Partnerships Marketing Manager - APAC (Remote)

The Partnerships Marketing Manager at Sui Foundation is responsible for managing a portfolio of partners, developing a deep understanding of Sui's value propositions, and acting as the primary marketing contact for partner inquiries. They focus on enhancing partners' marketing capabilities, overseeing project execution, and maintaining overall partner engagement. This role requires strategic planning and clear communication, ensuring alignment with the Foundation's goals.

To qualify for the Partnerships Marketing Manager position at Sui Foundation, candidates should ideally have five years of experience in marketing, particularly within partner ecosystems. They should possess genuine interest in blockchain technology and experience in relationship management, particularly in industries like gaming or entertainment. Strong project management skills, excellent communication abilities, and basic negotiation skills are critical for success in this role.

The Partnerships Marketing Manager significantly contributes to the Sui Foundation’s mission by driving the successful marketing of partnerships that help onboard the next billion users to Web3. They ensure effective communication and execution of marketing campaigns that promote Sui's offerings, engage partners, and shape the narrative of the ecosystem in alignment with the Foundation’s broader vision.

The work environment for the Partnerships Marketing Manager at Sui Foundation is entirely remote, allowing for flexible working conditions. The team operates globally, fostering a collaborative atmosphere where associates can thrive in a dynamic, fast-paced entrepreneurial setting focused on innovation and creativity in Web3 technology.

Essential skills for the Partnerships Marketing Manager at Sui Foundation include effective project management, strong verbal and written communication, relationship-building prowess, and an analytical mindset. Familiarity with marketing principles and the ability to navigate partnership agreements are also important. Additionally, being resourceful, persistent, and comfortable working across different time zones is crucial for success in this role.

To develop a marketing strategy for a new partner, I would start by understanding their business objectives and target audience. Next, I’d define key performance indicators aligned with Sui’s goals, ensuring that campaigns are tailored to highlight shared values. Collaboratively, we’d brainstorm engaging campaign ideas and align on communication strategies to promote the partnership effectively.

Certainly! In my previous role, I managed multiple campaigns at once by prioritizing tasks using project management tools and clearly defining roles within the team. Regular check-ins and updates helped maintain focus and address challenges promptly. This approach ensured that all projects were executed on time and met the expected outcomes.

I believe in the importance of open communication and trust in building lasting partnerships. My approach includes regular engagement through meetings, providing valuable insights, and ensuring transparency in all dealings. I also focus on understanding their needs and challenges to offer tailored support that fosters collaboration and mutual growth.

To measure the success of partner marketing campaigns, I would establish key performance indicators (KPIs) at the outset, such as engagement rates, lead generation, and return on investment. Post-campaign analyses would include gathering data and feedback to identify strengths, areas for improvement, and insights that could enhance future campaigns.

With my regional expertise and understanding of local cultures, I can contribute to the APAC marketing narrative by tailoring messaging that resonates with target audiences. I’d conduct market research to identify trends and preferences, ensuring that our campaigns effectively connect with diverse communities, ultimately driving engagement and adoption of Sui's technology.

Key challenges in partner marketing within the blockchain industry include navigating the fast-paced evolution of technology, establishing credible partnerships, and addressing the varying levels of understanding among audiences. Additionally, ensuring compliance and maintaining clear communication across stakeholders can be complex, requiring effective project management and relationship skills.

In such a situation, I would first engage in an open discussion with the partner to understand their challenges. Together, we would analyze performance metrics and identify areas needing improvement. By providing dedicated support and resources, we can develop a tailored action plan, ensuring that expectations are realistic and achievable moving forward.

I prefer using comprehensive project management and analytics tools such as Asana for task tracking, alongside Google Analytics for campaign performance insights. These platforms facilitate collaboration and enhance visibility while allowing for easy monitoring of progress across various marketing activities.

I stay updated on industry trends by actively participating in webinars, attending relevant conferences, and following influential thought leaders on social media. I also engage with online communities, such as forums and blogs, to gather diverse insights that inform my marketing strategies and initiatives within the Web3 landscape.

My passion for the blockchain ecosystem stems from its transformative potential to empower individuals and organizations through decentralized technology. I am particularly excited about the opportunities for innovation and creativity that Web3 provides, and I am committed to facilitating its adoption and accessibility to build a more inclusive and equitable digital landscape.