VP, Marketing

As the VP of Marketing at Lockwood, you will be responsible for developing and implementing marketing strategies that align with enterprise goals, overseeing resource allocation, and leading a talented marketing team. Additionally, you will execute marketing plans, shape conference strategies, and manage advertising and media campaigns, all while enhancing our brand identity and driving innovative lead generation.

Lockwood seeks a VP of Marketing with a minimum of 10 years of experience in marketing and communications, specifically in enterprise strategy and brand management. Medical communications knowledge is essential, along with skills in strategic thinking, leadership, digital marketing, and crisis management. A Bachelor’s degree in Marketing, Communications, or a related field is also required.

Yes, the VP of Marketing role at Lockwood can be performed remotely from many locations in the United States. However, there are specific states, including Colorado, New York City, and San Francisco County, CA, where this position cannot be performed remotely.

Lockwood values an innovative, collaborative, and results-oriented mindset in their VP of Marketing candidates. The ideal candidate should not only have substantial marketing experience but also possess strong leadership capabilities and the ability to drive measurable impact across various channels.

The VP of Marketing at Lockwood plays a vital role in steering the company's marketing strategy to achieve growth and market leadership. By leveraging market research, managing communications, and developing C-suite messaging, this leader will ensure that Lockwood is perceived as a key player in the pharmaceutical and medical device industries.

When addressing this question, focus on how you would align marketing strategies with Lockwood's enterprise goals, emphasizing the importance of data-driven decision-making and cross-departmental collaboration.

Discuss specific examples from your past roles that illustrate your understanding of medical communications, including how you've successfully navigated challenges in that space.

Highlight your methods for evaluating marketing campaigns, such as ROI analysis, tracking key performance indicators, and utilizing feedback for continuous improvement.

Explain your leadership style and how you foster a culture of creativity and accountability within your team, sharing specific examples of mentorship and team-building activities.

Use a real-life example to showcase your crisis management skills, detailing the steps you took to address the situation and the outcomes that followed.

Emphasize the importance of data in informing your marketing strategies. Discuss how you use market research and competitive analysis to drive decision-making.

Share your vision for enhancing Lockwood's brand identity, including tactics for pursuing industry awards, managing public relations, and leveraging digital media.

Discuss specific digital marketing strategies you have implemented, including social media campaigns and their results, and how they align with brand goals.

Explain your process for creating effective messaging, emphasizing the need for clarity, alignment with organizational goals, and engagement with stakeholders.

Share your insights on emerging trends in the medical communications landscape, discussing how innovative marketing approaches can be adapted to meet changing industry demands.