Product Marketing Manager

The Product Marketing Manager at Relativity is tasked with several key responsibilities that revolve around product strategy and market research. You'll engage deeply with various stakeholders, ensuring that the products you work with are successful across different segments. Your role is to develop go-to-market strategies, conduct market research to inform messaging, and work closely with sales and success teams. The position is dynamic and requires the ability to translate complex concepts into clear messages that resonate with target audiences.

To apply for the Product Marketing Manager position at Relativity, you’ll need at least three years of related experience along with a strong understanding of marketing concepts. Demonstrating your ability to simplify complex technology and data will be crucial. Excellent verbal and written communication skills are essential, as is your ability to manage multiple projects while maintaining flexibility in a fast-paced environment.

Collaboration is at the heart of the Product Marketing Manager role at Relativity. You will work closely with Product Management, Sales, Customer Success, and Marketing teams to ensure the go-to-market plans are effectively executed. By maintaining open communication and aligning strategies with various stakeholders, you will help drive product success and support sales processes effectively, making you a vital link in the company’s success chain.

The expected salary range for the Product Marketing Manager role at Relativity is between $106,000 and $158,000. The final offered salary can depend on multiple factors, such as your depth of experience, skill set, and qualifications. It's important to note that Relativity is committed to fair compensation practices, and hiring at the top end of this range is not typical to allow future salary growth opportunities.

While at least three years of experience is required, Relativity prefers candidates to have strong research and analytical skills along with experience using tools like Salesforce and Marketo. Additionally, your ability to prioritize tasks and manage projects effectively will set you apart. Flexibility to adapt quickly to shifting goals and strong problem-solving skills are also highly valued in this dynamic role.

When answering this question, focus on specific examples from your previous roles where you developed or executed go-to-market strategies. Highlight your research process, how you engaged with cross-functional teams, and any adjustments you made based on feedback.

To effectively answer this, share a framework or method you use to prioritize tasks. Discuss real-life examples where you had multiple projects and how you ensured that deadlines were met without sacrificing quality.

Mention the specific tools you’ve used, such as Salesforce, Marketo, or Highspot, and explain how these were integral to your role. Emphasize any specific accomplishments that resulted from your use of these tools.

Choose a project where you succeeded in making technical content accessible. Explain the challenges you faced and the methods you used, such as visual aids or storytelling techniques, to simplify the information.

Discuss the metrics you focus on, such as engagement rates, lead conversions, or sales growth. Provide examples of campaigns you've managed, the metrics you measured, and how you used this data to inform future strategy.

Articulate the importance of customer feedback in shaping marketing strategies and product features. Share examples where you've incorporated feedback into your work and the positive outcomes that resulted.

Provide a scenario where your collaboration with a sales team led to improvements in processes or outcomes. Discuss what you did, how you identified the need for improvement, and the results that followed.

Showcase your commitment to ongoing learning. Mention specific resources you use, such as industry publications, conferences, or networking events that keep you informed about the latest trends and best practices.

Describe your collaborative process and any tools you use to enhance communication and project management. Share experiences that highlight your ability to bring together diverse perspectives to achieve a common goal.

Reflect on your career aspirations, stating your intent to grow in responsibilities or focus on specific aspects of marketing, like campaign innovation or team leadership. This shows your ambition while ensuring alignment with the company's vision.