Client Development Manager, Enterprise

As a Client Development Manager at Tatari, your responsibilities include managing the sales cycle for Enterprise brands, from pipeline generation to closing deals, understanding the mindset of performance marketers, and delivering tailored sales presentations. You will also negotiate terms with decision-makers, work alongside teams to enhance account growth, assess and improve team processes, and communicate effectively with leadership about customer needs and opportunities.

To become a Client Development Manager at Tatari, you should have at least 4 years of experience in sales within performance advertising and 6 years in direct B2B sales focused on driving new business. You also need a fundamental knowledge of growth marketing metrics like CPA and ROAS and a strong sense of ownership and motivation.

The sales process for a Client Development Manager at Tatari involves generating leads, conducting in-depth needs analysis, delivering customized solutions, negotiating contracts, and closing deals. In this role, you’ll focus heavily on building relationships with Enterprise brands while leveraging Tatari's proprietary analytics to showcase how TV advertising can meet their business goals.

As a Client Development Manager at Tatari, you will receive robust support from a knowledgeable team comprised of experienced professionals from prominent startups and tech giants. You’ll collaborate closely with the Client Services and Media Buying teams to ensure that Enterprise client needs are met and to optimize their advertising strategies effectively.

In addition to a competitive total compensation package of $150K-$200K annually, Client Development Managers at Tatari enjoy equity compensation, comprehensive health insurance, unlimited PTO, and numerous professional development opportunities. The company also fosters team engagement through catered lunches, wellness days, and a hybrid work model.

When answering this question, highlight specific examples from past roles where you successfully guided potential clients from prospecting to closing deals. Focus on the strategies you used, any challenges you faced, and how you overcame them to achieve successful outcomes.

Discuss your approach to understanding the unique needs and pain points of each client. Emphasize the importance of research, listening, and adapting your presentation style to align with the client's priorities, showcasing how Tatari’s solutions can specifically address their goals.

Be prepared to share your knowledge about metrics like CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and others relevant to performance advertising. Provide examples of how you've used these metrics to make informed decisions in previous roles.

Share techniques that help you remain focused and driven, such as setting personal goals, keeping a positive outlook, and building a support network among colleagues. Discuss any specific instances where your resilience led to success.

Choosing a compelling story where you overcame objections is key. Focus on your persistence, the tactics you employed to address client concerns, and the ultimate result of your efforts, demonstrating your ability to adapt and convince.

Talk about your organizational skills and how you prioritize tasks based on urgency and impact. Mention any tools or methods you use to keep track of various sales pipelines and deadlines.

Explain your approach to lead generation, which could include networking, attending industry events, utilizing social media and LinkedIn, or leveraging CRM tools. Share any specific methodologies you’ve adopted and their success rates.

Outline your negotiation style, emphasizing the importance of understanding the client's needs and establishing a win-win scenario. Discuss techniques such as building rapport and providing data-driven rationale for proposed terms.

Illustrate the importance of collaboration with teams like Client Services and Media Buying. Highlight how you coordinate efforts, share insights, and work towards cohesive objectives to ensure client satisfaction and business growth.

This is your opportunity to express your enthusiasm for Tatari’s innovative approach to TV advertising. Connect your passion for technology, advertising, and teamwork with Tatari's mission and values, showing why you would be an ideal fit for the company.