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Senior Director, Business Development & Marketing LSS NAM

Company Description

SGS is the global leader and innovator in inspection, verification, testing and certification services. Founded in 1878, SGS is recognized as the global benchmark in quality and integrity. With over 97,000 employees in 130 countries and operating a network of more than 2,400 offices and laboratories, we provide services to almost every industry by assuring quality and safety of products and services.

Trusted all over the world, SGS is a market leader because we put 100% passion, pride and innovation into everything we do. We encourage new ideas. We welcome people who challenge the way we do things. And we will be 100% committed to helping you reach your full potential.

Job Description

The Senior Director, Business Development and Marketing Life Science Services NAM direct and oversees North American regional sales, business development, and marketing policies, objectives, and initiatives. Sets short- and long-term strategies, evaluate the effectiveness of current sales programs and recommends changes. Directs SGS Life Science Services business development teams in US and Canada.

  • Lead a North America sales team through role model leadership, proactive performance management and mentoring, and focused engagement to attract, retain and develop talent
  • Ensure active pipeline management including targeted prospecting activities in conjunction with marketing lead generation programs and development of new business including identification of opportunities with new clients
  • In conjunction with the Regional and Global LSS leadership, creates and implements sector focused go-to-market strategies, including Regional / National Accounts and a Regional / National Sales Team Structure
  • Partnering with the VP LSS NAM develops strategic sales plans, and sets qualitative and quantitative sales targets which will meet the Company’s budget and growth objectives
  • Directs sales forecasting activities and sets key performance indicators for the sales team accordingly
  • Works with operations to establish effective customer relations and retention mechanisms (renewals, etc.)
  • Oversees the identification and implementation of marketing activities (advertising, shows, mailings, etc.) in support of the sales objectives and in line with the Company’s strategy
  • Identifies and disseminates best practices amongst the Business Development and Marketing Team
  • Provides general direction and manages subordinate staff in the day-to-day performance of their jobs
  • Has full authority for personnel actions

Qualifications

  • Bachelor’s degree in Business, Science or related field
  • 10+ years of experience leading the Business Development and Marketing function
  • 5+ years of supervisory experience leading a team
  • Experience in strategic & tactical planning and execution of the sales, business development, and marketing strategies
  • Experience in planning and executing advertising campaigns, and successful public relations efforts
  • Experience in developing and building sales teams that have a proven track record of achieving revenue goals
  • Demonstrated leadership experience in achieving consistent business growth

Additional Information

SGS is an Equal Opportunity Employer, and as such we recruit, hire, train, and promote persons in all job classifications without regard to race, color, religion, sex, national origin, disability, age, marital status, sexual orientation, gender identity or expression, genetics, status as a protected veteran, or any other characteristics protected by law.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skills, and/or abilities required.

This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts the company’s rights to assign or reassign duties and responsibilities to this job at any time.

If you are applying for a position within the United States and you have difficulty completing the on-line employment application because of a disability, please call 201-508-3149 for assistance and leave a message. You will receive a call back.  Please note, this phone number is not for general employment information, but is only for individuals who are experiencing difficulty applying for a position due to a disability.

Average salary estimate

$150000 / YEARLY (est.)
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$120000K
$180000K

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What You Should Know About Senior Director, Business Development & Marketing LSS NAM, SGS

Are you an ambitious and experienced leader ready to take the reins as the Senior Director, Business Development & Marketing at SGS? Based in multiple locations across the vibrant cities of Boston, Chicago, New York City, Philadelphia, or Washington D.C., you’ll be stepping into a role that directly influences the North American region's success in Life Science Services. With over 10 years of experience under your belt, you’ll set the tone for our dynamic sales team by developing and implementing tailored business strategies that elevate client engagement and drive growth. At SGS, we take pride in our commitment to quality and integrity, and as a key decision maker, you'll spearhead initiatives aimed at expanding our market footprint. You'll actively manage our sales pipeline, guiding targeted marketing programs, and forging lasting relationships with clients. With your keen eye for innovation and a supportive approach to leading teams, you’ll not only attract and retain top talent but also ensure your team's success through strategic sales plans. Collaboration is also at the heart of what we do; you’ll partner with senior leadership to establish qualitative and quantitative targets while overseeing the implementation of marketing activities that align with our business objectives. Join us at SGS and drive meaningful change in the Life Sciences sector, embracing the opportunity to help your team and clients achieve their fullest potential.

Frequently Asked Questions (FAQs) for Senior Director, Business Development & Marketing LSS NAM Role at SGS
What are the responsibilities of the Senior Director, Business Development & Marketing at SGS?

The Senior Director, Business Development & Marketing at SGS holds a pivotal role in overseeing North American sales, business development, and marketing strategies. This position involves leading a dedicated team, managing the sales pipeline, and ensuring active prospecting aligned with innovative marketing initiatives. The director collaborates with senior leadership to develop comprehensive sales plans that drive growth and maintain customer relations.

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What qualifications are required for the Senior Director, Business Development & Marketing position at SGS?

Candidates for the Senior Director, Business Development & Marketing position at SGS should possess a Bachelor’s degree in Business, Science, or a related field along with over 10 years of experience in leading business development and marketing functions. Extensive supervisory experience and proven leadership skills in achieving consistent revenue growth are essential to succeed in this role.

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How does the Senior Director, Business Development & Marketing contribute to SGS's growth?

The Senior Director, Business Development & Marketing contributes to SGS's growth by creating and implementing effective go-to-market strategies that target new business opportunities. By managing a skilled sales team and setting key performance indicators, this director ensures that sales activities align with the company’s budget and growth objectives, thus fostering a culture of continuous improvement and innovation.

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What skills are important for the Senior Director, Business Development & Marketing at SGS?

Important skills for the Senior Director, Business Development & Marketing at SGS include strategic planning, team leadership, communication, and relationship-building capabilities. Proficiency in executing advertising campaigns and public relations efforts is also crucial, as well as having a keen understanding of market trends to identify best practices and opportunities for growth.

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What is the work environment like for the Senior Director, Business Development & Marketing at SGS?

The work environment for the Senior Director, Business Development & Marketing at SGS is dynamic, collaborative, and driven by innovation. You will be surrounded by passionate professionals dedicated to providing quality and integrity in Life Science Services. The emphasis on mentorship and talent development creates an engaging atmosphere where ideas flourishe and every team member is encouraged to shine.

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Common Interview Questions for Senior Director, Business Development & Marketing LSS NAM
How would you describe your leadership style in managing a sales team as a Senior Director?

When describing your leadership style, it’s beneficial to highlight how you prioritize open communication, mentorship, and performance management. Share examples of how you motivate your team and foster a collaborative environment that encourages idea sharing and recognizes achievements.

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Can you provide an example of a successful sales strategy you implemented in a previous role?

Be prepared to discuss a specific sales strategy that led to measurable results. Outline the approach you took, the challenges you faced, and how you collaborated with your team to achieve your objectives. Mention the impact this strategy had on business growth.

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How do you approach building and maintaining client relationships?

Discuss the importance of understanding client needs and consistently delivering value. Describe your methods for establishing trust, such as regular follow-ups, active listening, and being responsive to inquiries. Share a success story to illustrate your approach.

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What metrics do you consider essential for evaluating sales performance?

Identify key performance indicators that resonate with business objectives, such as revenue growth, customer retention rates, and sales conversion ratios. Discuss your experience in monitoring these metrics and how you have utilized data analytics to drive decisions and improve performance.

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How do you handle conflicts within your team?

Explain your conflict resolution strategy by emphasizing the importance of open communication and addressing issues promptly. Share an example where you successfully navigated a conflict, focusing on your role in facilitating a positive outcome.

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What techniques do you use for effective market research?

Highlight your process for market research, such as analyzing industry trends, studying competitors, and gathering feedback from clients. Share how this research informs strategic planning and decision-making to align with customer needs and market opportunities.

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How do you stay updated on industry trends and changes in the Life Sciences sector?

Discuss the resources you utilize to stay informed, such as industry publications, conferences, and networking with peers. Emphasize how staying abreast of trends helps you anticipate changes and adjust strategies effectively.

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Describe a time when you had to pivot a strategy due to unforeseen circumstances.

Illustrate your adaptability by sharing a situation where you needed to change course. Describe the factors that necessitated the shift and the steps you took to implement a new strategy, ensuring that you focused on achieving continued success.

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How do you align marketing strategies with sales goals?

Provide insights into your collaborative approach with marketing and sales teams in developing integrated strategies. Discuss how you ensure that marketing initiatives support sales objectives through targeted campaigns that resonate with potential clients.

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What motivates you in the role of Senior Director, Business Development & Marketing?

Share what excites you about the role, such as the challenge of leading a team, the opportunity to drive business growth, and your passion for innovation in the Life Sciences space. Connect your motivations to the company's mission and values.

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SGS is an inspection, verification, testing, and certification company. The company inspects agricultural products, minerals, petroleum and petrochemicals, motor vehicles, and consumer goods. SGS is headquartered in Geneva, Switzerland.

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Full-time, on-site
DATE POSTED
December 4, 2024

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