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Ad Creative Producer | Ruby Labs

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are seeking a talented and innovative Ad Creative Producer to join our dynamic marketing team at Ruby Labs. This full-time role is central to driving our advertising creative process across multiple consumer-focused brands. You will be responsible for developing new ad concepts, managing production timelines, and collaborating with various teams to ensure that our creatives not only captivate but also convert. As a key player in the ad production lifecycle, you will work directly under the Ad Creative Director and maintain close coordination with User Acquisition Managers to refine and optimize our advertising strategies based on performance data.

Key Responsibilities

  • Creative Development:

    • Lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, with an emphasis on strategies that enhance customer acquisition.

    • Stay ahead of industry trends to integrate innovative elements into creative production, ensuring our creatives are captivating and effectively convert viewers into customers.

    • Collaborate with design teams to transform ideas into compelling ad creatives that align with brand values and effectively meet campaign goals.

  • Project Management:

    • Oversee the production process to ensure all projects are delivered on time and meet the creative vision, with particular attention to optimizing the impact on customer acquisition.

    • Coordinate with designers, user acquisition managers, and other team members to ensure smooth workflow and high-quality outputs.

  • Performance Analysis:

    • Work closely with User Acquisition Managers to analyze the performance of ad creatives across various platforms, identifying those that best contribute to customer acquisition.

    • Generate and test hypotheses in A/B testing to refine creatives, with a focus on optimizing conversion rates and improving overall campaign performance.

    • Provide regular reports to the Ad Creative Director on the impact and effectiveness of ad creatives, highlighting their role in driving customer acquisition.

  • Market and Competitor Analysis:

    • Conduct thorough competitor research to understand market benchmarks and creative standards, particularly those successful in acquiring customers.

    • Identify emerging trends in ad creative production and propose innovative solutions to leverage these trends for better market positioning and customer engagement.

  • Collaborative Efforts:

    • Liaise between creative teams and user acquisition managers to ensure that ad creatives are optimized for performance based on real-time data.

    • Facilitate brainstorming sessions that encourage a culture of creativity and continuous improvement, aimed at boosting customer acquisition and retention.

Qualifications

  • Experience:

    • 3+ years of experience in creative production or a similar role, preferably in a tech-focused or consumer product company.

    • Proven track record of managing creative projects from inception to completion.

    • Strong portfolio demonstrating expertise in producing high-performing digital ads.

  • Technical Skills:

    • Expertise in digital advertising platforms and understanding of performance metrics.

    • Proficiency in project management tools and collaboration software.

    • Ability to perform data analysis to draw actionable insights from campaign results. 

    • Up-to-date knowledge of AI tools used in creative production, with the ability to leverage them effectively to generate innovative ad creatives.

  • Personal Qualities:

    • Strong creative vision with the ability to think out of the box and challenge the status quo.

    • Excellent communication and interpersonal skills to manage diverse teams and stakeholders.

    • Detail-oriented with strong organizational skills to manage multiple projects simultaneously.

  • Adaptability:

    • Ability to quickly adapt to new technologies and changes in the digital marketing landscape.

    • Willingness to experiment with new creative ideas and approaches to advertising.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. 🏡⏰

  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. 🌴💼

  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. 🎉🌟

  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. 💻🚀

  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview 📈💼

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)

  • Technical Interview (90 minutes)

  • Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

#Li-Remote

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Average salary estimate

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What You Should Know About Ad Creative Producer | Ruby Labs, Ruby Labs

At Ruby Labs, we're seeking an Ad Creative Producer to join our vibrant marketing team! This role is perfect for a creative individual who is passionate about developing captivating ad concepts and driving the advertising creative process across our innovative consumer brands. You'll collaborate with a talented group, ensuring our advertisements not only stand out but effectively convert viewers into customers. As a vital part of our team, you’ll work closely under the Ad Creative Director, engaging with User Acquisition Managers to refine our advertising strategies using performance data. Your responsibilities will include leading the creative ideation process, managing production timelines, and analyzing the performance of ads across various platforms. You’ll also provide regular updates on effectiveness, helping us optimize customer acquisition strategies. If you have a strong background in creative production, particularly in a tech-focused environment, and are driven by results, we’d love to hear from you! At Ruby Labs, you can enjoy the flexibility of remote work, unlimited paid time off, and the opportunity to work on exciting projects that shape the future of consumer products. Join us on this journey, and let’s make magic together!

Frequently Asked Questions (FAQs) for Ad Creative Producer | Ruby Labs Role at Ruby Labs
What are the main responsibilities of an Ad Creative Producer at Ruby Labs?

As an Ad Creative Producer at Ruby Labs, you will be responsible for leading the ideation and conceptualization of ad creatives, overseeing the production process, analyzing performance data, and collaborating with various teams to ensure the final product resonates with audiences.

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What qualifications are needed for the Ad Creative Producer position at Ruby Labs?

To qualify for the Ad Creative Producer role at Ruby Labs, candidates should have 3+ years of experience in creative production, a strong portfolio showcasing high-performing digital ads, and proficiency in project management tools and data analysis.

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What skills should I possess to succeed as an Ad Creative Producer at Ruby Labs?

Successful candidates for the Ad Creative Producer position at Ruby Labs should have a strong creative vision, excellent communication skills, and the ability to manage multiple projects simultaneously. A solid understanding of digital advertising platforms and performance metrics is also crucial.

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How does Ruby Labs support creativity in the Ad Creative Producer role?

At Ruby Labs, creativity is encouraged through collaboration with diverse teams, brainstorming sessions for innovative ideas, and the freedom to experiment with new approaches in advertising to maximize customer acquisition.

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What type of work environment can I expect as an Ad Creative Producer at Ruby Labs?

Ruby Labs offers a remote work environment, allowing flexibility in your schedule and promoting a healthy work-life balance, alongside benefits like unlimited paid time off.

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Common Interview Questions for Ad Creative Producer | Ruby Labs
Can you describe your experience with creative project management as an Ad Creative Producer?

Certainly! In my previous roles, I've led multiple creative projects from inception to completion, managing timelines, coordinating with design teams, and continuously optimizing processes to ensure timely delivery of high-quality content.

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How do you measure the success of an ad campaign?

Success can be measured by analyzing various performance metrics such as conversion rates, customer engagement, and A/B testing results. I believe in using data-driven insights to refine future campaigns.

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How would you handle feedback on your creative concepts?

I view feedback as an opportunity to improve. I actively listen, assess the comments, collaborate with the team for new ideas, and adjust my concepts to meet both team and client expectations better.

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What tools do you use for project management and creative production?

I utilize tools like Asana for project management, Adobe Creative Suite for design production, and Google Analytics for performance analysis to streamline workflow and enhance collaboration.

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Can you provide an example of a successful ad campaign you produced?

Yes, I worked on a campaign for an e-commerce brand that resulted in a 30% increase in sales. By focusing on customer needs and employing compelling storytelling, we achieved a high engagement rate across platforms.

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How do you ensure that your ad creatives align with brand values?

Aligning ad creatives with brand values involves thorough research and collaboration with stakeholders. I ensure that all concepts reflect the brand's mission and resonate with target audiences effectively.

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How do you stay updated on industry trends in advertising?

I regularly read industry publications, attend webinars, and participate in marketing forums to learn about the latest trends and innovations, ensuring that my work is fresh and relevant.

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Describe your creative process when developing ad concepts.

My creative process includes brainstorming sessions, extensive research on target audiences, collaboration with team members for feedback, and iterative testing to refine concepts before launching.

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How do you handle tight deadlines in creative production?

I prioritize tasks and set clear milestones. By maintaining open communication with my team, we can adapt quickly and ensure that we meet deadlines without sacrificing quality.

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What role does data play in your creative decision-making?

Data is crucial in my decision-making process. I analyze performance metrics from previous campaigns to guide my creative strategies and refine approaches based on what resonates with the audience.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 24, 2024

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