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GTM Senior Analyst

We are Rokt, a hyper-growth ecommerce leader. Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most. Rokt’s AI Brain and ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world’s leading companies.

We are a team of builders helping smart businesses find innovative ways to meet customer needs and generate incremental revenue. Leading companies drive 10-50% of additional revenue—and often all their profits—from the extra products or services they sell. This economic edge unleashes a world of possibilities for growth and innovation.

At Rokt, we practice transparency in career paths and compensation. At Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible.

We are looking for a GTM Senior Analyst

Target total compensation ranges from $178,000 - $200,000, including a fixed annual salary of $148,000 - $170,000, an employee equity plan grant, and world-class benefits. 

Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility.

We’re seeking a data-driven, consultative and impact-oriented Strategic Analytics Lead to join our Key Accounts team. You are an extension of the client team and will work closely with our largest performance advertisers and ecommerce partners to deliver data insights that guide strategic decisions. You analyze and interpret performance data, identify optimization strategies, review long term trends, understand customer behavior, and much more, to provide actionable data insights. You own the outcome to help deliver the best results for our clients. 

About the role: 

  • Client Strategy & Optimization: Provide strategic guidance directly to clients by conducting independent, proactive and comprehensive data analysis using various languages and  analytics platforms (e.g., SQL, Tableau), identifying areas for improvement, and executing clear, actionable recommendations to improve ad performance and transactional success.
  • Data-Driven Decision Making: Analyze performance and transactional data to uncover insights, identify trends, and provide actionable recommendations that enhance client KPIs and contribute to client growth.
  • Effective Time & Priority Management: Proactively manage your time and prioritize projects based on the business impact and client outcomes.
  • Independent Problem-Solving: Work autonomously to unlock significant value for clients, demonstrating initiative and resourcefulness in delivering insights that drive measurable outcomes. Be inquisitive and curious about the client, the problems they face and how we can use data to solve them. 
  • Industry Expertise: Develop expertise in specific industry verticals you work in, becoming a trusted partner to clients and internal teams for insights, strategies, and best practices within those sectors.
  • Cross-Functional Collaboration: Work with internal teams (product, engineering, sales) to enhance the client experience and drive performance by applying insights across products, tools, and analytics.
  • Relationship Building & Presentation: Build strong relationships with client analysts and stakeholders by presenting insights effectively, ensuring clarity and fostering collaborative decision-making, and actively engaging in client-facing interactions to understand client needs and drive impactful solutions.

About you:

  • Bachelor’s degree in Business, Analytics, Data Science, or a related field.
  • 5+ years of experience in analytics, performance advertising, or ecommerce consulting.
  • Proficiency in data analytics tools (e.g., SQL, Tableau) and a strong understanding of digital marketing metrics and ecommerce funnels.
  • Exceptional communication and presentation skills, with the ability to simplify complex analyses and build productive client relationships.

About Rokt’stars:

As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock real-time relevancy in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks, or challenge the status quo; in doing so we either win or learn. We work together as one aligned team, never letting egos get in the way of brilliant ideas. We value diversity, transparency, and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better. 

About The Benefits:

We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:

  • All employees have access to our LevelUp! program, providing opportunities for coaching, courses, and training to support career growth and development
  • Become a shareholder. Every Rokt’star gets equity in the company
  • Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us! 
  • Access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance! 
  • Dog-friendly office 
  • Extra leave (bonus annual leave, sabbatical leave etc.) 
  • Work with the greatest talent in town
  • See the world! We have offices in New York, Seattle, Sydney, Tokyo and London

We believe we’re better together. We love spending time together and are in the office most days (teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.

We at Rokt choose to create a company that is as diverse and inclusive as the world we live in by attracting, growing & keeping the best talent. Equal employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If this sounds like a role you’d enjoy, apply here, and you’ll hear from our recruiting team.

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Average salary estimate

$174000 / YEARLY (est.)
min
max
$148000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About GTM Senior Analyst, Rokt

At Rokt, we're on the lookout for a talented GTM Senior Analyst to join our dynamic Key Accounts team. As a leading force in the ecommerce world, Rokt’s innovative AI-driven platform unlocks real-time relevance at critical moments, driving substantial revenues for our clients. In this data-driven role, you’ll act as an extension of our clients' teams, diving into performance data and delivering insights that guide strategic decisions on ad performance and transactional success. Your analytical skills will shine as you perform comprehensive analyses using tools like SQL and Tableau, enabling you to identify trends and optimization strategies that directly influence client outcomes. You’ll collaborate closely with various internal teams to enhance client experiences while building robust relationships with client stakeholders, ensuring strategies are effectively communicated. We take pride in fostering an environment where transparency reigns, giving you a clear path for career progression and compensation. If you're passionate about solving complex problems and enjoy being at the forefront of ecommerce innovation, Rokt is the place for you. Join us and play a pivotal role in shaping the future of ecommerce while enjoying a competitive compensation package that values your contributions.

Frequently Asked Questions (FAQs) for GTM Senior Analyst Role at Rokt
What are the main responsibilities of a GTM Senior Analyst at Rokt?

As a GTM Senior Analyst at Rokt, your primary responsibilities include conducting in-depth data analyses to provide actionable insights that guide our clients' strategic decisions. You'll analyze performance data, identify trends, and recommend optimization strategies that enhance ad performance and help drive client growth. Effective time management and independent problem-solving skills are essential for successfully managing multiple projects and delivering measurable outcomes for our clients.

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What qualifications are needed for the GTM Senior Analyst position at Rokt?

For the GTM Senior Analyst role at Rokt, candidates should possess a Bachelor’s degree in Business, Analytics, Data Science, or a related field, along with at least 5 years of experience in analytics, performance advertising, or ecommerce consulting. Proficiency in data analytics tools such as SQL and Tableau, along with a strong understanding of digital marketing metrics and ecommerce funnels, is required to excel in this position.

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How does Rokt support career development for GTM Senior Analysts?

Rokt is committed to transparency and career advancement for its employees. The company offers the LevelUp! program, which provides access to coaching, training courses, and resources tailored to support your professional growth and development in the GTM Senior Analyst role. Additionally, our transparent hierarchy allows you to see a clear career path as you advance based on your competency and achievements.

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What is the company culture like for a GTM Senior Analyst at Rokt?

The culture at Rokt is dynamic, inclusive, and collaborative. As a GTM Senior Analyst, you’ll work alongside a passionate team of professionals who value diversity and promote an environment where every voice is heard. The culture emphasizes transparency, teamwork, and a shared ambition to innovate in the ecommerce sector, making it a fantastic workspace for driven individuals.

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What compensation can a GTM Senior Analyst expect at Rokt?

At Rokt, GTM Senior Analysts can anticipate a competitive compensation package, with target total compensation ranging from $178,000 to $200,000. This includes a fixed annual salary between $148,000 and $170,000, along with equity grants and excellent benefits. The company believes in fairly rewarding its employees for the value they bring, with a focus on both performance and career growth.

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Common Interview Questions for GTM Senior Analyst
Can you describe your experience with data analytics tools as a GTM Senior Analyst?

When answering this question, be specific about the tools you've used, like SQL and Tableau, and provide examples of how you've applied them to analyze performance data and derive actionable insights. Highlight specific projects where your analytical skills led to improved business outcomes, demonstrating your impact on growth and client success.

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What strategies do you use to manage multiple client projects effectively?

To effectively manage multiple client projects, I prioritize tasks based on business impact and deadlines. I also utilize project management tools to keep track of progress and communication, ensuring that I stay organized and can allocate my time efficiently. Discuss your ability to balance tasks while still delivering high-quality insights and outcomes for each client.

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How do you approach building relationships with clients in your role?

Building strong relationships with clients involves actively engaging with them to understand their needs and challenges. I focus on maintaining open communication and presenting insights in a clear and concise manner. Share examples of how you’ve tailored your communication style to different clients, fostering collaboration and trust.

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What is your method for identifying optimization opportunities in client performance data?

I analyze performance data to uncover trends and anomalies, using visual tools like dashboards to illustrate findings. I combine quantitative analysis with business context to identify actionable optimization points. Be prepared to provide a thorough explanation of your methodology and an example from your past experiences where your insights drove significant improvements.

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How do you ensure that your recommendations are clear and actionable for clients?

To ensure my recommendations are clear and actionable, I focus on simplifying complex analyses and using straightforward language. I prioritize key insights and provide concrete steps for implementation. Mention your experience with client presentations and how feedback has helped you refine your communication style.

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What do you think is most important when analyzing eCommerce performance metrics?

The most important aspect of analyzing eCommerce performance metrics is understanding the broader context of the data. It’s vital to not only focus on numbers but also understand the underlying customer behaviors influencing those metrics. Discuss the key performance indicators (KPIs) you consider essential and how they align with client goals.

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How do you stay updated on industry trends as a GTM Senior Analyst?

To stay updated on industry trends, I follow relevant publications, participate in industry forums, and engage in professional networks. I regularly attend webinars and conferences to learn from peers and thought leaders. Share specific sources or experiences that provide you with insights beneficial to your role.

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Can you provide an example of a difficult problem you solved as a GTM Senior Analyst?

When discussing a problem you’ve solved, start by providing context, followed by the analytical approach you took to address it. Share the strategies you employed and the outcomes that resulted from your actions. This demonstrates your problem-solving skills and ability to deliver valuable solutions to clients.

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How do you approach presenting data findings to non-technical stakeholders?

When presenting to non-technical stakeholders, I focus on translating complex data into relatable examples and ensure my presentation is visually engaging. I highlight the business implications of the data findings and ensure that I address any questions they may have with patience and clarity. Drawing on experience where you successfully communicated complex data effectively will demonstrate your skill.

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What motivates you to work in analytics and ecommerce?

My motivation in analytics and ecommerce stems from the endless possibilities for innovation and growth in this field. I am driven by the challenge of turning data into strategic insights that inspire action and deliver measurable results. Discuss specific experiences that sparked your passion and fueled your enthusiasm for working with data.

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We are a growing team of 400+ passionate Rokt’stars intent on unleashing a world of possibilities through relevancy in ecommerce. 10 years ago, Rokt set out to solve a difficult challenge: eliminating the paradox of choice in the transaction mome...

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CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Mission Driven
Rapid Growth
Passion for Exploration
Dare to be Different
Friends Outside of Work
Customer-Centric
Take Risks
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
February 20, 2025

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