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Senior Program Marketing Manager

The Global Services Marketing team is looking for a senior program marketing manager to guide the customer marketing strategy for cross-portfolio programs. In this role you will work closely with business stakeholders, technical experts, and various marketing functions to build awareness and demand for Red Hat Consulting, Red Hat Training and Certification, and Red Hat Technical Account Management. This role contributes to Red Hat Services growth and booking targets.

What you'll do:

  • Write and maintain content and key assets for use in the field including blogs, social kits, messaging, newsletter copy, program kits, webinars, slides, web pages, and other collateral

  • Manage the Red Hat Services social media channels, including creating copy, scheduling posts, and optimizing performance

  • Coordinate global thought leadership activities, blogs, PR, and social advocacy

  • Act as the team’s main point of contact for digital requests including customer facing web page changes, internal content management updates, and ecommerce enhancements

  • Drive our team's global webinar strategy by partnering closely with program leads, working to highlight all Red Hat Services offerings

  • Oversee the production of individual creative projects across internal teams and external vendors while ensuring timely review of materials by SMEs to meet publication dates

  • Establish and maintain cross-functional global relationships and meetings with key stakeholders in services and marketing to communicate project status, plans, and status updates

  • Guide marketing strategies in workstreams with technical stakeholders like business leaders, technical account managers, and consultants

  • Continuously track success of marketing to define effectiveness, needed improvements, and budget prioritization

What you'll bring:

  • 5+ years of experience in marketing

  • Bachelor's degree in Marketing or related field

  • Experience developing marketing plans, marketing strategy, and targeted messaging

  • Writing skills and interest in creating content

  • Ability to translate product and technical information into compelling value propositions, messaging, and impactful content

  • Excellent communication and interpersonal skills and ability to successfully guide projects involving various internal groups and multiple levels of management

  • Solid project management, planning, and organization skills

  • Motivated, collaborative, and customer focused

  • Ability and desire to work in a results-oriented, fast-paced team environment, adapting quickly and succeeding in changing environments

  • Solid history of metrics-driven marketing to measure effectiveness, continuous improvement, and impact on revenue

The salary range for this position is $97,300.00 - $155,670.00. Actual offer will be based on your qualifications.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. Annual salary is one component of Red Hat’s compensation package. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience. 

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Benefits
●    Comprehensive medical, dental, and vision coverage
●    Flexible Spending Account - healthcare and dependent care
●    Health Savings Account - high deductible medical plan
●    Retirement 401(k) with employer match
●    Paid time off and holidays
●    Paid parental leave plans for all new parents
●    Leave benefits including disability, paid family medical leave, and paid military leave
●    Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more! 

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States. 

Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.


Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email application-assistance@redhat.com. General inquiries, such as those regarding the status of a job application, will not receive a reply. 

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What You Should Know About Senior Program Marketing Manager, Red Hat

Join the Global Services Marketing team at Red Hat as a Senior Program Marketing Manager and take charge of guiding a dynamic customer marketing strategy for our exciting cross-portfolio programs. If you're passionate about collaborating closely with business stakeholders and technical experts, then you'll thrive in this role. You'll be responsible for building awareness and driving demand for Red Hat Consulting, Training and Certification, and Technical Account Management services. Imagine crafting compelling content such as blogs, webinars, and newsletters that resonate with your audience while managing our social media channels to optimize performance! You’ll also coordinate thoughtfully executed global thought leadership activities and serve as a key point of contact for digital requests. With your experience, you’ll oversee a robust webinar strategy (highlighting all that we offer) and ensure timely delivery of creative projects. This is a unique opportunity to establish cross-functional relationships while achieving growth and booking targets. If you have over 5 years of experience in marketing, a Bachelor's degree in Marketing or a related field, and a passion for metrics-driven marketing, we want to hear from you. Work in a collaborative, results-oriented environment where you're encouraged to share ideas and drive innovation—are you ready to make a meaningful impact with Red Hat?

Frequently Asked Questions (FAQs) for Senior Program Marketing Manager Role at Red Hat
What are the key responsibilities of a Senior Program Marketing Manager at Red Hat?

As a Senior Program Marketing Manager at Red Hat, you will take on responsibilities such as developing marketing strategies for cross-portfolio services, guiding content creation for various marketing channels, and optimizing our social media presence. Collaborating with business stakeholders and technical experts will also be vital as you manage global thought leadership activities and oversee the team's webinar strategy.

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What qualifications are required for a Senior Program Marketing Manager at Red Hat?

To qualify for the Senior Program Marketing Manager position at Red Hat, you should have at least 5 years of experience in marketing, along with a Bachelor's degree in Marketing or a related field. Strong writing skills, experience in developing marketing plans, and the ability to translate complex technical information into engaging content are essential.

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How does the Senior Program Marketing Manager contribute to Red Hat's growth?

The Senior Program Marketing Manager plays a crucial role in Red Hat's growth by strategically guiding the customer marketing strategy and ensuring that our service offerings are effectively communicated. This position helps achieve company growth and booking targets through collaborative initiatives and well-defined marketing campaigns.

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What skills are important for a Senior Program Marketing Manager at Red Hat?

Key skills for a Senior Program Marketing Manager at Red Hat include excellent communication and interpersonal skills, solid project management capabilities, and a customer-focused mindset. Additionally, familiarity with metrics-driven marketing and the ability to adapt to fast-paced environments will enhance your effectiveness in this role.

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What benefits does Red Hat offer to Senior Program Marketing Managers?

Red Hat offers a comprehensive benefits package to Senior Program Marketing Managers, including medical, dental, and vision coverage, retirement plans with employer match, paid parental leave, and a variety of additional perks such as employee stock purchase plans and tuition reimbursement. This underscores our commitment to supporting our associates' well-being and professional development.

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Common Interview Questions for Senior Program Marketing Manager
Can you describe your experience in developing marketing strategies?

When asked about your experience in developing marketing strategies, highlight a specific project where you successfully created and implemented a marketing plan. Emphasize your use of data analytics, collaboration with cross-functional teams, and the impact your strategies had on business growth.

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How do you measure the success of a marketing campaign?

In answering how you measure the success of a marketing campaign, discuss key performance indicators (KPIs) you typically track, such as lead generation, conversion rates, and return on investment. Sharing examples of campaigns you've analyzed and how you made improvements based on data will showcase your analytical skills.

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What tools and platforms are you most familiar with for managing marketing projects?

When discussing the tools and platforms you are familiar with for managing marketing projects, mention specific project management software like Asana or Trello, along with marketing automation tools such as HubSpot or Mailchimp. Explain how these tools help facilitate collaboration and streamline processes within your team.

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How do you stay updated with marketing trends and best practices?

To answer how you stay updated with marketing trends, mention sources like industry blogs, webinars, conferences, and social media channels you follow. Discuss specific resources that have influenced your marketing practices or inspired innovative ideas.

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What tactics would you use to improve the engagement on our social media channels?

When discussing tactics to improve engagement on social media, emphasize the importance of creating compelling and relevant content, utilizing targeted ads, and engaging with followers through comments and direct messages. Highlight creative campaigns you've run in the past to illustrate your approach.

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Describe a time when a marketing initiative didn’t go as planned. How did you handle it?

In response to this question, describe the project, what went wrong, and the corrective actions you took. Emphasize your problem-solving skills and willingness to learn from failures. Conclude with the lessons learned that will inform future marketing initiatives.

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How do you prioritize tasks in a marketing project?

Explain your prioritization strategy, which may include assessing project impact, deadlines, and resource availability. Providing examples of how you’ve successfully managed competing priorities in past roles will give your answer depth and credibility.

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What experience do you have with content creation?

When discussing your experience with content creation, share specific examples of content types you’ve worked with, such as blog posts, newsletters, or webinars. Detail your process for creating engaging content and how it aligns with broader marketing strategies.

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How would you approach working with technical stakeholders?

To answer how you would approach working with technical stakeholders, emphasize the importance of clear communication and understanding their technical language. Discuss your strategies for building relationships and collaborating effectively, which can lead to successful project outcomes.

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What role do you think analytics play in marketing strategy development?

In answering the role of analytics in marketing strategy development, stress the importance of data in informing decisions, optimizing campaigns, and measuring effectiveness. Provide examples of how you have used analytics to shape marketing strategies in past positions.

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DATE POSTED
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