Senior Sales Director (New York)

As the Senior Sales Director at Sojern, your responsibilities will include developing strategic plans to promote Sojern's Travel Audiences, cultivating relationships with media agencies, securing new agency-level agreements, and collaborating with internal teams to ensure seamless delivery of services. Your role is pivotal in positioning Sojern as the preferred choice for travel data solutions within the agency landscape.

To qualify for the Senior Sales Director position at Sojern, you should have at least 10 years of experience in digital and programmatic advertising sales, particularly in roles that involve media agencies and data-driven solutions. A strong network within the agency industry and proficiency in Salesforce and Office products are also essential.

To succeed as a Senior Sales Director at Sojern, focus on leveraging your deep understanding of the programmatic ecosystem and audience data to drive impactful sales strategies. Building and maintaining robust relationships with agency leaders will also be key, as will your ability to articulate the value of Sojern's Travel Audiences to potential clients.

Sojern offers a range of benefits including competitive compensation packages, stock options, flexible work arrangements, comprehensive healthcare options, paid parental leave, and professional development programs. They prioritize employee well-being and community involvement, offering opportunities to volunteer and develop skills within a supportive culture.

As a Senior Sales Director at Sojern, you will have access to a modern tech setup for remote productivity, collaboration tools like Slack and Google Suite, and continuous training opportunities. You'll also benefit from a company culture that emphasizes connection, employee resource groups, and collaborative team-building events.

When building relationships with media agencies, I focus on understanding their needs and challenges. I listen actively, offer tailored solutions from Sojern's portfolio, and follow up regularly to nurture these relationships, ultimately positioning Sojern as a trusted partner.

Certainly! In a previous role, I identified a gap in how we were reaching a specific demographic. I tailored our pitch to highlight our unique services and developed a targeted outreach campaign that resulted in securing several long-term contracts with media agencies.

My experience with data-driven advertising solutions is extensive. I've successfully sold various products that leverage audience data, demonstrating how these solutions lead to improved campaign performance by providing better targeting and engagement.

I handle objections by first ensuring I truly understand the client's concerns. I address them with factual data, share relevant case studies, and reinforce the value proposition of Sojern's offerings to demonstrate how we can resolve their challenges.

In my last position, I exceeded my sales target by 25% over a quarter by leveraging existing relationships, identifying upselling opportunities, and implementing a concerted marketing campaign that highlighted our successful case studies to attract new clients.

To stay updated with trends in digital advertising, I regularly read industry publications, attend webinars and conferences, and participate in professional networks. This helps me anticipate changes in the market and adapt my sales strategies accordingly.

I use Salesforce to track interactions and manage my sales pipeline comprehensively. Additionally, I leverage tools like GSuite for collaboration and productivity to ensure my processes remain efficient.

I define success in this role as achieving or exceeding sales targets, effectively growing our presence within the media agency landscape, and establishing Sojern as a leading choice for travel data solutions among our clients.

I want to work for Sojern because I admire their commitment to using innovative technology to solve real challenges in the travel industry. The company culture that values growth, diversity, and employee well-being aligns perfectly with my career aspirations.

To promote Sojern's Travel Audiences, I would develop tailored presentations showcasing the unique benefits, use case success stories, and emerging trends in travel advertising. Additionally, I’d leverage social proof and insights from clients to enhance credibility during discussions with potential agency partners.