On-site SEO Specialist (Incogni)

As an On-site SEO Specialist at Incogni, your key responsibilities include managing and optimizing the organic channel, analyzing search trends and competitors to identify new SEO opportunities, overseeing the SEO backlog, and collaborating with content creators to ensure all published material adheres to SEO best practices. You'll explore innovative content strategies while aligning them with user intent and data-driven insights.

To thrive as the On-site SEO Specialist at Incogni, you should have at least 2 years of hands-on SEO experience, a strong grasp of on-page SEO best practices, and proficiency with SEO tools such as Google Search Console and SEMrush. Excellent English communication skills and a proactive attitude towards taking ownership of SEO projects are also vital for success in this role.

At Incogni, we prioritize growth and learning opportunities for our On-site SEO Specialist by providing time dedicated to professional development, access to relevant conferences, online learning platforms, and books. We believe that your growth directly contributes to the success of our team and our business.

The work-life balance for an On-site SEO Specialist at Incogni is designed to be refreshing and flexible. We work on a 3+2 hybrid model, allowing for a combination of in-office and remote work. Additionally, our work-from-anywhere policy gives you the freedom to work from various locations, promoting personal comfort and productivity.

Incogni offers numerous unique benefits for its On-site SEO Specialists, including comprehensive health and wellness programs, personalized tools of choice for effective work, community-building events, and even compensation for commuting costs. We want you to feel your best both personally and professionally, making our workplace truly supportive.

In your answer, highlight specific techniques you've employed, such as optimizing meta tags, headers, and content structure. Discuss how you've applied these practices in previous roles to improve site rankings and user engagement.

Prepare to share a particular project where you applied your SEO skills to achieve measurable results. Talk about your strategies, tools used, and the impact it had on organic traffic and engagement.

Explain your approach to research, such as using competitor analysis, keyword research tools, and staying updated with industry trends. Highlight a specific instance where your analysis led to new opportunities.

Mention the tools you’ve used like Google Search Console, SEMrush, or Ahrefs. Discuss your proficiency with them and how they helped you in past SEO projects or analysis.

Discuss metrics such as organic traffic, conversion rates, bounce rates, and keyword rankings. Talk about how you've used these metrics to adjust strategies and improve results.

Share your views on working with content creators, developers, and other stakeholders. Describe how collaboration enhances the effectiveness of SEO initiatives and leads to better results.

Describe how you follow industry blogs, attend webinars, participate in forums, and engage with SEO communities. Sharing specific sources can demonstrate your commitment to continuous learning.

Walk through your process, including keyword research, content structure, metadata optimization, and using internal links. Providing a specific example can showcase your practical knowledge.

Express your thoughts on the evolving nature of search algorithms, increased competition, and the importance of adapting strategies to meet user intent. This will reflect your awareness of industry dynamics.

Convey your enthusiasm for Incogni’s mission and culture. Talk about how your skills align with the role and express your excitement about contributing to the company's growth and success in the privacy industry.