Specialist, Digital Marketing

What you'll do:

• Creation and execution of artists’ messaging calendars on socials, website, and email newsletters.
• Identify and execute marketing opportunities with new technologies and partners.
• Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships.
• Assist in the creation of content strategies, editorial calendars, and publishing schedules.
• Digital assets maintenance (link maintenance, video descriptions, tags, etc.).
• Identify and research high impact content types to drive maximum reach and engagement for artist sites.
• Collaborate with management and digital marketing managers and Product managers to coordinate band-originated site content.
• Maintain band “voice” in all outgoing communications.
• Develop and execute plans to highlight and stimulate user-generated content.
• Manage ongoing quality assurance of artists’ online presences.
• Research, gather, plan and post compelling content that supports the voice, tone, and style of our artists.
• Capture and distribute content in real time (shows, events etc.).
• Digital assets maintenance (link maintenance, video descriptions, tags, etc.).

Who you are:

• 1.5 - 2 years digital content management experience including social media messaging and email marketing.
• Superb written and oral communication skills.
• Personable and actively emerged in music culture and its consumption across multiple channels.
• Thorough understanding of the international music marketplace.
• Thorough understanding of current digital music distribution partners and industry best practices.
• Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and can be flexible in adapting to re-prioritized tasks.
• A team player that is not afraid to roll up his/her sleeves to help the team.
• Basic HTML skills.
• Solid experience with photo and video editing tools.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$60,000—$60,000 USD