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Senior Data Analyst (On Site - Washington, DC)

Rational 360 is hiring a talented, detail-obsessed Senior Data Analyst with a passion for data and public affairs to join its quickly growing digital team in its DC office.

The Senior Data Analyst will work with internal teams to manage data operations and implement data-driven strategies that support client goals. The ideal candidate will have a strong background in working with personally identifiable information (PII), experience with voter files, and familiarity with commercial databases for data enrichment. Additionally, the candidate will ideally have experience in advertising platforms, including preparing data for onboarding with tools like LiveRamp, SEMcasting, and others.

What You'll Be Doing

  • Managing and analyzing data to support digital campaigns and public affairs initiatives
  • Collaborating with internal teams and clients to deliver data solutions that align with business and public affairs goals
  • Identifying trends, insights, and opportunities through data analysis to improve digital and advertising performance
  • Working with the voter file and commercial databases to enrich data and derive actionable insights

About Rational 360

The Rational Way: All in Partners

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.

From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.

The Rational Approach: Integrated Campaigns

We create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.

The Rational Difference: Connected Where it Matters.

Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.

  • 2-4 years of experience in data management, data analysis, or digital marketing operations
  • Advanced proficiency with Excel, including formulas, pivot tables, and data-cleaning functions. Experience with SQL preferred
  • Experience working with personally identifiable information (PII), either through the voter file data or commercial databases like Acxiom and Experian
  • Strong attention to detail and ability to manage multiple projects simultaneously
  • Problem-solving and analytical skills to derive insights from complex data sets
  • Familiarity with data security protocols and best practices for handling sensitive information
  • Experience supporting digital campaigns, including audience segmentation and targeting
  • Experience working with data systems and processes
  • Excellent written and verbal communication skills
  • Bachelor's Degree

Rational 360 offers competitive compensation including year-end bonuses and a 401K match for full-time employees. Full-time staff members are eligible for medical, dental, and vision insurance. The salary range for this role is $67,000 - $79,000.

We offer employees paid time off, paid holidays off, paid family leave, sick leave, and a flexible work schedule around the holidays which include the office closing between Christmas and New Year's Day.

Full-time employees are expected to work in our Washington, DC office Monday, Wednesday, and Thursday each week and have the option to work remotely each Tuesday and Friday. Additionally, employees can take up to two (2) additional weeks of remote workdays during the calendar year.

Employees have the opportunity to continue to grow their skills with professional development in the office or remotely. Rational 360 hosts weekly all-staff professional development trainings led by a leader at Rational 360 or by an expert brought in from outside of Rational 360 to lead the trainings.

Each employee is paired with a senior member of the management team at Rational which will serve as his or her mentor throughout the year to continue to grow in his or her career at Rational.

Rational 360 has a 3-month check-in for all new employees, a 6-month review, and an annual review for each year the employee is at Rational 360.

Rational 360 is an Equal Employment Opportunity (EEO) employer.

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$79000K

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What You Should Know About Senior Data Analyst (On Site - Washington, DC), Rational 360

Rational 360 is on the lookout for a passionate and detail-oriented Senior Data Analyst to join our dynamic digital team in our Washington, DC office. In this role, you'll dive deep into data operations, working closely with internal teams to craft data-driven strategies that align perfectly with our client goals. If you've got a knack for working with personally identifiable information (PII), experience handling voter files, and you're familiar with commercial databases for data enrichment, we want to hear from you! You will take the lead in managing and analyzing data to support exciting digital campaigns and public affairs initiatives. Collaboration is key, and you'll engage with both internal teams and clients to create impactful data solutions. By identifying trends and opportunities through data analysis, you'll help enhance digital and advertising performance. Your experience with advertising platforms, like LiveRamp and SEMcasting, will be invaluable as you prepare data for onboarding. Here at Rational 360, we pride ourselves on being more than just a strategic communications agency; we are a bipartisan team that leverages data to craft compelling campaigns and drive results. If you’re ready to help turn data into action and support mission-critical objectives for our clients, this is the role for you!

Frequently Asked Questions (FAQs) for Senior Data Analyst (On Site - Washington, DC) Role at Rational 360
What are the key responsibilities of the Senior Data Analyst at Rational 360?

The Senior Data Analyst at Rational 360 is responsible for managing and analyzing data to support various digital campaigns and public affairs initiatives. Your role will involve collaborating with internal teams and clients to produce data solutions that align with business objectives. You'll identify insights through data analysis to improve performance, work with voter files and commercial databases, and contribute significantly to data-driven strategies for our clients.

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What qualifications are needed for the Senior Data Analyst position at Rational 360?

Candidates for the Senior Data Analyst role at Rational 360 should have 2-4 years of experience in data management or similar fields. A Bachelor's Degree is required. Proficiency in Excel is essential, and experience with SQL is preferred. You should have a solid understanding of personally identifiable information (PII), experience with voter file data, and familiarity with advertising platforms. Strong attention to detail and analytical skills are also crucial.

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How does Rational 360 support the professional development of the Senior Data Analyst?

At Rational 360, professional development is a cornerstone of our team's culture. As a Senior Data Analyst, you'll have access to weekly training sessions led by experienced staff or external experts. Additionally, you will be paired with a mentor from the management team to guide your career growth throughout the year, ensuring you continue to develop your skills and expertise in data analysis.

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What can a Senior Data Analyst expect in terms of work schedule and flexibility at Rational 360?

The Senior Data Analyst at Rational 360 has a flexible work schedule, working on-site in our Washington, DC office three days a week and having the option to work remotely on Tuesdays and Fridays. Additionally, employees can take up to two additional weeks of remote work each year, promoting a healthy work-life balance.

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What is the salary range for the Senior Data Analyst position at Rational 360?

The salary range for the Senior Data Analyst position at Rational 360 is between $67,000 and $79,000. In addition to competitive compensation, we offer year-end bonuses, a 401K match, and comprehensive benefits including medical, dental, and vision insurance for full-time employees.

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Common Interview Questions for Senior Data Analyst (On Site - Washington, DC)
Can you describe your experience with data analysis and how it relates to the Senior Data Analyst position at Rational 360?

In answering this question, highlight your previous roles where you managed, analyzed, and interpreted data in relation to public affairs or digital campaigns. Offer specific examples of how your data analysis led to actionable insights that improved campaign performance.

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How have you utilized SQL in your previous projects, and how does this relate to the role of Senior Data Analyst at Rational 360?

Discuss your proficiency with SQL by mentioning specific queries you've written to extract or manipulate data for analysis. Describe how these experiences have prepared you to handle complex data sets effectively in the context of the role at Rational 360.

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What strategies do you use for data cleaning and management, especially when working with personally identifiable information?

Explain your systematic approach to data cleaning, including tools and methods you utilize to ensure accuracy and consistency. Emphasize your understanding of data security protocols and best practices when handling sensitive information.

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Describe a time when your data analysis led to a significant insight or decision in a project.

Provide a detailed example of a project where your analysis revealed crucial insights. Explain the steps you took, the results achieved, and how this decision impacted your team's objectives or client goals.

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How do you stay informed about the latest trends and tools in data analysis and digital marketing?

Discuss your commitment to professional growth through industry publications, webinars, workshops, or online courses. Mention specific resources you use to stay current with trends that can enhance your work as a Senior Data Analyst at Rational 360.

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What experience do you have with data visualization tools and how do they help in communicating insights?

Share your familiarity with data visualization tools and how you’ve used them to present data insights effectively. Explain how visualizations enhance understanding and help drive decisions for clients.

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How do you prioritize tasks and manage multiple projects simultaneously?

Explain your time management strategies, such as using project management tools or techniques like the Eisenhower Matrix to prioritize tasks. Give examples of how you’ve successfully juggled multiple projects in previous roles.

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What is your approach to collaborating with other team members and clients for data solutions?

Describe your communication style and how you engage with team members and clients. Share examples of how collaboration has led to successful data solutions in your past projects.

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Can you explain the importance of audience segmentation in digital campaigns and how you have applied this in your previous roles?

Discuss your understanding of audience segmentation and its role in shaping effective digital campaigns. Share an example of how you conducted segmentation analysis and how it improved campaign targeting and results.

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Why do you want to work at Rational 360 as a Senior Data Analyst?

Articulate your reasons for wanting to join Rational 360, focusing on the company’s commitment to data-driven strategies and innovation in public affairs. Highlight how your skills and aspirations align with the company’s mission and values.

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Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafte...

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Full-time, hybrid
DATE POSTED
January 8, 2025

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