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Field Marketing Manager, EMEA South

Semperis focuses on creating an employee experience that is aligned with our vision—being a Force for Good— starting with being a good workplace. Semperis is recognized as one of America’s Fastest-Growing Cybersecurity Companies on the Inc. 5000 List, a DUNS 100 top Start Up to work for and Inc. Best Workplace for multiple years.  With teams around the world, you’ll be working alongside top global talent in Cybersecurity and Identity Access Management. 

If you are a purpose-driven person who always sees the glass as half full, seizes opportunities, and has an urge to learn and develop your skills—we’d love to meet you. 

What we are looking for:    
We are seeking a highly skilled and motivated Field Marketing Manager to own and execute marketing efforts across the South area within our EMEA region.   

 

About the position:   
As Field Marketing Manager, you will play a crucial role in developing and executing strategic marketing initiatives for Semperis in the EMEA South area, including Italy, Spain, Portugal, and Greece. You will collaborate closely with the sales team to generate demand, increase brand awareness, and drive revenue growth in line with business goals for the region. This position is based in the area, preferably in Italy or Spain, and you will report directly to the Global Field Marketing Director. 

 

Responsibilities:  

  • Develop and implement comprehensive field marketing strategies and plans to support the company's business objectives in the enterprise, government, healthcare and education sectors in the EMEA South area.  

  • Collaborate with the sales team to understand their needs and create marketing programs that generate high-quality leads and support the sales pipeline. Bring recommendations to the team on potential campaigns and activities that best serve the business need and pipeline goals of the area. 

  • As a business partner to the Sales Area VP, own the strategy, planning and execution of area marketing campaigns, including events, webinars, workshops, account-based initiatives, and regional conferences, ensuring alignment with the overall marketing strategy.  

  • Collaborate closely with priority channel and technology alliance partners to execute joint go-to-market opportunities targeting mutual potential customers

  • Identify and engage with key industry influencers and associations to build strong relationships and increase awareness for the Semperis solutions.  

  • Assists in creating localized marketing content, including sales collateral, presentations, case studies, and website content, to support demand generation and thought leadership initiatives.  

  • Monitor and analyze campaign performance, provide regular reports and insights to stakeholders, and make data-driven improvement recommendations.  

  • Manage the EMEA South marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.  

  • Stay up-to-date with industry trends, emerging technologies, and competitor activities, and incorporate these insights into marketing strategies and plans. 

  • Collaborate with global marketing teams to ensure consistent messaging, branding, and alignment with the company's overall marketing initiatives.  

Qualifications:  

  • Proven experience (5+ years) in enterprise B2B field marketing ideally within the cybersecurity industry or a related technology sector.  

  • Solid knowledge of the EMEA cybersecurity market, including key players, industry trends, and customer needs.  

  • Demonstrated success in developing and executing integrated marketing campaigns, including events and digital marketing.  

  • Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.  

  • Experience in managing marketing budgets and measuring campaign performance.  

  • Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.  

  • Creative thinker with the ability to generate innovative ideas and solutions.  

  • Self-motivated and result-oriented, with a proactive approach to problem-solving.  

  • Team player, able to collaborate effectively across different functions and levels of the organization.  

  • Experience using Salesforce, Wrike, Marketo, Microsoft Office apps tools.

  • Bachelor's degree in Marketing, Business Administration, or a related field. A relevant postgraduate degree is a plus.  

     

If you are passionate about the cybersecurity industry and have a proven track record in field marketing, we would love to hear from you. Join our dynamic team and help us protect businesses from the ever-evolving cyber threats.  

 

#LI-Remote

#LI-DZ1

Semperis is an equal opportunity employer and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by the Semperis application is solely to determine suitability for employment, verify identity, and maintain employment statistics. 

 Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and/or other applicable state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Semperis. Please inform Semperis representative Anna Taylor, Director of Global Recruiting, if you need assistance completing this application or to otherwise participate in the application process. 

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Average salary estimate

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What You Should Know About Field Marketing Manager, EMEA South, Semperis

As a Field Marketing Manager at Semperis, based in the vibrant city of Madrid, you'll have the unique opportunity to shape marketing strategies across the EMEA South region, which includes exciting markets like Italy, Spain, Portugal, and Greece. At Semperis, we pride ourselves on being a Force for Good, and that starts with our workplace culture—awarded multiple times as one of America’s Fastest-Growing Cybersecurity Companies. In this role, you'll collaborate closely with our talented sales team to drive demand, enhance brand visibility, and boost revenue growth in this dynamic sector. Your responsibilities will include creating cutting-edge field marketing strategies tailored to enterprise, government, healthcare, and education sectors while working with high-level industry partners to expand our market reach. You will be at the forefront of executing impactful campaigns such as webinars, workshops, and regional events that resonate with our audience. Utilizing your expertise, you'll provide critical insights into campaign performance and ensure that every initiative is aligned with our marketing objectives. If you’re a proactive and innovative thinker with a solid background in B2B field marketing within the cybersecurity space, Semperis could be the next great move in your career. Join us, and let’s protect businesses against evolving cyber threats together!

Frequently Asked Questions (FAQs) for Field Marketing Manager, EMEA South Role at Semperis
What are the primary responsibilities of a Field Marketing Manager at Semperis?

As a Field Marketing Manager at Semperis, your primary responsibilities include developing comprehensive marketing strategies, collaborating with the sales team to generate quality leads, orchestrating marketing campaigns, and managing the marketing budget for the EMEA South area. You will also focus on creating localized content and monitoring the performance of marketing initiatives to ensure alignment with our business objectives.

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What qualifications are required for the Field Marketing Manager position at Semperis?

To be considered for the Field Marketing Manager role at Semperis, candidates should possess over 5 years of experience in enterprise B2B field marketing, ideally in the cybersecurity sector. A strong understanding of the EMEA cybersecurity market, along with excellent communication skills and a track record of developing effective marketing campaigns, is crucial. A Bachelor's degree in Marketing or a related field is required, and a relevant postgraduate degree is a plus.

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How does the Field Marketing Manager collaborate with sales teams at Semperis?

The Field Marketing Manager at Semperis plays a vital role in collaborating with the sales teams by understanding their needs and crafting marketing programs that align with sales objectives. This partnership includes regular communication to refine marketing strategies, create impactful content, and execute events that effectively generate leads and support the sales pipeline.

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What kind of marketing programs does a Field Marketing Manager at Semperis develop?

At Semperis, the Field Marketing Manager develops a variety of marketing programs tailored to different sectors such as enterprise, government, healthcare, and education. This includes organizing events, webinars, workshops, account-based campaigns, and collaborations with industry influencers to enhance brand visibility and drive demand within the EMEA South region.

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What skills are essential for success as a Field Marketing Manager at Semperis?

Success as a Field Marketing Manager at Semperis hinges on several key skills: strong project management ability to juggle multiple initiatives, creativity to generate innovative marketing ideas, solid communication skills for creating compelling content, and analytical capabilities to measure campaign performance. Additionally, the ability to work collaboratively within teams and adapt to changing market trends is crucial.

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Common Interview Questions for Field Marketing Manager, EMEA South
Can you describe your experience with developing field marketing strategies?

When answering this question, focus on past experiences where you've successfully crafted marketing strategies. Highlight specific campaigns, the audience targeting, and the outcomes achieved, using metrics to demonstrate effectiveness.

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How do you measure the success of your marketing campaigns?

Discuss key performance indicators (KPIs) you typically use, such as leads generated, conversion rates, and ROI. Provide examples from past campaigns where you tracked these metrics to assess effectiveness and make data-driven adjustments.

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Why do you want to work for Semperis specifically?

Express your admiration for Semperis as a rapidly growing cybersecurity company that prioritizes an excellent workplace culture. Focus on how your values align with their vision of being a Force for Good in the cybersecurity landscape and how you see yourself contributing to that mission.

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What tactics do you use to engage with industry influencers?

Share specific approaches you've used for engagement, such as networking at industry events, leveraging social media, or forming partnerships that have led to mutual benefits. Provide a real example when possible to emphasize your effectiveness in building meaningful relationships.

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How do you stay updated on industry trends relevant to cybersecurity?

Talk about the resources you use to stay informed, such as industry reports, webinars, and professional groups. Mention any communities or networking events you participate in and highlight how this knowledge helps you shape your marketing strategies at Semperis.

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Can you discuss a time when a marketing campaign did not go as planned?

Be honest about a situation where you faced challenges but focus on the lessons learned. Highlight your ability to adapt, pivot strategies, and how you applied those lessons to future campaigns to achieve better results.

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What is your process for collaborating with sales teams?

Discuss your approach to understanding the sales team’s goals and issues. Emphasize regular communication and feedback loops, and how you use these interactions to tailor your marketing strategies and support the sales pipeline.

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How do you prioritize your marketing projects?

Explain how you utilize project management tools and techniques to assess project impact, align with business goals, and manage deadlines. Share an example of how this prioritization has helped you manage multiple projects successfully.

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Describe your experience with budget management in marketing.

Discuss specific experiences where you managed marketing budgets, emphasizing how you allocated resources effectively, tracked spending, and maximized ROI. Highlight any adjustments made to improve budget efficiency.

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What innovative marketing ideas have you implemented in your previous roles?

Share examples of creative marketing initiatives you've led, describing the objectives, execution, and outcomes. Discuss how you identified opportunities for innovation and the impact it had on addressing business goals.

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Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Semperis puts people first. From our customers and partners to our culture of engineers and experts, we understand that people are our assets. Our talented employees, contribute to the Semperis culture that champions strategic vision, innovation,...

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Full-time, remote
DATE POSTED
February 25, 2025

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