards, policies, and procedures and consistently maintain a professional and ethical representation within the Sales and Catering Department.


  • Technical Acumen: Responsible for utilizing sales and catering tools/systems to accurately identify, report, forecast and communicate sales data. Ensures integrity of sales data by documenting information in Delph/Salesforce daily. Create and manage group blocks in Opera. Utilizes all other sales tools and market intelligence.

  • Safety/Risk Management: Support catering operations to maintain standards per B. F. Saul Company Hospitality Group, brand, local, state and federal regulations. Ensures a clean and safe work environment and follows all B. F. Saul Company Hospitality Group procedures for guest/employee incidents.
 
  • Self/Workload Management: This is a collaborative team environment, yet the role requires responsible and effective self/workload management. Demonstrates clear written and verbal communication skills. Promotes collaboration and a positive, professional work environment. Attends all daily, weekly and/or monthly department/hotel meetings to ensure proper communication and proactive planning. Adheres to all B. F. Saul Company Hospitality Group Standard Operating Procedures.


Qualifications:
  • Education: High school diploma or GED required. A 2-year degree from an accredited university in Hotel and Restaurant Management, Hospitality, or related major is preferred.
  • Delphi/Salesforce, Opera, Microsoft Office, and Teams experience is preferred. Professional membership and community involvement are desired.

  • Experience/Knowledge/Skills/Abilities:  At least (2) years’ experience in hotel sales roll with a proven track record of success in exceeding goals.  Must be detail-oriented, can communicate well with all levels within and outside the organization, and be able to problem-solve with employees and guests. Must be able to manage multiple priorities in a fast-paced environment.

  • Physical Requirements: Ability to lift, push, and pull up to 20 pounds on an occasional basis.


Benefits:
  • Well-Being Benefits:
  • Health Insurance
  • Dental & Vision Insurance
  • Short & Long Term Disability
  • Vacation Policy

  • Long Term Planning:
  • 401(k) Retirement Program
  • Paid Life Insurance
  • Tuition Reimbursement

  • Team Member Programs:
  • Our Big 3 Mission Statement Leaders of the Month/Year
  • Annual Performance Appraisals and Wage Increase Opportunities
  • Annual Team Member Banquets
  • Annual Team Member Engagement Survey
  • Discounted Room Rates for Team Members, Family and Friends
  • Complimentary Room Stays
  • Weekly Payroll


B. F. Saul Company Hospitality Group is proud to be an equal opportunity workplace dedicated to pursuing and hiring diverse professionals.


Equal Opportunity Employer/Veterans/Disabled

Average salary estimate

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$50000K
$70000K

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What You Should Know About Group Sales Manager - The Watermark Hotel, B.F. Saul Company Hospitality Group

Are you passionate about driving sales and building customer relationships? Join The Watermark Hotel as a Group Sales Manager! With B. F. Saul Company Hospitality Group backing you, you’ll be part of a dynamic team dedicated to delivering extraordinary experiences to our guests. Located in beautiful Tysons, Virginia, The Watermark Hotel features luxurious all-suite accommodations, hot culinary experiences, and an urban rooftop green space. As the Group Sales Manager, your role will include targeting sales efforts to maximize revenue in group sales and catering, all while ensuring our clients' needs are prioritized. You'll engage in proactive solicitation, identifying new business opportunities, and developing effective sales strategies. Your goal is to meet and exceed revenue targets through outstanding customer service and the building of long-lasting relationships. You’ll also be responsible for managing a collaborative team environment, working closely with other sales and operations professionals to create exceptional guest experiences. Imagine being part of a hotel that defines luxury while being supported by a company with over 130 years of industry experience. If you’re ready to make a significant impact and grow your career in hospitality, we invite you to apply and become part of our exciting journey at The Watermark Hotel!

Frequently Asked Questions (FAQs) for Group Sales Manager - The Watermark Hotel Role at B.F. Saul Company Hospitality Group
What are the responsibilities of a Group Sales Manager at The Watermark Hotel?

As a Group Sales Manager at The Watermark Hotel, you will be responsible for driving targeted sales initiatives, fostering long-term client relationships, and maximizing revenue through group sales and catering. You'll respond to incoming sales leads, handle negotiations, and ensure that all client requirements are communicated to the operational teams. Additionally, you can expect to contribute to the hotel's revenue growth while providing the highest standards of guest service.

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What qualifications are needed to apply for the Group Sales Manager role at The Watermark Hotel?

To apply for the Group Sales Manager position at The Watermark Hotel, a high school diploma or GED is required, with a preference for a two-year degree in Hotel and Restaurant Management or Hospitality. Additionally, candidates should have at least two years of experience in hotel sales with a proven track record of meeting or exceeding sales goals. Proficiency with sales software such as Delphi, Salesforce, and Opera is also preferred.

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How does The Watermark Hotel support its Group Sales Managers?

The Watermark Hotel is proud to provide a supportive working environment for its Group Sales Managers. Our mentoring approach emphasizes teamwork and collaboration, offering you the tools and training necessary for success. You’ll also be part of a seasoned team of sales professionals dedicated to achieving shared goals, fostering personal and professional growth along the way.

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What type of work schedule can be expected for the Group Sales Manager at The Watermark Hotel?

As a Group Sales Manager at The Watermark Hotel, you can expect a varied work schedule that includes holidays and weekends as needed. Flexibility is key, as you may need to accommodate client demands or special events throughout the year. This role is ideal for someone who thrives in a dynamic work environment and is eager to engage with clients during peak times.

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What benefits does The Watermark Hotel offer its employees in the Group Sales Manager role?

Employees at The Watermark Hotel, including Group Sales Managers, benefit from a comprehensive package that includes health, dental, and vision insurance, short- and long-term disability coverage, vacation policies, a 401(k) retirement program, and tuition reimbursement. Additionally, employees enjoy discounted room rates, complimentary stays, and a focus on well-being through various team member programs.

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Common Interview Questions for Group Sales Manager - The Watermark Hotel
How would you approach building relationships with key clients as a Group Sales Manager?

To build relationships with key clients, I would focus on understanding their unique needs and preferences. This approach involves regular communication, personalized service, and follow-ups after events. By demonstrating a commitment to their satisfaction and delivering on promises, I can foster trust and long-term partnerships.

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Can you describe your experience with proactive solicitation in hotel sales?

In my previous roles, I prioritized proactive solicitation by identifying potential clients and reaching out to them directly. I conducted research to understand their preferences and needs, allowing me to tailor my pitches effectively. Networking, attending industry events, and leveraging referrals also played key roles in my success.

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What strategies would you use to meet and exceed revenue goals for The Watermark Hotel?

To meet and exceed revenue goals, I would implement a dual approach of identifying untapped markets while strengthening existing relationships. I'd analyze past performance data to pinpoint opportunities, work collaboratively with the marketing team to create targeted campaigns, and offer incentives to encourage bookings during off-peak periods.

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How do you manage multiple priorities in a fast-paced hotel sales environment?

Managing multiple priorities involves strong organizational skills and the use of tools like task management software. I prioritize tasks based on urgency and impact, set realistic deadlines, and regularly review my progress. Communication with my team is also crucial to ensure we remain aligned and can support one another.

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What role does guest feedback play in your sales strategy?

Guest feedback is invaluable in shaping my sales strategy. It provides insights into client expectations and areas for improvement. I consistently analyze guest feedback to refine our service offerings and ensure that the sales approach resonates with our clientele, thereby enhancing conversion rates.

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How do you approach negotiations with potential clients?

I approach negotiations as a collaborative effort rather than a confrontation. I actively listen to the client’s needs, identify common goals, and leverage my knowledge of market conditions to propose mutually beneficial terms. Creating win-win situations fosters trust and increases the likelihood of closing deals.

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Describe a time when you successfully turned around a dissatisfied client.

In a previous role, I had a client who experienced issues during their event. I quickly addressed their concerns by personally meeting with them to understand the specific issues, offered solutions, and compensated them appropriately. Their satisfaction was restored, and they later returned for future events, showcasing the importance of service recovery.

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What tools and systems do you utilize in sales to enhance your performance?

I utilize a combination of CRM platforms like Salesforce and operational tools such as Delphi for tracking sales activity and client interactions. I also rely on data analytics to guide my decisions, ensuring that I am targeting the right accounts and maximizing follow-up opportunities.

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How do you stay informed about industry trends and competitor offerings?

I stay informed by subscribing to industry publications, attending trade shows and web seminars, and participating in professional networks. This continuous learning ensures that I understand market changes and can adapt my sales strategies effectively.

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Why do you want to work as a Group Sales Manager for The Watermark Hotel?

I see the Group Sales Manager position at The Watermark Hotel as an exciting opportunity to leverage my sales skills in a prestigious environment. The hotel’s commitment to luxury and guest satisfaction matches my personal values, and I am eager to contribute to a team that sets new standards in hospitality.

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DATE POSTED
December 21, 2024

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