Senior Technical Product Marketing Manager

The Senior Technical Product Marketing Manager at Develocity is responsible for product positioning, developing compelling messaging, and creating marketing strategies. They collaborate with product management to execute product launches, create sales enablement materials, and produce technical marketing content like whitepapers and case studies.

To be successful as a Senior Technical Product Marketing Manager at Develocity, candidates should possess strong analytical skills, exceptional written and verbal communication capabilities, and experience in creating technical content. Familiarity with CRM platforms and a background in software development or cloud computing is highly desirable.

Candidates should have a Bachelor’s degree or equivalent in Computer Science, Engineering, Marketing, or a related field, along with over 5 years of experience in product marketing or technical marketing, specifically targeting software developers.

The go-to-market strategy for the Senior Technical Product Marketing Manager at Develocity involves collaborating with product management to implement effective product launches, analyzing the competitive landscape, and differentiating the product offerings to ensure their unique benefits are communicated clearly.

A Senior Technical Product Marketing Manager at Develocity engages with customers by gathering feedback on products, representing the company at industry events, webinars, and customer briefings, and serving as a product expert to refine messaging based on customer insights.

The culture at Develocity is automation-focused and deeply collaborative. The company supports continuous learning and values interpersonal relationships. Team members are encouraged to grow in both technical and leadership roles while working in a diverse and inclusive environment.

At Develocity, benefits include flexible remote work options, an annual learning stipend, generous paid time off, and opportunities for professional development. Employees are also provided with a comprehensive hardware package to support their work-from-home setup.

To effectively communicate the value of a technical product, focus on understanding the target audience's needs. Tailor your messaging to highlight how the product solves specific problems or improves efficiency. Use actionable examples and clear metrics to demonstrate value.

When describing your experience with developing technical sales tools, provide examples of specific materials you have created, such as datasheets or battle cards. Highlight how these tools contributed to the sales process and improved team performance.

To conduct competitive analysis for a technical product, start by identifying key competitors, and gather information about their offerings, strengths, and weaknesses. Analyze features, pricing, and customer feedback, and synthesize this data to inform your product positioning and marketing strategies.

Engagement strategies with developers and technical audiences can include creating informative blog posts, hosting webinars that showcase product features, and participating in relevant industry forums or conferences. Tailor your content to be technically rich yet accessible.

An example would be simplifying intricate features of a software tool into straightforward benefits that resonate with end-users. Using analogies or relatable scenarios can make complex concepts more digestible and appealing to a wider audience.

Prioritizing tasks in a cross-functional role involves assessing project timelines, understanding key stakeholder needs, and aligning with team objectives. Utilize project management tools and open communication channels to track progress and make adjustments as needed.

Market research is crucial as it provides insights into customer needs, industry trends, and competitive dynamics. This data guides the development of effective messaging, informs product features, and helps shape overall marketing strategies.

Preparing for a product launch involves collaborating with product management to establish clear objectives, creating sales and marketing collateral, training the team on product features, and planning promotional strategies for maximum visibility.

Discussing a successful marketing campaign involves detailing the goals, strategies implemented, and results achieved. Highlight specific metrics, customer feedback, and how the campaign contributed to business objectives.

Identifying what sets Develocity apart involves emphasizing its commitment to developer productivity, the sophisticated technical solutions offered, and how close collaborations with high-profile clients enable continuous improvements that are unique in the industry.