Senior Director Global SMB Sales - (B2B SaaS - Remote)

The Senior Director of Global SMB Sales at Sprinto is responsible for developing and implementing sales strategies to meet SMB revenue targets, managing and leading a high-performing sales team, overseeing pipeline generation, conducting market analysis, and collaborating with various cross-functional teams to enhance customer acquisition and retention.

Candidates for the Senior Director Global SMB Sales position at Sprinto should possess 12 to 18 years of B2B SaaS sales experience, with a strong focus on SMB sales leadership for at least 5 years. Familiarity with CRM tools like HubSpot, expertise in sales analytics, and strong communication skills are also critical to success in this role.

In the role of Senior Director Global SMB Sales at Sprinto, this individual will lead and nurture a team of SMB Account Executives and Managers, motivating them to achieve individual and collective sales goals while fostering a high-performance culture across the team.

To be successful in the Senior Director Global SMB Sales role at Sprinto, candidates should have a comprehensive understanding of sales processes specific to the B2B SaaS market, proven abilities in scaling SMB sales operations, and a background in driving significant revenue growth. Educational qualifications such as a bachelor’s degree in Engineering and an MBA are also preferred.

The Senior Director Global SMB Sales at Sprinto reports directly to the VP of Sales and oversees a dedicated team of SMB Account Executives and Managers in the AMER region, ensuring alignment with broader sales objectives.

When answering this question, highlight specific strategies you would tailor for the SMB market, like focusing on personalized outreach, using data analytics to identify customer needs, and aligning with marketing efforts to enhance lead generation.

Discuss using KPIs such as revenue growth, customer acquisition rates, and retention metrics. Emphasize the importance of periodic reviews and feedback loops to ensure the team is on track to meet their goals.

When responding, talk about tools you've used for communication and collaboration, the importance of maintaining team morale, and how you keep your remote employees engaged and accountable.

Explain how you utilize market analysis to identify trends, understand competitors, and shape effective sales strategies. Provide examples of how this informs your decision-making process.

Illustrate your experience working closely with other departments, emphasizing how teamwork strengthens sales strategies, improves customer experience, and drives overall organizational success.

Share a specific example where you faced a challenging situation and discuss the strategies you employed to address and resolve the issue. Highlight the results you achieved.

Discuss your experience with CRM tools like HubSpot and any sales analytics platforms you’ve used. Explain how they contribute to improving efficiency and tracking performance.

Indicate your understanding of the importance of customer feedback in refining products and services. Discuss how you would gather and analyze this data to influence your sales strategies.

Share techniques you have employed to keep your team motivated, such as regular recognition of achievements, fostering open communication, and encouraging a culture of learning and development.

Showcase your awareness of emerging trends in the SMB sector, which may include technology advancements, shifts in customer behavior, and any regulatory changes, and discuss how you would leverage these trends for growth.