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Marketing & Content Lead

Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?

If yes, then this is the job you're looking for ,webook.com is Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion sales. 

Job Summary:
We are seeking a creative and results-driven Marketing & Content Lead with hands-on experience in event ticketing, entertainment, and/or tourism marketing within the UAE. This role is ideal for someone who understands the unique dynamics of promoting events, attractions, and experiences in a highly competitive and multicultural environment. In this role, you will take ownership of developing and executing impactful digital campaigns, leading content creation, and driving audience engagement across our digital channels.

This is a hands-on role ideal for someone who understands how to connect with diverse audiences while aligning marketing efforts with business goals such as ticket sales, brand visibility, and customer retention..

Key Responsibilities:

  • Lead the development and execution of end-to-end digital marketing strategies across social media, email, paid media, and messaging platforms.
  • Drive the creation of engaging, on-brand content tailored for platforms like Instagram, Facebook, LinkedIn, X/Twitter, TikTok, WhatsApp, Telegram, and VK.
  • Analyze performance metrics and audience insights to optimize campaign impact and report results to internal stakeholders.
  • Manage and grow our digital presence by building online communities and fostering brand engagement around events, experiences, and promotions.
  • Collaborate cross-functionally with design, sales, product, and operations teams to ensure consistent and effective messaging across all touchpoints.
  • Stay ahead of industry trends, platform updates, and competitive activity, particularly in the UAE entertainment and tourism sectors.
  • Support influencer partnerships, brand collaborations, and community outreach campaigns that resonate with target audiences.
  • Localize content and messaging for both international audiences in the UAE; Arabic and/or Russian fluency is a plus
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum 3–4 years of experience in digital marketing and content leadership roles, ideally within the event ticketing, entertainment, or tourism sectors.
  • Strong written and visual content creation skills in English; fluency in Russian and/or Arabic is a strong advantage
  • Strong understanding of SEO and online content strategy
  • Proficiency with digital tools and ad platforms, including Meta Ads Manager, Google Ads, Google Analytics, VK Ads, and Yandex Ads.
  • Demonstrated ability to work autonomously and lead projects from concept to execution in a fast-paced environment.
  • A passion for live events, cultural experiences, and the tourism ecosystem of the UAE.

Average salary estimate

$65000 / YEARLY (est.)
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$50000K
$80000K

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What You Should Know About Marketing & Content Lead, Supertech Group

Are you ready to fuel your passion for creativity and marketing as the Marketing & Content Lead at webook.com? If you thrive in an environment where disruption and innovation are celebrated, then we want you on our team! Based in one of the most vibrant markets in the UAE, webook.com is trusted as Saudi Arabia’s number one event ticketing and experience booking platform, with over 2 billion in sales and a commitment to bringing mega events to life. As our Marketing & Content Lead, you’ll be pivotal in crafting and executing digital campaigns that not only resonate with diverse audiences but also drive ticket sales and enhance brand visibility. With your keen focus on creating engaging content tailored for platforms like Instagram, TikTok, and Facebook, you will connect with people and create vibrant online communities around unique experiences. Your role will involve hands-on management, alongside deep analytical insights to help adapt our strategies continuously. Collaborating closely with cross-functional teams, you will ensure our messaging is cohesive, impactful, and trendy in the UAE’s buzzing entertainment landscape. An ideal candidate will possess a background in event ticketing or tourism marketing, fluency in English—and ideally Arabic or Russian—and a deep understanding of digital marketing tools. If you’re eager to make a mark and passionate about how events shape experiences, this is the position for you! Join us at webook.com and let’s change the game together!

Frequently Asked Questions (FAQs) for Marketing & Content Lead Role at Supertech Group
What qualifications do I need to apply for the Marketing & Content Lead position at webook.com?

To be considered for the Marketing & Content Lead role at webook.com, candidates should possess a Bachelor's degree in Marketing, Communications, or a related field. You’ll also need a minimum of 3-4 years of experience in digital marketing and content leadership roles, preferably within the event ticketing, entertainment, or tourism sectors. Strong skills in both written and visual content creation in English are essential, and fluency in Arabic or Russian will give your application an extra edge.

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What are the main responsibilities of the Marketing & Content Lead at webook.com?

As the Marketing & Content Lead at webook.com, your main responsibilities include developing and executing comprehensive digital marketing strategies across various platforms such as social media and email. You will create engaging content that drives audience engagement, analyze campaign performance metrics to improve future efforts, and foster brand engagement through community management. Collaboration with design and sales teams to ensure cohesive messaging will also be part of your role.

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What skills are necessary for success in the Marketing & Content Lead role at webook.com?

Success in the Marketing & Content Lead role at webook.com requires strong written and visual content creation abilities, proficiency in digital marketing tools like Meta Ads Manager and Google Ads, and a robust understanding of SEO strategies. Additionally, being able to manage projects autonomously in a fast-paced environment and having a passion for live events and culture will help you excel.

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What platforms will I be using as the Marketing & Content Lead at webook.com?

As the Marketing & Content Lead at webook.com, you will work with a variety of platforms tailored for different audiences, including Instagram, Facebook, TikTok, WhatsApp, LinkedIn, and more. Your role involves creating content and executing campaigns across these platforms to engage various customer segments effectively.

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How does webook.com support the development of its Marketing & Content Lead?

webook.com is committed to nurturing its team's growth. As the Marketing & Content Lead, you will have access to professional development opportunities, collaboration with talented individuals across various departments, and the chance to stay updated on industry trends. This supportive environment is designed to empower you to execute innovative strategies and manage impactful campaigns.

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Common Interview Questions for Marketing & Content Lead
Can you describe your experience with digital marketing strategies?

In answering this question, detail your previous roles where you developed digital marketing strategies. Highlight the goals you aimed for, the outcomes of your campaigns, and the tools you utilized to execute and measure success.

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How do you approach content creation for different digital platforms?

Explain your strategy for tailoring content to suit various platforms, focusing on audience demographics, engagement styles, and preferred content formats. Discuss any specific examples where you've successfully adapted your approach.

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What metrics do you consider most important when analyzing a marketing campaign?

Mention key performance indicators such as conversion rates, engagement metrics, and return on investment. Explain how you have utilized these metrics in past campaigns to refine strategies or uncover opportunities for improvement.

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Can you give an example of how you've managed a project from concept to execution?

Share a detailed story of a project where you led all phases, emphasizing your role, any challenges faced, and how you ensured the project’s successful outcome. Specify the impact it had on your previous organization.

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What experience do you have in community management on social media platforms?

Discuss your experience engaging with online communities, including how you interacted with audience members, managed feedback, and utilized insights to create audience-driven content.

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How do you stay current with industry trends and updates in digital marketing?

Describe the methods you use to keep yourself informed, such as following industry influencers, subscribing to relevant newsletters, attending webinars, and utilizing analytics reports.

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What role does SEO play in your content strategy?

Articulate your understanding of SEO, how it informs your content creation, and share examples of how you’ve successfully integrated SEO practices into past projects to increase visibility.

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How do you handle tight deadlines and pressure within your role?

Provide insight into your time management and prioritization strategies. Give examples of past experiences where you navigated pressure and still delivered high-quality work.

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What techniques do you use to engage diverse audiences?

Discuss how you adapt your messaging and content to resonate with different cultural backgrounds, utilizing your language skills if relevant. Include any successful campaigns aimed at diverse demographics.

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What motivates you in the field of marketing and content creation?

Share your passion for marketing and how it drives you to create impactful campaigns. Highlight specific elements of marketing that inspire you and how they align with your career goals.

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Full-time, remote
DATE POSTED
April 17, 2025

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