Marketing Coordinator

As a Marketing Coordinator at The Salvation Army, you'll be involved in planning and executing various marketing campaigns across multiple channels like email, digital, and direct mail. You'll also develop strategies to boost donor engagement, retention, and lead generation while closely working with agency partners to drive campaign execution.

To apply for the Marketing Coordinator role at The Salvation Army, you should have a degree in Marketing, Fundraising, Management, or a related field. Additionally, a minimum of 3 years’ experience in a similar role within a marketing or fundraising environment is preferred.

The Marketing Coordinator plays a pivotal role in supporting the success of large-scale campaigns like the Red Shield Appeal at The Salvation Army. This includes developing integrated marketing strategies that enhance donor experiences and ultimately drive funds to support vulnerable communities in Australia.

Yes, The Salvation Army values the growth of its employees and offers training and career development opportunities for the Marketing Coordinator position. You'll have the chance to expand your skills while making a meaningful impact in the community.

The Salvation Army provides a range of benefits for its Marketing Coordinators, including flexible working arrangements, access to NFP salary packaging, paid parental leave, an Employee Assistance Program, and a chance to participate in initiatives that directly support the community.

In answering this question, highlight specific campaigns you've worked on and the channels you used. Discuss your role in planning, executing, and analyzing the campaigns' results to illustrate your effectiveness in a Marketing Coordinator position.

Be prepared to share your familiarity with KPIs and metrics specific to fundraising or marketing campaigns. Discuss how you would set benchmarks and utilize tools to analyze data and report findings to stakeholders.

Talk about specific tactics you have implemented in previous roles to engage donors. This may include personalized communication, loyalty programs, and ongoing engagement initiatives that create lasting relationships.

Showcase your organizational skills and ability to adapt by discussing techniques such as time management, prioritization of urgent tasks, and effective communication with team members to ensure all deadlines are met.

Offer a real-world example of a successful partnership. Remember to articulate your role in facilitating communication and ensuring all parties were aligned with campaign objectives and deliverables.

Share a specific challenge, focusing on how you identified the issue, developed a plan, and executed a solution. This will demonstrate your problem-solving skills and resilience.

Discuss the resources you commonly use, such as industry blogs, webinars, and professional networks. This shows your commitment to continuous improvement and your desire to bring innovative ideas to The Salvation Army.

Express your understanding of the donor journey as a holistic experience. Highlight the importance of personalization, clear communication, and building trust through ongoing relationships with donors.

Provide a detailed overview of a campaign you led, focusing on your role, the strategies used, how you measured its success, and the results achieved. This demonstrates your practical experience.

Convey your alignment with The Salvation Army’s mission and values. Discuss how your skills and passion for marketing will contribute to achieving their goals in supporting vulnerable people across Australia.