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Salesperson - Concord Honda

Company Description

At Concord Honda, a Sonic Automotive family dealership, you'll find the opportunities, resources, and support you need to grow and develop professionally.
Our 100+ dealerships are concerned with more than moving inventory; they're committed to your success and invested in your future. So read on, and consider a rewarding career with Sonic Automotive, Inc.

Sonic Automotive is a Fortune 500 company and one of the largest automotive retailers in the country with over 120 dealerships nationwide...

It's time to make the most important move of your career.  From our cooperative, team-based approach to our more than 1,000 internal advancements each year, it's easy to see the difference.
When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

Job Description

Summary:

As an Automotive Sales Associate, you will play a key role in assisting customers with their vehicle purchase, providing information about available models, and ensuring a positive buying experience. Your enthusiasm for automobiles and excellent communication skills will contribute to the success of our sales department.

Duties and Responsibilities:

  • Greet and assist customers in a friendly and professional manner to understand customers' needs and preferences to recommend suitable vehicles.
  • Conduct test drives to showcase features and performance.
  • Stay up-to-date on the features, specifications, and pricing of all available vehicle models to provide accurate and detailed information about vehicles to customers.
  • Guide customers through the sales process, including vehicle selection, financing options, and trade-ins.
  • Negotiate and finalize sales agreements in a transparent and customer-friendly manner.
  • Follow up with customers after the sale to ensure satisfaction and address any concerns.
  • Build and maintain positive relationships with customers for potential repeat business and referrals.
  • Collaborate with other sales team members and departments to ensure a seamless customer experience.
  • Participate in sales meetings and training sessions to enhance product knowledge and sales skills.
  • Work towards achieving individual and team sales targets.
  • Utilize effective sales techniques to maximize sales opportunities.

 

Qualifications

  • Excellent communication and interpersonal skills.
  • Enthusiasm for automobiles and a genuine interest in helping customers.
  • Ability to work effectively in a fast-paced environment.
  • High School Diploma or equivalent.
  • Valid driver's license and a clean driving record.
  • All applicants must be authorized to work in the USA.
  • All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, and valid driver license.

Preferred Qualifications:

  • Bilingual (Spanish speaker)
  • Previous experience in automotive sales.
  • Strong negotiation and closing skills.

Additional Information

Compensation (Hourly / Commission):

  • OTE (On-Target-Earnings): $75,000 - $125,000+ a year
    • If meeting and exceeding sales goals)

*The Sales Representative Position has a Pay Scale consisting of the following elements and ranges.  Wages include Base Hourly Compensation of seventeen an hour. The position may also pay commission compensation which is based on the value or amount of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance.  The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit*

 

All your information will be kept confidential according to EEOC guidelines

Average salary estimate

$100000 / YEARLY (est.)
min
max
$75000K
$125000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Salesperson - Concord Honda, Sonic Automotive

At Concord Honda, we're not just about selling cars; we're about building connections and ensuring each customer leaves with a smile. As a Salesperson, you'll be at the forefront of our exciting automotive journey, helping customers navigate their vehicle purchase with ease and expertise. Your role will involve everything from greeting customers warmly and understanding their preferences to taking them on test drives in our latest models. We value your passion for cars and excellent communication skills, as they'll be essential in fostering positive relationships and ensuring customer satisfaction. You'll stay informed about the latest features and pricing, guiding customers through the sales process, from selection to financing options. And don't worry; we provide extensive training to help you succeed! Here at Concord Honda, part of the Sonic Automotive family, you'll have the support and resources you need to thrive in a collaborative team setting. Achieving sales targets isn't just an expectation; it's a rewarding challenge that brings financial benefits, including competitive compensation and the potential for OTE earnings of $75,000 - $125,000+ a year. Plus, with opportunities for internal advancement and personal growth, your future in the automotive industry looks bright. Are you ready to make a meaningful impact in a fast-paced, customer-focused environment? Join us at Concord Honda, where your success is our success!

Frequently Asked Questions (FAQs) for Salesperson - Concord Honda Role at Sonic Automotive
What are the responsibilities of a Salesperson at Concord Honda?

As a Salesperson at Concord Honda, you will greet and assist customers in a friendly manner, conduct test drives, stay informed about vehicle specifications, guide customers through the sales process, negotiate sales agreements, and follow up to ensure customer satisfaction. Your main goal is to create a positive buying experience for each customer.

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What qualifications are required for the Salesperson position at Concord Honda?

To become a Salesperson at Concord Honda, you need excellent communication and interpersonal skills, a high school diploma or equivalent, and a valid driver’s license. It’s also beneficial if you have a passion for automobiles and some previous experience in sales, particularly in the automotive sector.

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What is the pay structure for Salespersons at Concord Honda?

Salespersons at Concord Honda can expect a pay structure that includes a base hourly compensation starting at $17.00. Additionally, you will have the opportunity to earn commission on sales, with on-target earnings ranging from $75,000 to $125,000+ each year, depending on your performance.

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Is prior experience necessary to apply for the Salesperson role at Concord Honda?

While previous experience in automotive sales is preferred, it's not strictly necessary to apply for the Salesperson role at Concord Honda. A strong enthusiasm for cars, excellent interpersonal skills, and a willingness to learn can make you a great candidate.

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What kind of training does Concord Honda provide for new Salespersons?

At Concord Honda, we believe in equipping our Salespersons with the knowledge and skills they need to succeed. Our comprehensive training program covers everything from product knowledge on various vehicle models to effective sales techniques, ensuring that you're well-prepared to assist customers confidently.

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Common Interview Questions for Salesperson - Concord Honda
How do you handle difficult customers as a Salesperson?

A successful approach to dealing with difficult customers begins with active listening and empathy. I would acknowledge their concerns, patiently gather more information about their issue, and work diligently to find a solution that aligns with both the customer's needs and the dealership's policies.

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What strategies do you use to close a sale?

Closing a sale requires a mixture of understanding the customer's needs and using effective persuasion. I focus on building rapport, addressing any objections, offering tailored solutions, and creating a sense of urgency to encourage the customer to make a decision.

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Can you describe a time you exceeded your sales target?

Absolutely! Once I exceeded my sales target by 20% in a month through diligent follow-ups, personalized service, and leveraging customer referrals. I made a concerted effort to understand my customers' preferences and deliver tailored recommendations.

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What do you think is most important in delivering excellent customer service?

The cornerstone of excellent customer service in sales is genuine care for the customer's experience. It involves being attentive, understanding their needs, providing valuable information, and ensuring they feel heard and appreciated throughout their buying journey.

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How do you stay motivated in a sales-driven environment?

I stay motivated by setting personal goals, competing with my own performance, and celebrating small wins. Staying informed about industry trends and product knowledge also fuels my enthusiasm, allowing me to share insights with customers effectively.

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What motivates you to work in automotive sales?

My motivation in automotive sales stems from my passion for cars and the thrill of helping customers discover the perfect vehicle for their needs. There's a sense of fulfillment in being a part of their journey, and I enjoy the challenge of meeting sales targets.

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How do you ensure follow-up with your customers after a sale?

After a sale, I maintain contact with customers through personalized follow-up calls or emails. I ask about their satisfaction with the vehicle, address any lingering questions, and remind them of the dealership's continued support. This approach fosters loyalty and generates referrals.

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What is your process for preparing for a sales meeting?

Before a sales meeting, I ensure that I’m well-prepared by reviewing the products or services to be discussed, gathering market insight, and preparing persuasive talking points. I also take time to anticipate potential customer questions or concerns to respond effectively.

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How do you manage multiple customer inquiries at once?

Managing several customer inquiries effectively requires prioritization and organization. I would ensure to acknowledge each customer promptly, maintaining clear and friendly communication while providing consistent follow-up to address their individual needs efficiently.

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Describe a situation where you learned from a rejection.

Rejection is a part of sales, and I view it as an opportunity for growth. Once, after losing a sale, I took the initiative to ask the customer for feedback. Their insight helped me understand the areas I could improve in my sales techniques, ultimately leading to future success.

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Our purpose is to deliver an exceptional experience for our guests and teammates that fulfills dreams, enriches lives and delivers happiness. Our Be Connected! Principles serve as our guiding values for how we fulfill our purpose. We strive to Be...

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DATE POSTED
December 5, 2024

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