Sales Enablement Manager

As a Sales Enablement Manager at Sensor Tower, your primary responsibilities include leading the onboarding program for new sales hires, creating and managing comprehensive sales training programs, and developing sales enablement materials such as playbooks and competitive analyses. You will also analyze sales performance to identify improvement areas, provide coaching to the sales team, and collaborate with marketing on sales materials to ensure alignment with ongoing campaigns.

To qualify for the Sales Enablement Manager position at Sensor Tower, you should have at least 3 years of experience in a quota-carrying role, such as an Account Executive or Account Manager. A strong understanding of sales processes, excellent communication skills, and experience with complex SaaS products are essential. Additionally, experience in learning and development, particularly in designing and delivering training programs, is highly desirable.

The onboarding process for a Sales Enablement Manager at Sensor Tower involves collaborating with sales leaders and subject matter experts to create a comprehensive and consistent onboarding framework tailored for new hires. This may include training sessions, workshops, and access to vital sales enablement materials, ensuring a smooth transition into the sales environment and aligning new hires with the company culture and goals.

Sensor Tower is committed to career development for all employees, including Sales Enablement Managers. This includes providing ongoing learning and development programs, offering customized learning paths based on individual team members' needs, and supporting continuous professional growth. The collaborative environment also allows for mentorship opportunities and the exchange of knowledge across departments, fostering a culture of innovation and growth.

Sales Enablement Managers at Sensor Tower enjoy numerous benefits, including flexible time off to maintain a work-life balance, a health and wellness stipend to support physical and mental fitness, and financial support for home office set-up. The company promotes a diverse and inclusive workplace, ensuring all employees feel valued and respected while having equal opportunities for success.

When answering this question, share specific examples of training programs you have developed or facilitated in your previous roles. Highlight your approach to identifying training needs, designing curriculum, and measuring effectiveness. Discuss any collaborative efforts with other departments, such as sales or marketing, to ensure the training aligned with overall business goals.

To effectively answer this, discuss the tools and techniques you use to track and measure sales performance, such as CRM systems, data analytics software, or performance dashboards. Highlight how you interpret the data to make informed decisions about training needs, coaching opportunities, and overall sales strategy enhancements.

Explain your approach to onboarding, detailing how you collaborate with sales leaders and other experts to create a structured onboarding program. Discuss the importance of feedback during the onboarding process and adjustments made based on the new hires' experiences, which ultimately enhance their integration into the team.

Use the STAR method (Situation, Task, Action, Result) to structure your response. Describe the situation and the measures you took to address the underperformance. Include the importance of open communication, your coaching approach, and the positive outcomes resulting from your intervention.

Provide a brief overview of the sales methodologies you have experience with, such as SPIN Selling, Challenger Sale, or Solution Selling. Discuss how you have applied these methodologies in training programs and supported their implementation within the sales team, emphasizing the positive impact on sales outcomes.

Discuss the resources you utilize to stay informed, such as industry publications, webinars, conferences, and networking within professional communities. Share how this knowledge informs your work and helps you innovate sales training and enablement strategies that align with current trends.

Identify several key metrics, such as ramp-up time for new hires, training completion rates, sales quota attainment, and overall sales performance. Explain how you would use these metrics to assess the effectiveness of training initiatives and make data-driven decisions for continual improvement.

Demonstrate your conflict resolution skills by emphasizing the importance of open communication and collaboration. Describe how you would approach the conversation to understand their perspective, present your rationale backed by data, and work towards a mutually agreeable solution that prioritizes the team's needs.

Discuss how feedback is integral to your strategy, whether it’s soliciting input from sales team members on training materials, conducting post-training surveys, or analyzing performance data. Emphasize your commitment to using feedback constructively to refine and enhance training programs continuously.

Share a specific example, illustrating the needs identified, programs developed, and the outcomes achieved. Focus on the impact the initiative had on sales performance, team engagement, and how you measured its success. This will showcase your ability to drive results through effective training.