Event Marketing Manager

The Event Marketing Manager at Regal.ai is responsible for orchestrating the event strategy and execution across various industry conferences, managing logistics, and ensuring a cohesive narrative throughout all activations. This role requires partnering closely with cross-functional teams and setting clear KPIs to gauge the success of each event.

To apply for the Event Marketing Manager position at Regal.ai, you should have 3-5 years of event marketing experience, ideally within a fast-growth SaaS company or B2B environment. Strong project management skills, creative vision, and collaboration abilities are also essential.

At Regal.ai, success is measured through carefully established KPIs for each event. The Event Marketing Manager is responsible for analyzing post-event performance and collaborating with the analytics team to report on the event-driven pipeline and ROI, optimizing future initiatives based on data-informed decisions.

The Event Marketing Manager at Regal.ai will oversee all logistics related to events, including venue selection, contract negotiations, shipping materials, coordinating on-site teams, and managing gifting logistics as part of event campaigns to ensure everything runs smoothly.

The Event Marketing Manager at Regal.ai will plan major industry conferences and create engaging activations across various verticals. This includes high-profile events such as LeadsCon and CCW, focusing on crafting experiences that highlight Regal's value proposition.

When answering this question, outline your specific responsibilities in previous roles. Mention your experience with venue selection, budget management, and coordinating teams for successful execution. Highlight any challenges you faced and how you overcame them.

To ensure consistency in branding, I always work closely with the marketing team to develop event collateral and presentations. I advocate implementing design templates and guidelines that maintain brand integrity across all touchpoints—this approach helps create a unified experience for attendees.

My approach involves setting specific KPIs prior to the event, such as attendee engagement, leads generated, or social media interactions. After the event, I analyze performance data and conduct team feedback sessions to understand what worked well and identify areas for improvement.

Handling unexpected challenges during an event requires staying calm and having a contingency plan in place. I prioritize assessing the situation quickly, communicating effectively with the team, and making informed decisions to resolve issues while maintaining a positive experience for attendees.

In previous roles, I developed a themed interactive booth that encouraged attendee participation through gamification. This included challenges related to our product that engaged attendees and provided them with valuable insights, which helped to make the brand memorable.

I have experience using various event management tools like Splash and Luma that help streamline the planning process, manage registrations, and assess event follow-up, which are crucial for executing successful events.

To ensure alignment with the company’s goals, I collaborate with cross-functional teams early in the planning process. I assess how each event fits into our broader marketing and sales strategies, allowing us to create cohesive messaging tailored to our target audiences.

Creating engaging post-event follow-up strategies involves segmenting attendees and crafting personalized communication based on their experience. I utilize surveys to gather feedback, share highlights through newsletters, and invite attendees to connect further via social channels or webinars.

Managing vendor relationships involves maintaining open lines of communication, negotiating favorable contracts, and building trust through transparency. I ensure regular check-ins and follow-up after each event to evaluate our partnership and discuss future opportunities.

I am motivated by the opportunity to create memorable experiences that connect clients directly with brands. The fast-paced nature of event marketing excites me, especially in an innovative environment like Regal.ai that values creativity—this pushes me to continually raise the bar.