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Senior Marketing Coordinator

Job Code: 2024-NC-009Location: Charlotte, NCThe desire to pursue a career in construction may have been planted in your heart early, passed down from generations or seeded by an early fascination with the building process. There may have been the realization that construction aligns with your skills and interests. Or maybe it happened later, when you saw an opportunity to take your career in a new direction.You want to be part of a team that shares this passion and sense of purpose—a team that works collaboratively, respecting and listening to each other and treating each other like family. You want opportunities to grow, and you care about work-life balance. You want to know that the company you work for is ethical and responsible.We know you can work for any company, but if you want a career with a company that’s been named a Best Place to Work , is Building With Purpose®, cares about others, and allows you to be true to yourself, your calling, your passion and your values—come build something great with us. Be a True Builder®.The Senior Marketing Coordinator innovatively leads in overall sales, communication and marketing efforts. He/she, with the team, sets priorities, manages the sales workload, prepares sales reports and provides quality control for all marketing deliverables.YOUR DAY-TO-DAY: (Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job.)• Manage qualification, proposal, and presentation activities to ensure timely delivery of the highest quality deliverables.• Manage information management processes & systems, including Cosential CRM oversight & development• Responsible for the organization of marketing resources, including the proposal files, marketing databases, and other electronic and physical resources that may be available• Coordinate and organize project photography based on approved parameters for schedule and budget• Complete marketing assignments specific to jobsite/company-wide Building Forward efforts• Produce and submit industry award submissions, including research, writing, layout and production• Review industry news for information printed about Robins & Morton as well as our clients and competitors• Assist with marketing budget development• Assist with marketing plan development• Assist with communication projects including content development/review, marketing campaigns, press releases and surveys• Identify opportunities for various industry awards and recognition, and manage the submission process with the marketing team• Provide support for corporate sales meetings, including generation of projection reports• Lead local market community engagement and volunteer opportunities to help grow Robins & Morton's presence in the regional market.WHAT YOU BRING TO THE TEAM: (Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job.)• Bachelor’s degree in communications, advertising, marketing or related field.• Minimum of trhee years’ relevant experience.• Excellent knowledge of marketing fundamentals• Thorough knowledge of marketing databases and proposal resources files• Good understanding of A/E/C industry terminology and procedures• Proficiency in Adobe Creative Suite, including but not limited to InDesign, Illustrator, Photoshop, Acrobat, Cosential and other desktop publishing software.• Excellent writing skills. Technical writing skills are considered a plus.Robins & Morton is a privately held construction firm based in Birmingham, Alabama, with offices in Charlotte, Dallas, Huntsville, Miami, Nashville, Orlando, San Antonio, Tampa and Raleigh-Durham. The firm specializes in the construction of healthcare, hospitality, higher education, entertainment, sports and government buildings. Since 1946, the firm has built a reputation as a trusted advisor to clients nationwide by cultivating a high-performing team that values integrity, safety, and innovative thinking. Robins & Morton is consistently ranked as one of the top 100 contractors in the United States, and one of the top 15 in the Southeast.
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What You Should Know About Senior Marketing Coordinator, Robins & Morton

Join the dynamic team at Robins & Morton as a Senior Marketing Coordinator in Charlotte, NC! If you have a passion for construction and a desire to shape the future of the industry, this role is perfect for you. You'll be at the forefront of our marketing efforts, leading innovative sales communication, and ensuring we deliver quality marketing materials that reflect the values of a company committed to ethical practices and work-life balance. Your day-to-day will include managing the proposal process, overseeing marketing databases, organizing project photography, and contributing to our outreach efforts. You'll also research industry awards and assist with developing marketing strategies that enhance our presence in the market. This is an opportunity to grow in a supportive environment that treats team members like family. Robins & Morton is recognized as a Best Place to Work, so come be a True Builder® with us, where you can turn your skills and passion into a fulfilling career! We're looking for someone with a Bachelor’s in communications or marketing, strong writing skills, and at least three years of relevant experience. If you're ready to collaborate with a team that values integrity and innovation, we want to hear from you!

Frequently Asked Questions (FAQs) for Senior Marketing Coordinator Role at Robins & Morton
What are the main responsibilities of a Senior Marketing Coordinator at Robins & Morton?

As a Senior Marketing Coordinator at Robins & Morton, your key responsibilities include managing proposal activities, overseeing marketing resources, coordinating project photography, producing award submissions, and assisting in developing marketing plans. You will also play a vital role in communication projects, ensuring the highest quality deliverables and supporting corporate sales meetings with projection reports.

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What qualifications do I need for the Senior Marketing Coordinator position at Robins & Morton?

To qualify for the Senior Marketing Coordinator position at Robins & Morton, candidates should hold a Bachelor’s degree in communications, advertising, marketing, or a related field. Additionally, a minimum of three years of relevant experience, excellent knowledge of marketing fundamentals, and familiarity with A/E/C industry terminology are necessary.

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What skills are essential for a Senior Marketing Coordinator at Robins & Morton?

Essential skills for a Senior Marketing Coordinator at Robins & Morton include proficiency in Adobe Creative Suite (like InDesign and Photoshop), excellent writing and technical writing abilities, good organizational skills for managing marketing databases, and an understanding of industry strategies. These skills help ensure the production of high-quality marketing materials and effective communication with clients.

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What is the work culture like for a Senior Marketing Coordinator at Robins & Morton?

The work culture for a Senior Marketing Coordinator at Robins & Morton is collaborative, respectful, and family-oriented. The company emphasizes work-life balance and values ethical practices, making it a supportive environment for employees to grow and bring their true selves to work, aligning with their personal passions and values.

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How does the Senior Marketing Coordinator contribute to Robins & Morton's goals?

The Senior Marketing Coordinator contributes significantly to Robins & Morton's goals by managing critical marketing processes and enhancing the company’s market presence. This includes leading communication efforts, engaging with the community, and identifying award opportunities that boost recognition for the firm's exceptional work in the construction industry.

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Common Interview Questions for Senior Marketing Coordinator
Can you describe your experience with proposal management?

In answering this question, highlight specific examples where you managed proposal writing or coordination, detailing the processes you implemented to ensure quality and on-time delivery. Emphasize your understanding of client needs and how you ensured proposals were tailored effectively.

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What marketing software and tools are you proficient in?

When asked about marketing software proficiency, be specific about your experience with tools like Adobe Creative Suite and CRM platforms like Cosential. Share how you used these tools to create marketing materials or manage client information effectively.

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How do you stay updated with industry trends?

To respond effectively, mention ways you consume industry news, such as following relevant publications, participating in marketing webinars, or attending industry conferences. Highlight how you apply this knowledge to your marketing strategies to keep them relevant.

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Describe a time you took the lead on a marketing campaign.

Focus on a specific campaign you led, detailing your role, the objectives, the strategies you implemented, and the results achieved. Use metrics to illustrate success if possible, and emphasize the collaboration with your team during the process.

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What strategies would you use to increase Robins & Morton's visibility?

In crafting your response, discuss various strategies like utilizing social media, creating compelling content for the website, engaging in local community events, or submitting projects for industry awards. Tailor your approach to align with Robins & Morton's values and target audience.

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How do you handle tight deadlines for multiple projects?

Describe your time management techniques, such as prioritizing tasks, using project management tools, and maintaining open communication with your team. Providing an example of a specific situation can illustrate your ability to thrive under pressure.

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What do you find most rewarding about working in marketing?

Share your passion for creativity, problem-solving, and the ability to connect with audiences through effective marketing. Relate this back to how working at Robins & Morton would align with these values.

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How do you measure the success of a marketing initiative?

When discussing success measurement, mention key performance indicators (KPIs) like engagement rates, lead generation, or conversion rates. Discuss how analytics tools can help assess these metrics and adapt strategies accordingly for future campaigns.

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Can you give an example of effective teamwork in your past roles?

In your response, briefly illustrate a project where teamwork played a critical role, detailing how you collaborated with others to achieve common goals. Highlight your communication skills and the value of each team member's contribution.

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What are your long-term career goals as a marketing professional?

Discuss your aspirations to grow within the marketing field, possibly mentioning ambitions like advancing to management roles or specializing in digital marketing. Tailor your goals to align with the growth opportunities offered by Robins & Morton.

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MISSIONExceed the expectations of our clients and our people.VISIONTo be the construction services provider of choice by delivering superior value.VALUESIntegritySafetyClient FocusedExcellence

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Full-time, on-site
DATE POSTED
December 24, 2024

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