Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Senior Integrated Campaigns Manager image - Rise Careers
Job details

Senior Integrated Campaigns Manager

The BasicsThe Senior Integrated Campaigns Manager is responsible for launching campaigns that build brand awareness and generate demand for Tanium. This individual will plan and execute on campaigns in meaningful, innovative ways while delivering against aggressive growth targets for pipeline and revenue.The Senior Integrated Campaigns Manager will partner closely with marketing leadership and product marketing, as well as digital, field and partner marketing teams, to conceptualize and plan integrated programs, align cross-functional teams, and execute industry leading campaigns. He/she will develop strategic integrated full funnel campaigns across a variety of channels including third party sponsorships, paid advertisements, webinars, nurtures, direct mail, and outbound sales campaigns.This is a hybrid position, which will require in person attendance several days each week in one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.What You’ll Do• Drive the strategy and execution of multi-channel global and regional Demand Gen campaigns• Works with cross-functional teams, including the product marketing, content team, digital team, field and partner marketing teams, to ensure integrated campaign planning and execution• Define and develop an integrated marketing plan, including areas of investment, project timelines, and marketing mix recommendations• Oversee distribution of campaign messaging maps/guidelines, style guides, and other campaign assets• Build strong relationships with relevant external agencies and internal team members to plan and manage the delivery of centralized creative campaign assets, including advertising collateral, emails, e-books, emails, webinars, blogs, social, videos, and case studies• Collaborate with sales development representatives (SDRs) to maximize the yield of all campaigns with sales qualified leads and pipeline as the primary KPI• Collaborate with marketing operations on campaign tracking, technology optimizations, and campaign reporting• Manage a cadence of reporting, monitoring and analyzing program performance and regularly reporting to leadership on its impactWe’re Looking For Someone WithEducation• BA or BS preferably in communications, marketing, or related fieldExperience• 7+ years of marketing experience, including a minimum of 5 years of Demand Gen experience in a B2B environment• Demonstrated ability to develop and execute large-scale campaigns from concept to completion that build brand awareness, establish thought leadership, and deliver business results• Advanced knowledge of (and comfortable reporting to leadership on) revenue generation/marketing metrics including the Sales/Marketing funnel and ROI• Exceptional writing and editing skills and able to personally write engaging content as needed• Analytical and data-driven; uses data to gather insights to inform decisions• Confident, creative and dynamic individual with excellent verbal communication skills, as well as strong prioritization, organization and project management skills with a roll up your sleeves, can-do attitudeAbout TaniumTanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X.On a mission. Together.At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.What You’ll GetThe annual base salary range for this full-time position is $90,000 to $265,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.For more information on how Tanium processes your personal data, please see our Privacy Policy.#Hybrid

Average salary estimate

Estimate provided by employer
$25 / HOURLY (est.)
min
max
$25
$25

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Integrated Campaigns Manager, Tanium

Are you ready to take your marketing career to the next level? Tanium is on the lookout for a Senior Integrated Campaigns Manager to join our Bellevue, WA team! In this dynamic role, you will be at the forefront of launching innovative campaigns that not only build brand awareness but also drive demand for our cutting-edge security solutions. You'll collaborate with multiple teams, including product marketing and digital teams, to create strategic full-funnel campaigns across various channels like paid ads, webinars, and direct mail. By managing high-impact collaborations with external agencies and internal teams, your efforts will help shape compelling campaign assets that resonate with our audience. If you have a knack for driving the strategy, executing multi-channel global campaigns, and are ready to embrace a hybrid work environment, this may be the perfect fit for you. At Tanium, we value creativity and data-driven insights to inform decision-making, making this a fantastic opportunity for someone with extensive B2B marketing experience. If you’re looking to play a pivotal role in a collaborative culture while achieving aggressive growth targets, come join us at Tanium, where your contributions will help secure over 32 million endpoints globally. Together, we can revolutionize the IT landscape, and we can’t wait for you to be a part of it!

Frequently Asked Questions (FAQs) for Senior Integrated Campaigns Manager Role at Tanium
What are the responsibilities of the Senior Integrated Campaigns Manager at Tanium?

The Senior Integrated Campaigns Manager at Tanium is responsible for driving the strategy and execution of multi-channel global and regional Demand Generation campaigns. This involves collaborating with cross-functional teams, defining integrated marketing plans, overseeing distribution of campaign assets, and building strong relationships with both internal and external stakeholders to successfully manage and deliver campaign initiatives.

Join Rise to see the full answer
What qualifications are required for the Senior Integrated Campaigns Manager position at Tanium?

To be considered for the Senior Integrated Campaigns Manager role at Tanium, candidates should have a BA or BS in communications, marketing, or a related field, along with a minimum of 7 years of marketing experience, including at least 5 years focused on Demand Generation in a B2B environment. Exceptional writing skills, an analytical mindset, and a can-do attitude are also crucial for this position.

Join Rise to see the full answer
What is the work environment like for the Senior Integrated Campaigns Manager at Tanium?

Tanium offers a hybrid work environment for the Senior Integrated Campaigns Manager, requiring in-person attendance several days each week at one of their locations, including Bellevue, WA. The company emphasizes collaboration and teamwork, creating an inclusive atmosphere where diverse perspectives are valued.

Join Rise to see the full answer
How does the Senior Integrated Campaigns Manager contribute to revenue generation at Tanium?

The Senior Integrated Campaigns Manager plays a critical role in revenue generation by collaborating with sales development representatives to maximize campaign performance. By focusing on generating sales-qualified leads and tracking campaign metrics, this position directly impacts the company’s pipeline and revenue goals.

Join Rise to see the full answer
What benefits does Tanium offer to the Senior Integrated Campaigns Manager?

Tanium provides a competitive salary ranging from $90,000 to $265,000 for the Senior Integrated Campaigns Manager, along with equity awards and a comprehensive benefits package. This package includes medical, dental, and vision coverage, 401(k) plans, life insurance, and additional well-being benefits to support a healthy work-life balance.

Join Rise to see the full answer
Common Interview Questions for Senior Integrated Campaigns Manager
How do you approach planning an integrated marketing campaign as a Senior Integrated Campaigns Manager?

When planning an integrated marketing campaign, I start by aligning objectives with business goals and understanding the target audience. I then collaborate with various teams to develop a cohesive plan that encompasses different channels and ensure timely execution while monitoring performance metrics.

Join Rise to see the full answer
Can you provide an example of a successful demand generation campaign you've executed?

Certainly! One of my most successful campaigns was a multi-channel demand generation initiative that involved webinars, email marketing, and paid advertising. By integrating these channels and utilizing A/B testing, we achieved a 30% increase in sales-qualified leads and significantly boosted engagement metrics.

Join Rise to see the full answer
What metrics do you consider most important when evaluating campaign performance?

I focus on key metrics such as conversion rates, ROI, lead generation, and engagement. These metrics give insights into how the campaign is performing and areas where adjustments may be necessary to optimize results.

Join Rise to see the full answer
How do you manage collaboration between different teams during a campaign?

I prioritize clear communication and establish regular check-ins with all teams involved. By defining roles and responsibilities upfront and utilizing project management tools, I ensure everyone is on the same page and can contribute to the campaign's success.

Join Rise to see the full answer
What strategies do you use to ensure a consistent brand message across all channels?

To maintain a consistent brand message, I develop comprehensive campaign guidelines that detail messaging maps and style guides. Ensuring all teams understand and adhere to these guidelines promotes coherence across all marketing channels.

Join Rise to see the full answer
How do you leverage data to inform your marketing strategies?

I utilize data analytics tools to track performance and gather actionable insights. By analyzing customer behavior and campaign performance, I can adjust strategies and improve targeting for future campaigns.

Join Rise to see the full answer
Describe a time when a campaign did not meet expectations. What did you learn?

One campaign didn’t generate the anticipated results, prompting a thorough analysis of the metrics. This taught me the importance of reviewing each campaign’s audience targeting and messaging and reinforced my belief in iterative learning and flexibility in marketing strategies.

Join Rise to see the full answer
What role does content play in your demand generation campaigns?

Content plays a pivotal role by providing valuable information that resonates with our audience. I focus on creating engaging, informative content that not only drives traffic but also builds trust and establishes thought leadership.

Join Rise to see the full answer
How do you stay updated with the latest marketing trends and technologies?

I regularly attend industry conferences, webinars, and networking events. Additionally, I subscribe to leading marketing publications and engage in online communities to share knowledge and learn from peers in the field.

Join Rise to see the full answer
What are your strategies for maximizing lead generation from campaigns?

To maximize lead generation, I employ tactics such as personalized messaging, effective CTAs, and retargeting ads to re-engage audiences. Additionally, integrating offers like gated content can be an effective way to nurture leads and convert them into qualified prospects.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Tanium Remote Bellevue, WA (Hybrid)
Posted 8 days ago

Join Tanium as a Senior Brand Strategist, shaping the narrative of an industry-leading technology company.

Photo of the Rise User

Lead enterprise sales as a Director of Strategic Accounts at Tanium, engaging with top-tier clients to deliver cutting-edge technology solutions.

MIRA- Search Remote No location specified
Posted 8 days ago

Take the lead as a Senior PPC Manager for a dynamic marketing agency based in Dubai, specializing in B2B lead generation.

Photo of the Rise User

Biogen seeks a results-driven Associate Director of Marketing to execute innovative digital and social media strategies for Friedreich Ataxia.

Sony Music Global Job Board Hybrid United States, New York, New York
Posted 11 days ago

Sony Music Entertainment is on the lookout for a strategic and creative Director of Marketing for Ultra Records to elevate artist engagement through innovative marketing campaigns.

Photo of the Rise User
Posted 7 days ago

Join Born Social as a Senior Social Media Manager and elevate brand visibility through innovative social strategies and leadership.

Photo of the Rise User
Posted 2 days ago
Medical Insurance
Dental Insurance
Vision Insurance
Life insurance
Disability Insurance
Flexible Spending Account (FSA)
Learning & Development
401K Matching
Paid Sick Days
Paid Time-Off
Unlimited Vacation
Social Gatherings
WFH Reimbursements
Maternity Leave
Paternity Leave
Flex-Friendly
Some Meals Provided

Join GlossGenius as a Content Marketing Manager and leverage your expertise to build a significant impact in the beauty and wellness industry.

Photo of the Rise User
Equinox Hybrid New York, New York, United States
Posted 11 days ago

Become a pivotal player at SoulCycle as a Marketing Manager focused on driving growth and engagement through innovative campaigns.

Join OLI as an AI-First Demand Generation Leader and spearhead innovative marketing strategies that integrate AI in the demand generation process.

Photo of the Rise User
Posted 6 days ago

We're looking for a strategic and creative Product Marketing Manager to drive product adoption at Suno, a music innovation company.

To be the platform that delivers manageability and security at scale for all connected devices.

111 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 16, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY
Photo of the Rise User
Someone from OH, Akron just viewed Customer Support Representative at ProVia
Photo of the Rise User
Someone from OH, Alliance just viewed Store Representative - Mid-Shift at Serv-U-Success
Photo of the Rise User
Someone from OH, Eastlake just viewed (REMOTE) Account Executive at Trellis
Photo of the Rise User
41 people applied to Event Coordinator at Updater
Photo of the Rise User
Someone from OH, Elyria just viewed Security Officer - Factory Patrol at Allied Universal
Photo of the Rise User
Someone from OH, Cincinnati just viewed Staff Software Test Engineer, Platform at Clari
Photo of the Rise User
Someone from OH, Perrysburg just viewed Sourcing Leader, Minerals & Cullet at Owens Corning
Photo of the Rise User
6 people applied to Social Media Manager at Onton