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Raising Cane's is hiring: Social Media Manager in Plano image - Rise Careers
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Raising Cane's is hiring: Social Media Manager in Plano

Company DescriptionAt Raising Cane’s Chicken Fingers® we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE®. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise the Bar. The future for Raising Cane’s is growth focused and we’re on the path to being one of the top 10 restaurant companies in the United States.Job DescriptionYour Role at Raising Cane’s:The Social Media Manager will assist the Social Media Senior Manager and Social Media and Influencer team in executing the brand’s strategies across all social media platforms. This role oversees the development of the brand and owner content calendar, including daily updates. They are responsible for owning and posting content across all platforms, regularly reporting on analytics, contributing to content creation, managing daily community interactions, and monitoring trending conversations and brand mentions. Additionally, this role will collaborate with the Creative Services, Customer Relations, Public Relations, Media & Sponsorships, and Brand Marketing teams to support and execute social media marketing campaigns. Availability for late-night and weekend support is required.Your Impact and Responsibilities:• Manages the daily postings on all social platforms and channels, including BeReal, Facebook, Instagram (Threads), TikTok, Twitter (X), and YouTube• Oversees the creation of the content calendar for the brand and owner channels and owns the posting of all brand social content• Assists with copywriting for the brand social content, including tweets, threads, social captions, and responses• Manages all aspects of community engagement, including monitoring sentiment across posts and engaging with customers across social platforms• Prepares social media reports on a weekly, monthly, and quarterly basis and provides strategic analysis• Identifies and tracks ongoing trends and escalates any potential issues on social media• Identifies user-generated content (UGC) and seeks customer permission to use their images on the brand’s social platforms• Identifies customers for surprise and delight initiatives and manages communication with giveaway winners• Collaborates with the creative team on content capture and creation opportunities, including trending videos, food videos, and other relevant creative needs for social media• Assists the Social Media Senior Manager with requests from local teams, including posts, boosts, and event pages• Routinely updates the brand’s KOMI page and links in social media biosQualificationsRequirements for Success:• 3+ years of agency or client-side social media management experience• Bachelor’s degree in marketing, advertising, or related field required• Strong curiosity and passion for social media, with proven proficiency in managing platforms such as BeReal, Facebook, Instagram, TikTok, Twitter (X), and YouTube• Familiarity with social media scheduling, analytics, and reporting tools• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing• Self-driven, flexible, collaborative, with the ability to work quickly• Strong written, verbal, and interpersonal communication skills• Able to work effectively and efficiently both independently and collaboratively• Microsoft proficient: Excel, PowerPoint, and Word• Flexibility working weekends, holidays, early mornings, and evenings• Ability to travel up to 25% of time is requiredAdditional InformationAll your information will be kept confidential according to EEO guidelines.Terms of Use (http://www.raisingcanes.com/terms-of-use/)Privacy PolicyCandidate Privacy Notice (https://www.raisingcanes.com/candidate-privacy-notice/)
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What You Should Know About Raising Cane's is hiring: Social Media Manager in Plano, Raising Cane's

Raising Cane's is on the lookout for a talented Social Media Manager to join our vibrant team in Plano, TX! As a pivotal member of our Restaurant Support Office, you’ll assist the Social Media Senior Manager in rolling out our branding strategies across all social platforms. Your daily tasks will involve developing and managing our content calendar, creatively posting engaging content, and diving into community interactions where you'll spark conversations with our fans. You’ll be a behind-the-scenes hero, compiling insightful analytics reports that help shape our social media efforts. This role is about more than just keeping our social channels busy – it’s about building a thriving online community around our delicious chicken finger meals and making our ONE LOVE® philosophy resonate with customers. Whether you're capturing trending videos, jotting down witty tweets, or collaborating with different teams on exciting campaigns, your impact here will extend far and wide. We're eager to find someone who’s flexible and ready to jump into action, even on weekends or late nights. If you’ve got a passion for all things social media and a knack for creative engagement, then this role at Raising Cane's might be just the perfect fit for you!

Frequently Asked Questions (FAQs) for Raising Cane's is hiring: Social Media Manager in Plano Role at Raising Cane's
What are the main responsibilities of the Social Media Manager at Raising Cane's?

The Social Media Manager at Raising Cane's is responsible for managing all social media postings across multiple platforms like Facebook, Instagram, TikTok, and more. This includes creating and overseeing the content calendar, engaging with the community, delivering analytics reports, and collaborating with various teams to support marketing campaigns.

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What qualifications are required for the Social Media Manager position at Raising Cane's?

To qualify for the Social Media Manager role at Raising Cane's, candidates must have at least 3 years of experience in social media management, a bachelor's degree in marketing or a related field, and a strong understanding of different social media platforms and tools. Additionally, candidates should possess excellent communication skills and the ability to handle multiple priorities.

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How does the Social Media Manager contribute to Raising Cane's branding efforts?

The Social Media Manager plays a crucial role in shaping Raising Cane's branding by developing engaging content that resonates with audiences. Through well-planned campaigns and community management, the manager helps establish a strong online presence that reflects the company's love for chicken fingers and commitment to customer engagement.

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What are the work hours for a Social Media Manager at Raising Cane's?

The Social Media Manager at Raising Cane's should be available for flexible work hours that may include weekends, late nights, and holidays, ensuring that the brand consistently engages with its community and responds promptly to trending conversations.

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What tools are used by the Social Media Manager at Raising Cane's?

The Social Media Manager at Raising Cane's utilizes various social media scheduling, analytics, and reporting tools to manage postings and gather insights. Proficiency in Microsoft programs such as Excel, PowerPoint, and Word is also essential for contributing to reports and internal communications.

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Common Interview Questions for Raising Cane's is hiring: Social Media Manager in Plano
What strategies would you implement to engage followers effectively as a Social Media Manager at Raising Cane's?

To engage followers effectively, I would focus on creating relatable and authentic content, responding promptly to customer inquiries, and leveraging user-generated content. Additionally, I would analyze engagement data frequently to understand what resonates with our audience, ensuring that each post aligns with Raising Cane’s values.

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How do you handle negative comments or feedback on social media?

Handling negative comments or feedback requires a calm and professional approach. I would promptly acknowledge the issue, offer a solution if possible, and take the conversation to a private message to resolve it further. This demonstrates Raising Cane's commitment to customer satisfaction and helps maintain a positive brand image.

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Can you explain how you would analyze social media performance as the Social Media Manager?

I would analyze social media performance by setting clear KPIs and utilizing analytics tools to track engagement metrics such as likes, shares, comments, and follower growth. Regularly reviewing these metrics allows me to adjust strategies in real-time, ensuring we maximize our impact on Raising Cane's audience.

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What do you consider when creating a content calendar for Raising Cane's social media?

When creating a content calendar, I consider key dates, seasonal trends, and the goals of each campaign. I also ensure a mix of content types, such as promotional posts, community engagement opportunities, and fun, relatable content that reflects the Raising Cane's brand voice.

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Describe a successful social media campaign you have managed in the past.

I once managed a 'Customer of the Month' campaign that encouraged followers to share their experiences with our product using a specific hashtag. It generated extensive user-generated content and drew attention to our brand, leading to a 30% increase in engagement over the campaign period.

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How would you collaborate with other departments at Raising Cane's to ensure cohesive messaging?

I would establish strong communication channels with departments like Marketing, PR, and Customer Relations to align our messaging. Regular meetings would help us share updates, brainstorm content ideas, and ensure that our campaigns reflect Raising Cane's overall goals.

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What role does community engagement play in your social media strategy?

Community engagement is crucial as it fosters a connection between Raising Cane's and its customers. I prioritize authentic interactions by responding to comments and messages, initiating conversations, and recognizing user-generated content, which ultimately helps to build a loyal community.

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How do you stay updated with the latest social media trends?

I stay updated with the latest social media trends by following industry news, participating in webinars, and engaging with other professionals on platforms like LinkedIn. This continuous learning helps me implement innovative strategies that keep Raising Cane's relevant and ahead of the curve.

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What methods do you use to measure the success of your social media campaigns?

To measure the success of social media campaigns, I rely on analytics tools that track engagement metrics, conversion rates, and overall reach. I then analyze this data to assess what worked, what didn’t, and how we can refine our efforts in future campaigns for Raising Cane's.

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How would you prioritize tasks and manage your time in a fast-paced role like Social Media Manager?

In a fast-paced role like Social Media Manager, I would prioritize tasks using a combination of urgent and important factors, leveraging project management tools to keep track of deadlines and deliverables. Additionally, I’d allocate specific time blocks for content creation, community engagement, and analytics review to ensure a balanced workload during my shifts.

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The VisionTo grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.

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Full-time, on-site
DATE POSTED
December 17, 2024

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