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Sales Consultant

Description

Veterans encouraged to applyAutomotive Sales experience is required!

The Sales Consultant is the driving force behind a dealership's sales success. You'll build relationships with customers, understand their needs, and present vehicles that perfectly match their lifestyle and budget. Your charisma, product knowledge, and negotiation skills will be key to closing deals and exceeding sales targets.


Responsibilities:


Customer Relationship Management:

  • Greet and qualify potential customers, establishing rapport and identifying their needs and preferences.
  • Conduct thorough needs assessments, understanding budget, desired features, and intended vehicle use.
  • Showcase vehicles, highlighting features and benefits that align with the customer's needs.
  • Answer questions about vehicle specifications, performance, and technology.
  • Offer test drives and demonstrate vehicle operation.
  • Negotiate the sale price, financing options, and trade-in value (if applicable).
  • Secure customer commitment through a purchase agreement.
  • Follow up with customers after the sale to ensure satisfaction and build long-term relationships.

Sales & Inventory Management:

  • Maintain a deep understanding of the dealership's inventory, including features, pricing, and competitive advantages.
  • Stay informed about market trends, competitor offerings, and new vehicle launches.
  • Develop and implement sales strategies to meet individual and dealership sales targets.
  • Utilize the dealership's CRM system to track customer interactions and sales progress.

Additional Responsibilities:

  • May participate in marketing initiatives, such as attending sales events or showcasing vehicles at community gatherings.
  • Assist with preparing vehicles for sale (ensuring cleanliness, proper signage, etc.).
  • Maintain a professional appearance and demeanor throughout the workday.
  • Adhere to all dealership policies and procedures.
  • Other duties as assigned

Qualifications:

  • Demonstrates a high “HQ” (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
  • Minimum of one year of experience in automotive sales or comparable sales experience.
  • Strong communication, interpersonal, and negotiation skills.
  • A passion for the automotive industry and a genuine desire to help customers.
  • Excellent product knowledge and the ability to learn about new vehicle features quickly.
  • Self-motivated, with a drive to succeed and achieve sales targets.
  • Professional appearance and demeanor.
  • Valid driver's license with a clean driving record.
  • A positive and enthusiastic attitude.

Physical Requirements

  • Standing and Walking: Consultants often spend significant time on their feet, walking around the dealership, assisting customers, and demonstrating vehicles.
  • Sitting: There may be periods of sitting, such as during customer meetings or paperwork.
  • Reaching and Bending: Consultants may need to reach into vehicles to demonstrate features or retrieve items.
  • Lifting: Occasionally, there might be a need to lift or move documents, brochures, or other materials.

Benefits of Working at Swickard:

  • Career Path – Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
  • Ongoing training and support
  • Opportunities for continued personal and professional growth.
  • We are an Equal Opportunity Employer and value diversity and inclusion at our company.

Competitive benefits package:

  • Insurance: medical, dental, vision, life and pet insurance
  • Optional disability coverage
  • 401k plan
  • Paid Holidays
  • PTO

About Us

  • We were founded in 2014 by Jeff Swickard in Wilsonville, OR.
  • We’re a hospitality company that happens to sell cars, parts, and service.
  • We are a team. Everyone plays a role in our success.
  • Culture: We want to be our customers’ favorite place to purchase, lease, or service their vehicle and we want to be your favorite place to work!
  • Highline Brands: Swickard has positioned itself as a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
  • We are consistently ranked as one of the fastest growing dealership groups in the US by Automotive News.

Most people have a stressful experience buying or servicing their car. It shouldn’t be that way. We’re looking for people as crazy as we are about revolutionizing the car-buying experience and it starts with hospitality. Hospitality isn’t just what we do, it’s who we are. We need exceptionally talented individuals to join our mission and embark on a challenging, rewarding career. Do you have what it takes?


To all recruitment agencies: Swickard does not accept agency resumes. Do not forward resumes to our careers alias or other Swickard employees. Swickard is not responsible for any fees related to unsolicited resumes.

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Sales Consultant, Swickard Auto Group

Join Swickard as a Sales Consultant in Redwood City, California, where you will be at the forefront of our dealership's success! If you have automotive sales experience, love connecting with customers, and thrive in a fast-paced environment, this role is perfect for you. As a Sales Consultant, you'll be more than just a salesperson; you'll be a trusted advisor for our customers, helping them find vehicles that fit their lifestyle and budget. You'll engage with potential customers, conduct needs assessments, and showcase our fantastic inventory, highlighting features that matter to buyers. Your charisma and negotiating skills will be crucial in closing deals while ensuring customers feel valued and understood. You'll also utilize our CRM system to track interactions and sales, manage your inventory knowledge, and implement strategies that not only meet but exceed sales targets. Plus, with Swickard, you'll have access to incredible benefits and a supportive culture that values your growth and well-being. If you're driven, enthusiastic, and ready to transform the car-buying experience through exceptional hospitality, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Sales Consultant Role at Swickard Auto Group
What are the key responsibilities of a Sales Consultant at Swickard?

As a Sales Consultant at Swickard, your key responsibilities include greeting and qualifying potential customers, conducting thorough needs assessments, showcasing vehicles, negotiating sale prices, and following up with customers post-sale. You'll also maintain a deep understanding of our dealership’s inventory and implement effective sales strategies to achieve targets.

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What qualifications do I need to become a Sales Consultant at Swickard?

To qualify for the Sales Consultant position at Swickard, you should have a minimum of one year of experience in automotive sales or comparable sales experience. Strong communication and negotiation skills, a passion for the automotive industry, and a self-motivated attitude are essential. Additionally, you must possess a valid driver's license with a clean driving record.

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How does Swickard support the growth of its Sales Consultants?

Swickard is committed to the personal and professional growth of its team members. As a Sales Consultant, you will benefit from ongoing training and support, a clear career path with opportunities for advancement, and participation in marketing initiatives, all designed to enhance your skills and career trajectory.

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What type of work environment can I expect as a Sales Consultant at Swickard?

At Swickard, you'll enjoy a vibrant and collaborative work environment that emphasizes hospitality and customer satisfaction. Our team works together to deliver exceptional service, and you'll be encouraged to contribute to creating a positive experience for both customers and colleagues alike.

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What benefits does Swickard offer for Sales Consultants?

Swickard offers a competitive benefits package for Sales Consultants, including medical, dental, vision, and life insurance, optional disability coverage, a 401k plan, paid holidays, and PTO. We value our team and ensure that their well-being is prioritized.

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Common Interview Questions for Sales Consultant
What motivates you as a Sales Consultant?

When answering this question, focus on what drives you in sales. You can mention your passion for helping customers make informed decisions, achieving sales targets, or continuously improving your product knowledge. Be genuine and connect your motivations to how they align with Swickard's mission.

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Can you describe a time you overcame an objection from a customer?

Use a specific example from your previous sales experience to illustrate your process for handling objections. Emphasize your active listening skills, empathy, and how you provided information that reassured the customer.

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How do you stay informed about automotive trends and new products?

Discuss the resources you utilize, such as industry publications, webinars, or networking with fellow professionals. Highlight your commitment to staying updated and how this knowledge helps you make informed recommendations to customers.

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What strategies do you use to build long-term relationships with customers?

Talk about the importance of follow-ups, understanding customer needs, and providing great after-sales service. Share how personalized communication and genuine care can help you cultivate lasting relationships.

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How would you handle a dissatisfied customer?

Emphasize the importance of listening to the customer's concerns, empathizing with their situation, and working towards a solution that aligns with their needs. Demonstrate your commitment to customer satisfaction.

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Describe your negotiation process when closing a sale.

Outline your approach to negotiations, such as identifying the customer's budget and needs, remaining flexible, and seeking win-win solutions. Share an example of a successful negotiation you've conducted.

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How do you prioritize your tasks during a busy sales day?

Share your time management techniques, such as creating a daily plan, using CRM tools to track leads, and ensuring you dedicate time to high-potential customers or leads. Highlight your ability to adapt as needed.

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What qualities do you think are essential for a successful Sales Consultant?

Mention characteristics such as strong communication skills, active listening, empathy, product knowledge, and resilience. Relate your personal qualities back to those that are valued at Swickard.

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How would you describe your sales style?

Be honest about your sales approach, whether it's consultative, relationship-oriented, or results-driven. Tie it back to how your style aligns with promoting a positive customer experience, as emphasized at Swickard.

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Why do you want to work for Swickard as a Sales Consultant?

Express your admiration for Swickard’s commitment to hospitality and customer service, the opportunity for growth, and your passion for the automotive industry. Show how these elements resonate with your career goals.

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Swickard Auto Group was founded to transform the stressful car-buying experience into one rooted in hospitality. From our start, we’ve grown into one of the West Coast’s largest privately owned auto groups, with over 55 dealerships across six stat...

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DATE POSTED
April 18, 2025

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