Social Media Manager

At Summer Health, the Social Media Manager is responsible for planning and executing a monthly organic content calendar that highlights key brand priorities such as product updates and health alerts. This role also involves creating engaging video content alongside the clinical team, designing visually appealing graphics for various platforms, and managing social media channels including responding to comments and inquiries.

To apply for the Social Media Manager role at Summer Health, you should have a minimum of 3 years of experience in organic marketing or social media management, preferably in a context serving parents. Strong graphic design and video editing skills are essential, along with exceptional communication abilities and a passion for storytelling.

Summer Health is committed to the professional growth of its Social Media Manager through various means, including collaboration with a talented team, opportunities to create impactful content, and support for personal creativity in shaping brand narratives. Additionally, the role involves engagement with influencers and community building, enhancing your skill set in social media marketing.

The company culture at Summer Health is dynamic and family-oriented, focused on collaboration and creativity. As a Social Media Manager, you'll find yourself in a fast-paced environment where ideas are welcomed and innovation is encouraged. The company values are centered around supporting families, making it a fulfilling place for professionals passionate about healthcare and community engagement.

A Social Media Manager at Summer Health can expect a competitive base salary, equity compensation, non-accrual PTO, and comprehensive health benefits including dental and vision coverage. Additional perks include retirement savings through a 401(k), a budget for creating an optimal workstation, monthly book club lunches, and 12 weeks of paid parental leave after one year.

As a Social Media Manager, describe specific strategies you've implemented, focusing on campaigns that resonated with your audience. Highlight your understanding of analytics tools, how you adjusted strategies based on data, and any successful collaborations with influencers or partners that enhanced brand visibility.

Discuss your approach to negative feedback by emphasizing the importance of responding quickly and professionally. Mention specific examples where you turned a negative interaction into a positive one, showcasing your ability to uphold the brand's reputation and foster community trust.

Share a list of your preferred tools such as Canva, Figma, or project management software you’ve used to streamline content creation. Explain how these tools help you collaborate with the team and maintain organization, especially while working on multiple campaigns.

Explain your methods for staying updated on social media trends, such as following industry leaders, attending webinars, or participating in relevant online communities. Discuss how you apply this knowledge to enhance your content strategy and engage your audience.

Select a standout campaign you led, detailing the goals, target audience, and key metrics of success. Share insights into your role in the campaign’s execution, how you collaborated with your team, and what you learned from the experience.

Discuss your strategies for building relationships with influencers, including how to identify the right partners, outreach practices, and collaboration tactics. Highlight a successful collaboration that positively impacted brand engagement.

Elaborate on the key metrics you focus on, such as engagement rates, follower growth, or conversion rates, and the tools you utilize for analyses. Describe how you use these insights to inform future strategies and optimize content.

Express your philosophy on storytelling and its importance in social media. Discuss how you weave compelling narratives into your content to foster connections and communicate brand values effectively.

Share your methods for prioritizing content based on business goals, deadlines, and audience interests. Mention any project management tools you use to stay organized while ensuring timely and impactful content is released.

Articulate your motivations for applying to Summer Health, emphasizing your passion for healthcare, supporting families, and aligning with the company’s values. Mention how you see yourself making a positive impact through this role.