Sr Account Manager

As a Senior Account Manager at Quantcast, your primary responsibilities include serving as the main point of contact for clients, resolving their issues promptly, and developing an account strategy aimed at maximizing advertiser spending. You'll collaborate with the Sales team to ensure smooth onboarding of new clients, consult with existing clients to ensure their business objectives are met, and act as a liaison regarding new product launches and advertising opportunities.

To qualify for the Senior Account Manager position at Quantcast, candidates should have at least 4 years of experience in a media agency setting. A strong understanding of programmatic advertising, attribution, and a data-driven approach in client management is crucial. Additionally, creativity and the ability to work effectively in a collaborative team environment are key attributes for success in this role.

Quantcast supports its Senior Account Managers by fostering an inclusive and collaborative work environment. The company provides comprehensive training and resources to help you successfully serve clients while offering flexibility through its hybrid work model. Additionally, team members benefit from a competitive salary, performance bonuses, equity options, and a robust benefits package to ensure a healthy work-life balance.

At Quantcast, the company culture is centered around belonging, innovation, and flexibility. The culture encourages open communication and teamwork, allowing Senior Account Managers to thrive in their roles while feeling valued and respected. The company actively supports individuals with disabilities and ensures everyone has the necessary accommodations to succeed, promoting a truly inclusive environment.

Quantcast prioritizes employee growth, offering Senior Account Managers various paths to advance their careers. Opportunities for professional development are plentiful, from skill-specific training programs to mentorship and learning from industry leaders. With a commitment to individual success, Quantcast allows you to carve out your career trajectory while making meaningful impacts in digital advertising.

To develop an effective account strategy for a client at Quantcast, I would start by thoroughly understanding the client’s business objectives and challenges. This involves conducting initial consultations, analyzing previous performance metrics, and identifying opportunities for growth. I would then tailor a strategy that aligns with their goals while leveraging Quantcast’s innovative offerings, ensuring regular check-ins and adjustments are made based on evolving client needs.

In my previous roles, I’ve gained extensive experience in programmatic advertising by managing substantial budgets and optimizing ad campaigns for maximum impact. I focus on data analysis to fine-tune targeting and bidding strategies, ensuring that ad spend is effectively utilized. My experience also includes staying updated on trends and technologies in the programmatic space, which allows me to drive results for clients.

Building strong client relationships is all about communication and trust. I prioritize understanding my clients' needs and maintaining transparency in all interactions. Regular follow-ups, active listening, and being proactive in providing solutions are techniques I rely on. I also ensure that clients are updated about new product offerings and how they can specifically benefit their objectives.

Handling difficult conversations requires a balance of honesty and empathy. I usually approach these conversations by presenting the data clearly, acknowledging any shortcomings, and collaboratively exploring solutions. I believe in focusing on problem-solving and ensuring the client feels supported, emphasizing that our goal is their success and how we can work together to turn things around.

Data is at the core of my client management approach. I rely on performance metrics and analytics to inform strategic decisions and optimize campaigns. By showing clients how data drives insights and outcomes, I can better advise them on refining their strategies. This data-driven approach not only builds credibility with clients but also assures them that their business decisions are backed by strong evidence.

In a previous role, I inherited a challenging account that had been underperforming. I initiated a comprehensive analysis of the campaigns, presented actionable insights to the client, and proposed a revamped strategy based on performance data. By implementing these changes and maintaining consistent communication with the client, we were able to significantly boost their ROI within a couple of months.

Staying updated on industry trends is crucial in digital advertising. I regularly read industry publications, attend webinars, and engage with thought leaders on platforms like LinkedIn. I also participate in networking events and forums where I can share and gain insights with other professionals, ensuring I'm always informed about the latest tools, technology, and strategies in the ad tech space.

For onboarding new clients, I adopt a structured and tailored approach. I begin with a kickoff meeting to understand their expectations and objectives clearly. I also create a step-by-step onboarding plan that includes training sessions about our products and processes. Regular check-ins during the initial stages of our partnership are essential to ensure clients feel confident and supported as they start using our services.

Prioritizing multiple client accounts requires effective organization and communication. I typically use project management tools to keep track of each account's priorities and deadlines. Additionally, I ensure open lines of communication with clients, informing them of timelines and expected outcomes. By maintaining clear expectations and being transparent about my workload, I can manage competing needs successfully.

My motivation as a Senior Account Manager comes from seeing clients succeed and grow their businesses through our solutions. I enjoy the challenge of uncovering client needs, providing innovative solutions, and building lasting relationships. Additionally, being part of a forward-thinking company like Quantcast, where I can continuously learn and contribute to an ever-evolving industry, fuels my drive to excel.