Regional Sales Manager in Ophthalmology (Full time - Remote Europe)

The Regional Sales Manager in Ophthalmology at Ikerian AG is primarily responsible for developing and executing strategic plans to drive growth in designated territories. You’ll be building and maintaining relationships with key stakeholders, such as clinics and purchasing groups, while also hitting and exceeding sales targets through effective market development activities. Furthermore, you will oversee marketing initiatives, train clinical staff, and monitor international transactions to ensure success in the role.

To qualify for the Regional Sales Manager position at Ikerian AG, applicants should have a minimum of three years of experience in promoting and selling ophthalmology medical devices or software solutions. An ideal candidate possesses a university degree, preferably in life sciences, along with a strong network within the ophthalmology market. Demonstrated ability to meet and exceed sales targets and familiarity with CRM software solutions are also crucial for this role.

The Regional Sales Manager in Ophthalmology will play a pivotal role in Ikerian AG's growth by executing targeted business strategies tailored for each territory, bolstering market presence for our ophthalmic solutions. By fostering strong relationships with KOLs and relevant stakeholders and effectively training clinical teams, the manager will help drive product adoption and sales effectiveness, ultimately increasing market share and revenue.

While the Regional Sales Manager in Ophthalmology at Ikerian AG is primarily a remote position, occasional travel may be necessary, particularly to our headquarters in Switzerland. This travel will allow you to immerse yourself in our company culture while participating in important team meetings and strategy sessions.

Ikerian AG is committed to fostering professional growth and development for its employees. The Regional Sales Manager will have opportunities for training, collaboration with diverse teams, and participation in strategic initiatives. We believe in maintaining a supportive work environment that promotes work-life balance while embracing innovation in healthcare.

In your response, outline specific sales strategies you've employed to achieve growth in the ophthalmology sector. Discuss how you tailored your approach based on market research, competitor analysis, and stakeholder feedback, and provide quantifiable results, such as percentage increases in sales or market share.

When addressing this question, focus on your networking skills and provide examples of how you've engaged KOLs effectively. Mention strategies such as regular communication, offering value through educational resources, and focusing on long-term partnerships to keep these relationships strong.

Expound on key metrics such as quarterly sales growth, customer acquisition rates, and return on investment for marketing activities. Highlight how you track these metrics and use data analytics to adjust your sales strategies for improved outcomes.

Reflect on a specific situation where you faced significant challenges, detailing how you identified the issue, the steps you took to overcome it, and the eventual outcome. Be sure to emphasize your problem-solving skills and resilience.

Discuss the importance of tailored training programs that address the specific needs of clinical staff. Provide examples of your approach, which could include hands-on demonstrations, creating informative materials, and offering ongoing support to ensure confidence in using the products.

Articulate your methods for staying informed, such as subscribing to industry publications, attending relevant conferences, networking with peers, and utilizing online resources. Emphasize how this knowledge informs your sales strategies and enhances your competitive edge.

Share any specific CRM systems you’ve utilized, such as HubSpot or Salesforce, and discuss how these tools have streamlined your workflow, enhanced customer interactions, and improved the tracking of sales activities and outcomes.

Talk about conducting market research, understanding customer needs, and evaluating competition in new markets. Illustrate your approach to entering new territories, such as forming alliances with local stakeholders and tailoring marketing efforts to fit market demands.

In your answer, explain how you evaluate opportunities based on factors like potential revenue, client needs, and available resources. Share your methods for effective time management and segmentation of your territory to maximize efficiency and results.

Elaborate on the importance of customer feedback for refining your sales tactics, product offerings, and overall service. Discuss how you gather and analyze feedback, as well as how you implement changes in response to customer needs and expectations.