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D2C Co-Founder

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

Role 

We are creating a new D2C product in the Utilities category and we are looking for a Managing Director that can take care of day to day operations, execution and building a world class team.

Profit Share

This role comes with the profit share incentive and stock option that is quite generous for this role, more details would be shared at the interview.

The team

You will be building a strong team with high talent density who enjoy working in our fast-paced, 100% remote environment.

About you

You are a dynamic and hands-on leader with extensive experience in the D2C Digital Products (preferably subscriptions) . You excel at driving growth and innovation, with a deep understanding of engineering, product, marketing, and growth strategies. In this role, you will be at the forefront, leading all departments with a focus on executing strategic initiatives and optimizing performance across the board. Your proven ability to manage teams, deliver results under pressure, and deeply engage in the technical and operational aspects of the business makes you the ideal candidate to steer our company towards continued success.

What you’ll do

  • Lead the company's strategic growth by developing and executing initiatives that drive business expansion, optimize market positioning, and advance overall progress.

  • Lead cross-functional teams in executing complex strategic initiatives, ensuring alignment across engineering, product development, growth, marketing, and sales.

  • Drive revenue growth and profitability while optimizing operational expenses.

  • Oversee the product development lifecycle, from ideation to launch, ensuring products meet market needs and quality standards.

  • Collaborate closely with engineering teams to deliver innovative solutions that align with customer expectations and business goals.

  • Ensure that the product roadmap is aligned with business strategy and customer feedback.

  • Oversee marketing campaigns, ensuring they are data-driven, customer-centric, and aligned with product launches and sales strategies.

  • Utilize data analytics to refine and optimize growth strategies, ensuring sustainable revenue growth.

  • Continuously monitor and analyze key financial and operational metrics, such as revenue growth, EBITDA margins, and customer acquisition costs (CAC).

  • Evaluate customer lifetime value (LTV) and return on ad spend (ROAS) to optimize marketing efficiency and resource allocation.

  • Track onboarding conversion rates to identify areas for improvement in user experience and increase customer activation and analyze average revenue per user (ARPU) and user retention rates to inform product development and enhance long-term profitability.

What we offer

  • Remote Work Environment: Embrace the freedom of working from anywhere, anytime, fostering a better work-life balance.

  • Stock options: We acknowledge the commitment required for the COO role. Hence, we offer generous company stock options and revenue sharing to appreciate and reward your hard work.

  • Company-provided MacBook: We offer employees access to powerful MacBooks if needed, ensuring top-notch performance, energy efficiency, and seamless productivity.

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)

  • Technical Interview (90 minutes)

  • Final Interview (60 minutes)

Life at Ruby Labs

By joining Ruby Labs, you’ll become part of a team that picks each other up, collaborates daily, and works hard, fast, and smart because they’re motivated and passionate about being the best in the industry. We thrive on innovation, we push the boundaries, and we’re proud of the work we do that helps thousands of people live happier and healthier lives!

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

#Li-Remote

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What You Should Know About D2C Co-Founder, Ruby Labs

At Ruby Labs, we are on the lookout for a passionate and innovative D2C Co-Founder to play a pivotal role in shaping our newest Utilities product! In this hands-on position, you'll be leading day-to-day operations while building and managing a world-class team in a 100% remote work environment. Your extensive background in D2C digital products, preferably in the subscription sector, will help drive growth and foster innovation throughout our organization. As the D2C Co-Founder, you will strategize to enhance our market positioning, oversee product development, and ensure our offerings align with customer needs. We believe in rewarding talent with generous profit share incentives and stock options, reflecting our commitment to your contributions and hard work. Collaborating with cross-functional teams across engineering, marketing, and sales, your insights will be invaluable in executing strategic initiatives that bolster both revenue growth and operational efficiency. If you're a dynamic leader who thrives in fast-paced environments and is ready to take on challenges with enthusiasm and expertise, we want to hear from you. Join us at Ruby Labs, where together, we're committed to creating consumer-led products that positively impact lives! Let's craft the future together!

Frequently Asked Questions (FAQs) for D2C Co-Founder Role at Ruby Labs
What are the responsibilities of the D2C Co-Founder at Ruby Labs?

As a D2C Co-Founder at Ruby Labs, you'll be responsible for leading strategic growth initiatives, overseeing the entire product lifecycle, and driving revenue growth. You'll work closely with various teams, ensuring alignment across engineering, product development, and marketing. Your role will also encompass utilizing data analytics to refine growth strategies and optimizing resource allocation to maximize customer acquisition and retention.

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What qualifications are needed for the D2C Co-Founder position at Ruby Labs?

To qualify for the D2C Co-Founder role at Ruby Labs, you should bring extensive experience in D2C digital products, preferably in subscription services. Strong leadership skills, a proven track record in managing teams, and a deep understanding of product, marketing, and growth strategies are essential. A data-driven mindset and adeptness in operational management will also be crucial in driving growth and innovation.

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How does the profit share incentive work for the D2C Co-Founder at Ruby Labs?

As a D2C Co-Founder, you can expect a generous profit share incentive that aligns with Ruby Labs' commitment to rewarding your hard work. While specific details will be discussed during the interview process, this compensation structure aims to ensure that your contributions directly reflect in the company's financial success.

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What is the remote work culture like for the D2C Co-Founder at Ruby Labs?

Ruby Labs prides itself on a vibrant remote work culture where flexibility and collaboration go hand in hand. As a D2C Co-Founder, you’ll enjoy the freedom of working from anywhere, fostering a productive work-life balance. Daily collaborations with team members across the globe will ensure that you feel connected and supported in achieving our collective goals.

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What type of team will the D2C Co-Founder be building at Ruby Labs?

As a D2C Co-Founder, you will build a high-talent-density team that thrives in a fast-paced, innovative environment. You'll focus on recruiting individuals who are not only skilled but also passionate about collaboration and excellence. This team will be dedicated to crafting and executing initiatives that will drive the future of our consumer products.

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Common Interview Questions for D2C Co-Founder
What strategies would you implement as a D2C Co-Founder to drive growth?

When answering this question, focus on your experience with growth strategies in the D2C sector. Discuss specific initiatives, such as data analytics to track customer behaviors, optimizing marketing campaigns, and building partnerships that enhance the product's market reach.

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How do you plan to oversee product development as the D2C Co-Founder?

Share your approach to product development, emphasizing collaboration with engineering and design teams. Highlight the importance of customer feedback and market research, ensuring that product features meet user needs and drive engagement.

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What metrics do you believe are crucial for D2C success?

Mention key metrics like Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and churn rate. Explain how these metrics inform decisions on marketing strategies, product capabilities, and user retention efforts.

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How would you approach building a remote team as the D2C Co-Founder?

Discuss your strategies for remote team building, including utilizing digital tools for communication and collaboration, fostering a strong company culture, and establishing clear objectives to ensure every team member feels engaged and valued.

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Describe your experience with data-driven decision-making.

Detail your experience leveraging analytics in previous roles. Explain how you've utilized data to guide product enhancements, optimize marketing strategies, and drive team performance, ensuring decisions are made based on solid insights.

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Can you provide an example of a time you managed a complex project?

Share a specific project that illustrates your leadership skills and project management capabilities. Discuss the challenges faced, how you coordinated cross-functional teams, and the positive outcomes that resulted from your efforts.

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What role does innovation play in your management style?

Emphasize your commitment to fostering a culture of innovation within your teams. Discuss how you encourage creative problem-solving and experimentation, highlighting instances where innovative approaches led to successful outcomes.

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How do you align product strategies with market needs?

Explain your process of continuous market research and user feedback collection, ensuring that product development keeps pace with changing consumer preferences. Discuss the importance of adapting strategies based on these insights.

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What is your approach to developing and executing marketing campaigns?

Outline your method for planning effective marketing campaigns, emphasizing the importance of customer-centric content, data analysis for targeting, and monitoring performance to tweak strategies for maximum engagement.

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How do you handle team conflicts as a leader?

Describe your conflict resolution strategy, focusing on open communication, mediation techniques, and ensuring that team members feel heard. Stress the importance of maintaining a positive and collaborative work environment.

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TEAM SIZE
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 10, 2025

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