Sales Manager

The Sales Manager at Street Diligence is responsible for creating and implementing targeted strategies for market penetration, generating leads, and optimizing conversion rates. This role focuses on equipping the SDR team with quality contacts, designing outbound engagement strategies, and identifying potential networking opportunities to drive growth.

Candidates for the Sales Manager role at Street Diligence should have a BA/BS degree or relevant work experience, along with over 4 years of experience in B2B sales or sales enablement. Expertise in creating outbound campaigns and proficiency in CRM systems like Salesforce are also crucial.

Preferred candidates for the Sales Manager role at Street Diligence will have experience within FinTech or Financial Services, especially in selling AI or ML-based SaaS platforms. While not mandatory, this background will help understand the unique challenges and opportunities in our market.

The Sales Manager at Street Diligence plays a pivotal role by leading outbound sales efforts, improving lead quality, and engaging potential clients. By identifying high-value prospects and implementing effective sales strategies, this role significantly contributes to revenue generation and market growth.

Essential skills for the Sales Manager at Street Diligence include expertise in outbound marketing, cold calling best practices, campaign management, and stakeholder engagement. Additionally, a data-driven mindset is vital for tracking sales performance and optimizing strategies.

When approaching lead generation, I focus on creating targeted strategies that align with our market needs. I prioritize quality over quantity, ensuring that we engage high-potential prospects through detailed prospect mapping and personalized outreach efforts.

I have extensive experience using CRM systems like Salesforce to track and manage lead interactions effectively. Additionally, I’ve utilized marketing automation tools to streamline our outreach campaigns, analyze engagement, and nurture leads toward conversion.

For effective cold calling, I ensure to research my prospects thoroughly to personalize my approach. I craft a concise and compelling pitch that highlights the value we can deliver, and I practice active listening to address their needs during the conversation.

Success is measured through a combination of metrics, including lead conversion rates, overall revenue generated, and the effectiveness of outreach campaigns. Regularly reviewing data allows for quick adjustments to maximize our sales efforts.

One of my biggest challenges was entering a saturated market. I overcame it by identifying unique positioning for our offerings, focusing on niche segments and providing compelling value propositions that resonated with specific audiences.

I prioritize ongoing training and mentorship, using real-world scenarios to enhance skills. I also encourage collaboration within the team to share best practices and insights that can boost our collective success.

In a previous role, I led a campaign targeting a new vertical. By tailoring our messaging and developing strong case studies, we were able to engage prospects effectively, resulting in a 30% increase in lead generation and a significant boost in revenue.

I regularly follow industry news, participate in relevant webinars, and engage with fellow professionals on platforms like LinkedIn. This helps me stay informed about emerging trends and adapt our strategies accordingly.

I actively look for industry-related events, conferences, and meetups to network. Building relationships through these channels allows me to establish connections that can lead to potential clients and partnerships.

I maintain close communication with the marketing team, sharing insights from the field and providing feedback on prospect responses. Regular meetings and collaborative planning help align our strategies and ensure a cohesive approach to targeting prospects.