Senior Account Executive

As a Senior Account Executive at Quantcast, you will focus on sourcing and closing new business for our Audience Targeting service. This involves understanding the needs of media organizations, presenting tailored solutions to senior executives, and building strong relationships with clients. Additionally, you will be responsible for executing RFP proposals and maintaining a sustainable book of recurring business.

To be considered for the Senior Account Executive position at Quantcast, candidates should have at least 3 years of business development and full cycle sales experience, ideally in the digital advertising, publishing, or media sectors. A consultative sales approach, the ability to build relationships, and a solid understanding of online advertising fundamentals are also important.

Quantcast supports its Senior Account Executives by offering a comprehensive benefits package, which includes competitive salaries, performance bonuses, and equity. We are committed to fostering a culture of belonging and inclusivity, ensuring that every team member feels valued and respected. Our hybrid work model offers great flexibility, allowing you to balance remote work with in-office collaboration.

The sales strategy for Senior Account Executives at Quantcast emphasizes solution-focused selling. This involves a thorough understanding of our products and their positioning within the digital advertising landscape. Sales professionals are expected to engage in cold outreach, conduct impactful presentations, and develop personalized strategies tailored to meet the needs of senior-level clients.

At Quantcast, Senior Account Executives have a unique opportunity for career advancement. We emphasize personal and professional growth, encouraging our salespeople to expand their knowledge in ad-tech and digital media through training and mentorship. This role also serves as a stepping stone to more senior sales positions within the company.

To effectively build relationships, I focus on understanding the client’s specific needs and challenges. I actively listen, validate their concerns, and demonstrate how our solutions can benefit their goals. Establishing trust and maintaining open communication are essential in nurturing these relationships over time.

My sales process begins with thorough market research to identify potential leads. Then I engage in cold outreach and leverage my existing network to initiate conversations. After understanding their requirements, I present tailored solutions, address any objections, and follow up rigorously until closing. This process ensures I build strong partnerships, leading to successful sales.

I have extensive experience with consultative selling, which involves engaging clients in discussions to uncover their needs. I ask probing questions, analyze their responses, and provide customized solutions that align with their objectives. This approach not only helps in closing sales but also fosters long-term relationships.

I stay updated on digital advertising trends by subscribing to industry newsletters, reading relevant publications, and participating in webinars or conferences. Networking with other professionals in the field also provides insights into emerging trends and best practices.

I use several key performance indicators (KPIs) to measure my success, such as total sales revenue, client retention rates, and the number of new accounts generated. Tracking these metrics helps me evaluate my performance and implement necessary changes to achieve my sales targets.

In a previous role, I faced a challenging client who was skeptical about our solutions. I scheduled a meeting to understand their concerns and presented tailored case studies demonstrating our success with similar clients. Through persistence and transparency, I successfully converted the skeptical client into a loyal customer.

For prospecting new clients, I utilize a combination of online research, social media engagement, and industry networking. I compose personalized outreach messages that resonate with potential clients’ pain points and showcase how our offerings can address their needs effectively.

When faced with objections, I approach them as opportunities for dialogue. I carefully listen to the client’s concerns, empathize with their position, and provide relevant information or case studies that address their objections directly, ensuring they feel heard and understood.

I am drawn to Quantcast because of its innovative approach to digital advertising and its commitment to leveraging AI for impactful marketing solutions. This aligns with my passion for staying at the forefront of technology in the industry and my desire to contribute to a company committed to growth and inclusivity.

I believe the most important quality for a Senior Account Executive is resilience. The sales cycle can be filled with challenges, and having the ability to bounce back from rejections, stay motivated, and continuously seek opportunities is crucial for long-term success in this role.