Sales Manager - Europe

The Sales Manager - Europe at SoundCloud will focus on achieving sales targets for video and display ad inventory. This role includes developing innovative sales strategies, nurturing relationships with advertisers and media agencies, and identifying new business opportunities within the European advertising market.

Candidates should possess 5–7 years of experience in digital advertising sales, particularly in video and display ad formats. A proven track record of achieving sales targets and familiarity with programmatic ad platforms is essential for the Sales Manager - Europe role at SoundCloud.

A strong understanding of the programmatic advertising ecosystem is crucial for the Sales Manager - Europe at SoundCloud. Candidates should be knowledgeable about various ad formats, including CTV and OTT, performance metrics, and strategies for both programmatic and direct-sold advertisements.

The Sales Manager - Europe plays a vital role by developing customized advertising solutions that align with client goals, identifying new business opportunities, and optimizing campaigns using analytics. This contributes significantly to maximizing revenue opportunities and driving SoundCloud's overall growth.

In addition to a competitive salary, SoundCloud offers a Creativity and Wellness benefit, an Employee Stock Ownership Plan, professional development allowances, flexible vacation policies, and various wellness perks, making it a rewarding place to work for the Sales Manager - Europe.

To exceed sales targets, I would develop strategic sales plans based on thorough market analysis and ad performance metrics, identifying key opportunities. Building strong relationships with crucial stakeholders and leveraging data-driven insights would also be vital in informing my strategies.

Building relationships with media agencies requires consistent communication and understanding their needs. I focus on fostering trust through regular check-ins, sharing valuable insights about emerging trends, and presenting tailored solutions that align with their objectives.

With extensive experience in programmatic advertising, I understand the nuances of various ad formats and optimization strategies. This knowledge allows me to drive impactful campaigns that deliver measurable results, helping SoundCloud maximize its revenue potential.

Certainly! One project involved a multi-channel campaign for a regional brand, where I tailored the strategy for both video and display ads. By analyzing audience insights and optimizing in real-time, we achieved over 150% of the target reach, significantly boosting brand awareness.

I stay updated on digital advertising trends through various channels, including industry reports, webinars, and networking with peers. This proactive approach ensures that I can bring innovative ideas and relevant knowledge to my role as a Sales Manager at SoundCloud.

I've utilized platforms like Google Ad Manager and DV360 extensively for managing ad campaigns, analyzing performance, and optimizing ad spend. Familiarity with these tools will be advantageous in executing effective strategies at SoundCloud.

Tailoring advertising solutions requires a deep understanding of each client's goals and target audience. I would conduct discussions to gather their needs, analyze market trends, and propose custom solutions, ensuring we align our efforts for the best results.

My negotiation process focuses on understanding the priorities of both parties. I aim to establish a win-win scenario through transparent communication, where I clearly articulate the value offered by our advertising solutions while also considering the client's budgetary constraints.

Metrics such as return on investment (ROI), click-through rates (CTR), and audience engagement levels are crucial for evaluating campaign success. I always ensure that specific KPIs are established, allowing us to track performance accurately.

To ensure alignment, I prioritize open communication with both internal teams and clients. I ensure that our proposed advertising solutions not only meet client objectives but also resonate with SoundCloud's overall business strategy for coherent success.