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Senior Campaign Marketing Manager - Canada

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Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

We are looking for a skilled and dynamic Sr. Campaign Marketing Manager to join our Canada Marketing Team. In this role, you will design, execute, optimize, and measure high-impact campaigns and programs that drive brand awareness, generate demand, and solidify Samsara’s position as the leader in connected operations across Canada. The ideal candidate is a hands-on, full-stack marketer with exceptional project management skills and a proven track record of successfully creating and launching full-funnel campaigns. This highly collaborative role involves building strong partnerships with central and regional marketing teams while working closely with other go-to-market (GTM) functions to achieve shared goals.

This is a remote role open to candidates residing anywhere in Canada.

You should apply if:

You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

Manage the development of integrated marketing campaigns in Canada, encompassing online and offline channels, including digital, social media, print, events, and more
Create campaign narratives, working closely with the Canada Marketing Director and sales leaders, and then collaborate with marketing channel owners to deliver this narrative into the market
Prioritize resourcing into marketing channels that are best positioned to hit pipeline goals, understanding which channels will resonate with each target segment
Work closely with sales enablement and top of funnel business development teams to ensure sales and marketing activity is aligned
Assess and adapt global campaigns, setting a regional approach that maximizes the use of available marketing materials while keeping the Canadian market at the core
Monitor and evaluate campaign performance metrics to evaluate effectiveness and ROI, and identify areas for future improvement
Champion, role model, and embed Samsara's cultural values (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

5+ years of experience in regional marketing, field marketing, and/or demand generation
Proven record in creating, adapting, and executing marketing programs for pipeline generation, with a strong understanding of demand generation channels
Outstanding project management and organizational aptitudes with the ability to prioritize amidst many moving pieces and deadlines
Experience using analytics to identify the impact and effectiveness of marketing programs and their impact throughout the sales funnel
Excellent communication and storytelling skills (written, verbal, and visual)
Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals
Bachelor's degree or equivalent experience

An ideal candidate also has:

Familiarity working in the Canadian market
Business French fluency is a plus
A good understanding of B2B sales processes and customer journeys
Expertise in B2B marketing tech stacks, including Salesforce, Marketo, and On24

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.

We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.

$100,300—$129,800 CAD

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.

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CEO of Samsara

Sanjit Biswas

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What You Should Know About Senior Campaign Marketing Manager - Canada, Samsara

Join Samsara, a dynamic leader in IoT technology, as a Senior Campaign Marketing Manager and take the reins in shaping our marketing strategies across Canada. Imagine playing a vital role in a company that is revolutionizing industries from agriculture to transportation by optimizing their operations through connected technology. In this completely remote position, you'll be at the forefront of creating impactful marketing campaigns that resonate with our Canadian audience. Your day-to-day will involve crafting compelling campaign narratives in collaboration with our marketing director and sales leaders, while also working alongside various marketing teams to ensure consistent messaging across both digital and traditional channels. You'll have the rewarding task of measuring campaign success and using data-driven insights to refine strategies for maximum impact. With a focus on customer success and teamwork, you'll help us solidify Samsara's position as the go-to brand for connected operations. Here at Samsara, we foster a culture of growth, where your ideas and contributions can lead to real-world improvements in safety and sustainability. We’re looking for someone with a passion for B2B marketing and a proven record in driving demand generation to take the next step in their career with us, while enjoying a competitive compensation package that recognizes your hard work. If you want to make a difference while being part of an innovative, fast-paced environment, this is the opportunity for you!

Frequently Asked Questions (FAQs) for Senior Campaign Marketing Manager - Canada Role at Samsara

What are the main responsibilities of a Senior Campaign Marketing Manager at Samsara?

As a Senior Campaign Marketing Manager at Samsara, your key responsibilities will include designing and executing multi-channel marketing campaigns tailored for the Canadian market. You'll develop campaign narratives in collaboration with the marketing director and sales leaders, prioritize marketing resources to achieve pipeline goals, monitor campaign performance metrics, and adapt global campaigns for regional effectiveness.