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Marketing Operations Manager (US or Canada)

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.


We are looking for a Marketing Operations Manager to join our Growth Marketing team. This role will report into the Director, Marketing Operations & Analytics and will support the broader marketing and sales teams as an expert in the day-to-day software, data and processes that drive commercial success.

 

The ideal candidate will have a foundation in marketing or sales and a strong experience working within marketing/sales/revenue operations with experience administering tools like Hubspot, Marketo, or Salesforce. You will work closely with both the sales and marketing teams to develop and optimize systems that enhance efficiency, scalability, and performance. You should be a logical, data-driven thinker who thrives in an environment that requires both analytical skills and creative problem-solving.


StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply. 


What you'll be doing:
  • Marketing Automation & CRM Management: Administer, optimize, and troubleshoot marketing automation tools (e.g., HubSpot, Marketo, Salesforce), becoming a subject matter expert on how data flows through our marketing technology.
  • Email Marketing Support: Lead the creation and optimization of email marketing capabilities, ensuring the email marketing team is able to effectively scale, segment, and personalize.
  • Data Analysis: Analyze large sets of marketing data to uncover trends, identify opportunities, and provide actionable insights to inform decision-making and drive improvements.
  • System Implementation: Evaluate, select, and implement new marketing technologies and tools to enhance team performance, streamline processes, and support business growth.
  • Cross-Functional Collaboration: Work closely with sales and marketing teams to build and manage automated workflows, campaigns, and processes that improve lead management and conversion rates.
  • Process Optimization: Continuously review and refine marketing processes, ensuring efficiency and scalability as the company grows.
  • Reporting: Create and maintain dashboards and regular reports to track key performance indicators (KPIs) and other key metrics related to marketing operations.


What you’ll bring to the table:
  • 3+ years of experience in marketing operations, with expertise in marketing automation platforms (HubSpot, Marketo, Salesforce, or similar).
  • Demonstrable experience thinking through an ecosystem of marketing tools with personal experience leading the evaluation and implementation of new software.
  • Experience managing data syncs across integrated tools (e.g. MAP & CRM)
  • Detail oriented to a fault, with the confidence to audit complex processes and find gaps, or potential optimizations.
  • Strong communication skills and ability to train sales and marketing teams on process and appropriate use of technology.
  • Familiarity with data enrichment and data hygiene best practices; experience with data enrichment & orchestration platforms is a big plus.
  • Familiarity with event and webinar marketing and the operational processes needed to support them.


StackAdapters Enjoy
  • Highly competitive salary + commission structure
  • RRSP/401K matching
  • 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
  • Access to a comprehensive mental health care platform
  • Health benefits from day one of employment
  • Work from home reimbursements
  • Optional global WeWork membership for those who want a change from their home office
  • Robust training and onboarding program
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • Access to StackAdapt programmatic courses and certifications to support continuous learning
  • An awesome parental leave policy
  • A friendly, welcoming, and supportive culture
  • Our social and team events!


StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.


About StackAdapt


We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:



Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising


#LI-Remote

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CEO of StackAdapt
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Vitaly Pecherskiy
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Average salary estimate

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What You Should Know About Marketing Operations Manager (US or Canada), StackAdapt

Join StackAdapt, a leading self-serve advertising platform, as our Marketing Operations Manager. We're not just about ads; we thrive on innovation, creativity, and driving exceptional campaign performance for our clients. This remote-friendly role is perfect for candidates across North America who are eager to make an impact. In this pivotal position, you’ll collaborate closely with our Growth Marketing team and report directly to the Director of Marketing Operations & Analytics. Your days will be filled with optimizing marketing automation tools like HubSpot, Marketo, or Salesforce, ensuring our email marketing capabilities are top-notch, and diving into data analysis to uncover trends. Your analytical mindset and problem-solving skills will shine as you develop streamlined processes that enhance team efficiency and drive commercial success. We’re looking for someone with a foundation in marketing or sales, alongside at least 3 years of experience in marketing operations. You’ll play a key role in selecting and implementing new marketing technologies, maintaining our vital data hygiene standards, and helping our teams effectively manage leads throughout the conversion process. At StackAdapt, you’ll enjoy a competitive salary, generous vacation time, mental health support, and a vibrant culture that applauds diversity and inclusion. We can’t wait to welcome you into our innovative environment, where you can truly contribute to making a significant mark in the advertising world!

Frequently Asked Questions (FAQs) for Marketing Operations Manager (US or Canada) Role at StackAdapt
What are the main responsibilities of a Marketing Operations Manager at StackAdapt?

As a Marketing Operations Manager at StackAdapt, your core responsibilities involve administering and optimizing marketing automation tools like HubSpot, Marketo, and Salesforce. You will lead email marketing initiatives, analyze large sets of data for actionable insights, and enhance cross-functional collaborations between marketing and sales teams. Your role will also include the continuous optimization of processes and reporting on key performance metrics to drive improvements.

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What qualifications are required for the Marketing Operations Manager position at StackAdapt?

Candidates for the Marketing Operations Manager position at StackAdapt should have at least 3 years of experience in marketing operations, with expertise in tools such as HubSpot, Marketo, or Salesforce. A solid understanding of managing data across integrated systems is crucial, along with strong communication skills to train teams on technology usage. Attention to detail and a problem-solving mindset are essential in this dynamic role.

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How does StackAdapt support personal development for the Marketing Operations Manager?

StackAdapt is committed to supporting personal development for the Marketing Operations Manager through access to comprehensive training and onboarding programs. You'll have opportunities to attend conferences and courses, and you can also participate in our programmatic courses and certifications to enhance your skills continuously. We value lifelong learning and encourage professional growth.

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What type of work environment can a Marketing Operations Manager expect at StackAdapt?

The work environment for a Marketing Operations Manager at StackAdapt is remote-first, accommodating candidates from all over North America. We foster a friendly, welcoming culture that celebrates diversity and inclusivity. Team members can expect a collaborative atmosphere filled with social events and opportunities for team bonding, ensuring a supportive workplace where everyone feels valued.

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What benefits does StackAdapt offer to its employees, specifically for the Marketing Operations Manager role?

StackAdapt offers a highly competitive salary and commission structure, along with an excellent benefits package that includes health coverage from day one, a generous vacation policy, mental health resources, and work-from-home reimbursements. Employees also have the option of a global WeWork membership for those who enjoy changing their work setting, alongside fulfilling team events and a strong parental leave policy.

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Common Interview Questions for Marketing Operations Manager (US or Canada)
Can you explain your experience with marketing automation tools in a Marketing Operations Manager role?

In your response, highlight specific tools you've used, such as HubSpot or Marketo. Discuss how you administered these platforms, any challenges you faced, and how you optimized workflows to improve campaign performance or lead management. This shows your technical expertise and problem-solving capabilities.

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How do you approach data analysis and reporting in your work?

Detail your methods for analyzing marketing data, including specific metrics you track and tools you use for reporting. Explain how you turn data insights into actionable strategies that lead to tangible improvements in marketing performance.

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Describe a successful automated marketing campaign you've managed.

Share a specific example of a campaign where you utilized automation tools effectively. Discuss the objectives, your execution strategy, and the results achieved. Be prepared to explain any metrics that showcase the campaign's success.

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What strategies do you use for process optimization in marketing operations?

Discuss your approach to reviewing and refining marketing processes. Examples of tools or methodologies you've applied, such as lean or agile techniques, can illustrate your ability to enhance efficiency and scalability.

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How do you ensure effective communication between sales and marketing teams?

Explain how you facilitate collaboration, perhaps by sharing tools you used to manage workflows or how you host regular meetings. Emphasize the importance of aligning goals and sharing data to drive a unified approach.

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What experience do you have with managing CRM systems in your previous roles?

Share your hands-on experience with CRM platforms. Talk about how you've integrated them with marketing automation and managed data hygiene practices to ensure accuracy and efficiency in lead tracking.

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Can you give an example of a challenge you faced in your previous marketing operations role and how you resolved it?

Reflect on a specific challenge, the steps you took to address it, and the outcome. This can demonstrate your analytical thinking, problem-solving skills, and ability to remain calm under pressure.

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What role does creativity play in marketing operations, and how have you applied it?

Discuss how creativity is essential for innovative problem-solving and designing effective campaigns. Provide examples of how your creative thinking led to successful outcomes in past projects.

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What tools do you recommend for email marketing optimization and why?

Name specific email marketing tools you have experience with, such as Mailchimp or SendGrid, and explain their advantages based on functionalities that enhance segmentation, personalization, and campaign tracking.

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How do you keep up with the latest trends in marketing technology?

Share methods you use to stay informed, such as subscribing to industry blogs, attending webinars, or participating in online forums. This demonstrates your commitment to professional growth and staying relevant in the rapidly evolving marketing landscape.

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StackAdapt is a self-serve advertising platform offering multi-channel solutions like native, display, video, connected TV, and audio ads, combining advanced machine learning with an exceptional user experience.

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Full-time, remote
DATE POSTED
March 28, 2025

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