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Marketing/Sales Specialist

We’re seeking a highly competent, results-driven Growth Marketing & Collections Specialist who brings a unique blend of digital marketing expertise, HubSpot CRM proficiency, and a foundational understanding of U.S. debt collections. The ideal candidate will be skilled at managing inbound and outbound marketing campaigns, optimizing SEO strategies, and driving qualified leads through well-built sales funnels—all while maintaining CRM hygiene and compliance awareness.

Key Responsibilities

Digital Marketing & SEO

  • Develop and execute SEO-driven strategies to boost organic traffic and lead generation.
  • Optimize website, blog posts, and landing pages for search engine visibility and conversion.
  • Manage and refine ad campaigns (Google Ads, FB, LinkedIn, other social media), including retargeting initiatives.
  • Collaborate on content planning and digital assets that support lead generation goals.

Inbound & Outbound Sales Support

  • Respond to inbound inquiries through HubSpot and guide prospects through the buyer’s journey.
  • Improve and maintain email automation, form logic, lead scoring, and nurturing workflows.
  • Identify conversion bottlenecks and implement A/B testing strategies to improve results.
  • Coordinate follow-up communication (email, SMS, phone) to drive engagement and close rates.

HubSpot CRM & Pipeline Management

  • Build, maintain, and continuously improve marketing and sales pipelines within HubSpot.
  • Ensure accurate contact segmentation, deal tracking, and reporting processes.
  • Create insightful dashboards and reports that measure campaign and sales effectiveness.
  • Support data hygiene practices and enforce consistent usage of CRM fields and properties.
  • 2+ years of experience in digital marketing with a focus on SEO and inbound methodology. ( Hubspot Marketing must have) Collections. 2-3 exp. Remote 8 – 6 am CST.
  • Proficiency with HubSpot Marketing and Sales Hubs is a must (certifications are a strong plus).
  • Understanding of the U.S. collections, finance and communications industries (FDCPA, CFPB, FCC, etc…). (Plus)
  • Excellent verbal and written English communication skills.
  • Experience with outbound sales tactics or support in a digital or financial services setting.
  • Strong analytical mindset and comfort working with KPIs and performance metrics.
  • Ability to work both independently and collaboratively in a remote, fast-paced environment.

Core Competencies

  • Self-motivated, goal-oriented, and detail-driven.
  • Empathetic, persuasive, and tactful communicator.
  • Confident with communication tools including email, phone, chat, and SMS.

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing/Sales Specialist, Staff4Me

We’re excited to announce that we’re on the hunt for a passionate and results-driven Marketing/Sales Specialist to join our innovative team! This role is with a dynamic company that thrives on pushing boundaries in digital marketing, and we're particularly interested in candidates who excel in HubSpot CRM and have a solid understanding of U.S. debt collections. As a Marketing/Sales Specialist, you'll take the lead in developing and executing SEO-driven strategies that enhance our online presence and significantly boost our organic traffic. You’ll manage inbound and outbound marketing campaigns while optimizing our digital funnels to attract qualified leads—sounds exciting, right? You'll also have the opportunity to collaborate closely with our content teams, ensuring that our digital assets resonate with our audience and aligns perfectly with our lead generation goals. Moreover, your analytical skills will shine as you build insightful dashboards that will inform our strategy and decision-making. Plus, navigating the HubSpot ecosystem will be at the core of your responsibilities, from enhancing email automation processes to maintaining impeccable CRM hygiene. With flexibility to work remotely from 8 AM to 6 PM CST, we're committed to fostering an environment where your ideas can flourish. If you're a self-motivated, goal-oriented individual who thrives in fast-paced settings and enjoys tackling challenges head-on, we can't wait to see what you can bring to our team!

Frequently Asked Questions (FAQs) for Marketing/Sales Specialist Role at Staff4Me
What are the key responsibilities of the Marketing/Sales Specialist at our company?

As a Marketing/Sales Specialist, you will be responsible for developing and executing SEO-driven strategies to boost organic traffic, managing digital marketing campaigns across platforms like Google Ads and social media, and ensuring effective use of HubSpot CRM for lead management. Your role will also involve optimizing sales funnels, improving email automation, and creating insightful reports to measure the effectiveness of marketing efforts.

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What qualifications are needed for the Marketing/Sales Specialist position?

The ideal candidate for the Marketing/Sales Specialist role should possess at least 2 years of experience in digital marketing with a focus on SEO and inbound marketing. Familiarity with HubSpot Marketing and Sales Hubs is critical, and certifications in these areas are a plus. Additionally, understanding U.S. debt collections, finance, and communication laws will greatly benefit your role.

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How does the Marketing/Sales Specialist contribute to lead generation?

In the Marketing/Sales Specialist position, you will play a crucial role in lead generation by managing inbound inquiries, optimizing campaigns to drive traffic, and utilizing HubSpot tools for efficient lead scoring and nurturing. Your strategic approach to improving conversion rates and implementing A/B testing will enhance the overall effectiveness of our marketing initiatives.

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What skills are essential for success as a Marketing/Sales Specialist?

To excel as a Marketing/Sales Specialist, strong analytical skills are essential for assessing campaign performance and making data-driven decisions. Additionally, excellent verbal and written communication abilities will help you effectively articulate value propositions and engage with customers. Being self-motivated and detail-oriented also goes a long way in achieving success in this role.

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Is experience with collections necessary for the Marketing/Sales Specialist job?

While not strictly required, having experience or a foundational understanding of U.S. debt collections will be beneficial for the Marketing/Sales Specialist role. Knowledge of regulations such as FDCPA and CFPB can enhance your effectiveness in conveying compliance-determined marketing messages.

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Common Interview Questions for Marketing/Sales Specialist
Can you describe your experience with HubSpot and how you’ve utilized it in past roles?

When answering this question, be specific about the features of HubSpot you’ve used, whether it's managing workflows, optimizing lead funnels, or creating reports. Provide examples of how you leveraged HubSpot to drive results in past positions, emphasizing your familiarity with the Marketing and Sales Hubs.

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What strategies do you employ to optimize SEO for digital marketing campaigns?

Highlight your approach to SEO, addressing on-page and off-page tactics. Discuss keyword research, content creation, backlink strategies, and technical SEO optimizations. Provide specific examples of successful campaigns where you implemented these strategies.

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How do you handle inbound inquiries and guide prospects through the buyer's journey?

Explain your process for responding to inquiries promptly and personally. Discuss your use of CRM systems for tracking interactions and how you tailor communications based on where the leads are in their buying journey, ensuring you provide the right message at the right time.

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What do you consider the most important metrics for assessing the success of a marketing campaign?

Focus on metrics such as conversion rates, customer acquisition cost, ROI, and engagement rates. Explain how analyzing these metrics informs your strategy and how you adapt campaigns based on their performance.

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Can you discuss a time when you improved a marketing process? What steps did you take?

Use the STAR method (Situation, Task, Action, Result) to describe a specific example. Focus on your roles in identifying inefficiencies, proposing solutions, implementing changes, and the positive impact it had on campaign effectiveness or efficiency.

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How do you ensure compliance with regulations in your marketing campaigns?

Talk about your awareness of relevant regulations and how you integrate compliance into your marketing processes, including content review and ethical lead generation practices. Mention any past experiences where you successfully navigated compliance challenges.

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What role does A/B testing play in your marketing strategy?

Discuss your experience with A/B testing, emphasizing its importance in determining the most effective strategies. Share examples of tests you’ve run, what you tested, and how you used the results to optimize your campaigns.

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How do you balance creativity with analytics in your marketing efforts?

Illustrate your ability to merge creative thinking with data analysis. Share instances where you developed innovative marketing ideas backed by analysis and metrics, demonstrating how both aspects are critical in driving successful campaigns.

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What tools do you use for marketing automation, and how do they contribute to your work?

List the marketing automation tools you are experienced with, focusing on their functionalities. Explain how these tools enhance your efficiency, track performance, and facilitate better engagement with leads.

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What strategies would you implement to boost lead generation for our company?

Offer strategic ideas tailored to the company’s objectives. Discuss synergizing SEO techniques, leveraging social media platforms for targeted campaigns, and improving conversion processes on landing pages. Show your understanding of the company’s current position and how you can elevate it.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 10, 2025

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