SEO Executive (Evergreen)

Organic traffic is a crucial traffic driver for The Telegraph website and a key focus for our ongoing growth efforts. Our goal is to leverage this traffic channel to fuel long-term growth, reach new demographics, and consistently attract new customers.

We’re looking for an enthusiastic SEO Executive to join our Evergreen SEO team and help drive organic growth across key commercial areas at The Telegraph. In this role, you’ll support the Senior SEO Manager and collaborate with the wider SEO team to optimise product-led content, such as Telegraph Recommended, and work across affiliate verticals like Finance, Travel and more. Your focus will be on improving organic traffic to convert readers into shoppers and support long-term growth.

You’ll advise on SEO best practices, identify new opportunities for growth, and report on the performance of ongoing initiatives. Working closely with teams across Affiliate Partnerships, Editorial, and Product, you’ll ensure content is optimised for search engines and supports our mission to reach new audiences and attract customers through high-quality, SEO-friendly content.

One of the best examples of our evergreen content can be found within Telegraph Recommended and its associated guides.

Key Responsibilities

Helping teams across the organisation to develop and deliver compelling content experiences for their target audiences and support them to achieve by:

• Assisting with keyword research, trend and competitor analysis to identify opportunities and areas for organic growth using tools such as Ahrefs/SEMrush.
• Creating and managing content calendars containing recommendations for new evergreen and topical content, as well as improvements for existing content
• Creating SEO briefs for writers of varying SEO knowledge in line with the agreed content calendar
• On page optimisation for a variety of content types including web articles and landing pages, according to SEO principles
• Highlighting contextual linking opportunities to increase and improve internal linking.
• Assist with reporting, evaluating and improving the performance of content
• Understand and respect editorial guidelines and key target demographics to guidecontent recommendations effectively.

• Solid SEO experience with a deep understanding of content marketing techniques
• Able to proficiently optimise a variety of content types including web articles and landing pages
• Has a track record of working to commercial KPIs (e.g. qualifying traffic and lead-generation)
• Confident with thorough keyword research and monitoring keyword performance
• ‘Can do’ attitude - proactive approach with a passion for digital
• Ability to juggle multiple priorities and meet deadlines
• Confident using web analytics tools (Adobe Analytics, desirable), content management systems and SEO tools
• Effectively collaborates and builds rapport with internal stakeholders and colleagues
• Excellent communication skills
• Keen interest in the latest SEO industry trends, with a proactive approach to staying informed about new releases and developments.

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are proud to be a Disability Confident Employer as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website