Vice President, Sales - East

As the Vice President, Sales - East at Red Canary, your primary responsibilities include leading the East Coast sales operations, developing and maintaining a performance-driven culture, hiring and coaching a world-class sales team, and collaborating with other departments to accelerate growth. You'll strategize to improve customer acquisition and retention while also being an ambassador within the cybersecurity community.

To qualify for the Vice President, Sales - East role at Red Canary, candidates should have at least 10 years of experience in managing and guiding sales teams, deep knowledge of the security market, strong planning, writing, and communication skills. A successful track record in executing against sales objectives and the ability to adapt in a growing environment are also important.

Yes, the Vice President, Sales - East position at Red Canary is fully remote, providing you with the flexibility to work from anywhere while playing a key role in the company’s growth and success.

The base salary for the Vice President, Sales - East role at Red Canary ranges from $203,750 to $250,000 per year, with total estimated on-target earnings between $407,500 and $500,000 including commission. In addition, you're eligible for a grant of stock options.

The application deadline for the Vice President, Sales - East position at Red Canary is January 3, 2025. Be sure to submit your application before this date to be considered for this exciting opportunity!

To achieve sales goals as Vice President, Sales - East, I would first assess and understand the sales landscape, then develop a comprehensive sales strategy that aligns with Red Canary's overall vision. This strategy would include defining clear KPIs, enhancing our team’s strengths through targeted training, and leveraging cross-departmental collaboration to optimize customer engagement and retention.

Empowering my sales team at Red Canary would involve providing them with the tools and training necessary for success, fostering an open communication culture, and instilling a growth mindset. I would focus on coaching and mentorship so they can set and surpass their individual goals while feeling supported in their professional development.

In my previous roles, I have frequently collaborated with marketing, customer success, and engineering teams to create synergies that enhance sales performance. For example, I set up regular strategy meetings to align goals and address any challenges, ensuring that we can provide comprehensive solutions to our customers effectively.

Building a performance culture starts with setting clear expectations and goals, celebrating wins, and encouraging continuous learning. It’s also vital to instill a sense of accountability alongside providing the necessary resources, thus fostering an environment where team members feel valued and inspired to excel.

When facing a failed sales initiative, I believe in conducting a thorough analysis to understand what went wrong. I would engage with my team to gather insights, identify lessons learned, and adjust our approach moving forward. This reflective practice not only aids in improvement but strengthens team cohesion and resilience.

To measure my sales team's success, I would focus on several key metrics including total revenue, customer acquisition costs, churn rates, and sales conversion ratios. Additionally, I’d track individual performance metrics to ensure each team member is meeting their personal targets, fostering both accountability and motivation.

I stay updated on industry trends in the security market through a combination of attending industry conferences, networking with peers, and reading relevant publications. I also encourage my team to share insights and experiences regularly, fostering an environment of knowledge sharing within the organization.

My approach to resolving conflicts involves prompt and open communication with the parties involved, ensuring a safe environment for expressing concerns. I focus on mediating the discussion constructively, emphasizing collaboration for a mutually beneficial resolution while ensuring organizational goals remain the primary focus.

My leadership style as a VP of Sales is participative and coaching-oriented. I believe in empowering my team by involving them in decision-making processes and encouraging open dialogue. This approach helps to motivate and unite the team while fostering a sense of ownership over their roles and results.

I am excited about the VP of Sales position at Red Canary because it aligns with my passion for leadership and my dedication to the cybersecurity field. Working with a talented team to drive growth while making an impact in such a crucial industry represents a thrilling opportunity for me professionally and personally.