Sr. Product Manager, Subscription

As a Senior Product Manager at Strava, your primary responsibilities include leading the strategic direction of our subscription services, collaborating with cross-functional teams to develop new features, conducting detailed data analysis, and prioritizing product features. You'll also monitor key performance metrics to ensure continuous improvement of subscription offerings.

To qualify for the Senior Product Manager position at Strava, candidates should possess a proven track record in product management, particularly in leading subscription services. Strong analytical and communication skills are essential, along with a sophisticated understanding of data's role in decision-making and the ability to translate complex problems into actionable insights.

Strava fosters a vibrant work culture that emphasizes inclusivity and teamwork. The atmosphere encourages collaboration among various teams, creativity, and the sharing of insights to achieve common goals. Strava is also dedicated to hiring diverse teammates from various backgrounds, ensuring that all voices are heard in product development.

The work environment for the Senior Product Manager role at Strava is dynamic and flexible, with a hybrid model allowing for both remote work and on-site collaboration. You can expect to spend around three days a week at our San Francisco office, engaging closely with your team and contributing to a collaborative workspace.

Strava is committed to the personal and professional growth of its employees. The company offers opportunities for continuous learning and career advancement, embraces a people-first approach, and values feedback. Strava also invests in creating a positive and supportive environment that allows everyone to thrive.

In prioritizing product features as a Senior Product Manager, I would gather input from stakeholders, analyze user data, and align features with the overall business objectives while considering user needs and technical feasibility. Creating a weighted scoring system can help evaluate which features will deliver the most value.

Certainly! In my previous role, I led a subscription product that increased user engagement by 40% within six months. I analyzed user feedback, streamlined the onboarding process, and introduced new features based on the needs of our subscribers, ensuring they felt the value of their investment.

I use a combination of quantitative and qualitative methods to analyze user data. Tools like Google Analytics for tracking user behavior, along with user surveys and interviews to gather qualitative insights, help me derive actionable insights that inform my product decisions.

To ensure alignment with cross-functional teams, I prioritize clear communication, set shared goals, and hold regular check-ins to discuss progress and challenges. Encouraging feedback and open dialogue allows all team members to remain aligned and engaged with the project's objectives.

I foster innovation within my team by creating a safe space for brainstorming, encouraging idea-sharing without judgment, and allowing time for experimentation. Additionally, I promote professional development opportunities that inspire creativity and keep the team informed about industry trends.

I believe in valuing all feedback while considering the broader product vision. I analyze the feedback contextually and potentially use it as an opportunity to adapt the product strategy. It's essential to maintain open communication with users and explain how their insights fit into our overall goals.

Data plays a pivotal role in my decision-making process. I rely on user analytics to identify patterns, validate assumptions, and guide product development. Understanding user behavior through data allows me to make informed decisions that enhance the overall user experience.

One challenge I faced was low user adoption of a new feature. I conducted user interviews to understand pain points, revised the feature based on feedback, and improved the communication strategy around it. These changes led to a 25% increase in adoption within a few weeks.

To measure the success of a product feature launch, I establish key performance indicators (KPIs) beforehand, such as user engagement rates, conversion metrics, and customer satisfaction. Post-launch analysis allows me to assess if we've met our goals and where we can make improvements.

Competition analysis is critical in product management. It helps identify market gaps, understand industry standards, and define unique selling propositions. By regularly assessing competitor offerings, I can ensure our products remain competitive and relevant in the market.