Performance Marketing Manager (3+ years of experience)

As a Performance Marketing Manager at Captions, your key responsibilities will include managing and scaling paid marketing campaigns, primarily focusing on Google Search while also supporting iOS and Android efforts. You will identify growth opportunities, run A/B experiments, write concise ad copy, and collaborate cross-functionally with various teams including Design, Engineering, and Analytics to optimize results. Your analytical abilities will also be essential for monitoring performance and adjusting strategies based on data insights.

To qualify for the Performance Marketing Manager position at Captions, you should have a minimum of 3 years of experience in performance marketing, specifically with a focus on paid search. Demonstrated proficiency in Google Ads, Bing Ads, and familiarity with web acquisition platforms is essential. Strong analytical skills, a data-driven approach, and the ability to manage multiple tasks while executing independently are critical to succeeding in this role.

As a Performance Marketing Manager at Captions, you should be highly familiar with Google Ads and Bing Ads, along with other web acquisition platforms. A solid understanding of conversion tracking setup is also important, as well as the ability to guide technical teams when necessary. Familiarity with paid social advertising and experience running ads for iOS or Android apps would be advantageous, but not mandatory.

Captions is dedicated to fostering professional growth and development for its employees, including Performance Marketing Managers. As part of an early-stage team within a rapidly growing startup, you’ll have the unique opportunity to make substantial contributions to our marketing strategies while developing new skills. Captions also offers regular team events, off-sites, and wellness perks that contribute to a vibrant work environment conducive to both personal and professional development.

When you join Captions as a Performance Marketing Manager, you'll enjoy an attractive benefits package that includes comprehensive medical, dental, and vision plans, a 401K with employer match, commuter benefits, catered lunches multiple times a week, dinner stipends for late work, and a Doordash DashPass subscription. Additionally, you’ll have access to numerous health and wellness perks, generous PTO policy, and the chance to participate in various team-building events throughout the year.

When asked about your experience with Google Ads, focus on specific campaigns you’ve managed, the strategies you implemented, and the results achieved. Highlight your ability to analyze data to refine your campaigns and how you utilized various features of Google Ads to maximize ROI. Provide examples of A/B tests you’ve conducted and their impacts on campaign performance.

In answering how you set up and measure conversion tracking, discuss the tools you’ve used and the specific metrics that are important for performance evaluation. Explain the importance of clear goals and tracking mechanisms, detailing how you ensure that all necessary events are captured and how you analyze that data to inform future marketing strategies.

To address how you optimize paid search campaigns, mention methods like keyword research, competitive analysis, and ad copy testing. Discuss your data-driven approach, focusing on how you use analytics to identify underperforming areas and implement adjustments to improve ad performance and campaign effectiveness.

Explain that achieving a balance between rapid iterations and quality requires a structured testing process. You can discuss your experience in establishing key performance indicators (KPIs) to manage quick experiments while ensuring you’re adhering to quality standards. Provide examples of successful iterations that led to measurable results.

When asked for an example of a successful campaign, present a case that showcases your skills as a Performance Marketing Manager. Include metrics like CTR, conversion rates, and ROI, and describe the thought process behind the campaign, the creative strategies implemented, and the outcomes you achieved. Highlight what made this campaign successful and what you learned.

In response to how you stay current with performance marketing trends, mention industry blogs, webinars, networking with peers, and participation in professional groups or forums. Add that you regularly experiment with new tools and platforms to be proactive in adjusting strategies based on emerging trends and innovations in marketing.

Describe how data informs every aspect of your marketing strategy development, from identifying target audiences to tracking campaign performance. Emphasize your analytical background and how you leverage data insights to make informed decisions, optimize campaigns, and achieve business goals.

Discuss your strategy for effective collaboration with teams like Design, Engineering, and Analytics. Highlight the importance of clear communication, defining shared objectives, and leveraging each team's strengths. Provide examples of successful cross-team projects and how these collaborations led to improved marketing outcomes.

Approach this question by sharing a specific challenge you've encountered in performance marketing and the steps you took to address it. Describe the issue, your analytical process to find a solution, and the results of your actions. This demonstrates your problem-solving abilities and resilience as a Performance Marketing Manager.

Express your enthusiasm for the opportunity by mentioning Captions' innovative approach to video AI and its mission to empower creators. Discuss how the role aligns with your skills and experience and your excitement about the potential for growth in a dynamic startup environment. Make sure to convey your passion for utilizing your marketing expertise to contribute to Captions' success.