B2C Marketing Lead

As the B2C Marketing Lead at Too Good To Go, you will lead the charge in accelerating consumer demand in North America. This includes delivering integrated marketing communications across various channels, managing B2C campaigns from ideation to execution, collaborating with the Head of Marketing on strategies, and crafting impactful consumer content. You’ll also analyze consumer insights to continually enhance marketing efforts and work closely with local and global marketing teams.

To succeed as the B2C Marketing Lead at Too Good To Go, candidates should have at least 5 years of experience in consumer marketing. This includes hands-on experience in planning and executing marketing activities across digital and social platforms. Furthermore, a proven track record in leadership roles, strong data-driven decision-making skills, and the ability to communicate effectively with stakeholders are crucial for thriving in this role.

In the role of B2C Marketing Lead at Too Good To Go, you will contribute significantly to our mission by inspiring people to fight food waste together. Your marketing campaigns will not only increase consumer engagement but also promote awareness about the importance of reducing food waste, thereby directly impacting the number of meals saved. This role allows you to merge consumer marketing with social impact, aligning personal passion with professional growth.

Too Good To Go is committed to the personal and professional growth of its employees, especially in the B2C Marketing Lead role. You will have access to various development opportunities within a fast-paced scale-up environment, including mentorship, workshops, and collaborative projects with international teams. The inclusive culture fosters continuous learning, paving the way for career advancement.

As a B2C Marketing Lead at Too Good To Go, you will thrive in a hybrid work environment that values flexibility and collaboration. You’ll spend a minimum of three days per week working in our vibrant Toronto office, while also enjoying the benefits of working from home. Team culture celebrates inclusivity and is driven by shared values, ensuring that your work environment is both supportive and engaging.

When answering this question, structure your response by highlighting key campaigns you have led. Discuss your role in the ideation, execution, and analysis phases. Include specific metrics that showcase the success of your campaigns and describe how you adapted strategies based on consumer insights.

Focus on showcasing your creativity and strategic thinking. Discuss potential marketing channels like social media, influencer partnerships, or community engagement initiatives that resonate with the target audience. Moreover, share how you would measure and assess the impact of these strategies on consumer demand.

Emphasize the importance of data-driven decision-making. Describe your methods for gathering consumer insights, such as surveys or analytics. Provide examples of how these insights informed past marketing strategies and led to improved outcomes.

Explain your approach to prioritization using concrete examples. Mention methodologies such as the Eisenhower Matrix or agile practices that help you manage multiple projects. Highlight your ability to adapt to new challenges while maintaining focus on key objectives.

Discuss how storytelling captures consumer attention and fosters emotional connections. Provide examples of successful campaigns you’ve managed that utilized storytelling effectively and the results they achieved.

Share your understanding of the food waste issue and how it connects with consumer values. Propose tailored marketing strategies that not only promote Too Good To Go’s app but also educate consumers about the environmental impact of food waste and encourage action.

Select a partnership that had a significant impact on a marketing initiative. Discuss the development of the partnership, your role, and the outcomes. Highlight the mutual benefits and learning experiences from this collaboration.

Talk about the CRM platforms you have worked with and how you leveraged them for marketing campaigns. Explain your approach to segmenting audiences, personalizing communication, and measuring engagement to optimize results.

Provide insight into your leadership style. Discuss techniques you have used to foster collaboration and inspire your team, ensuring they feel empowered and valued. Highlight instances where you guided your team through challenges and celebrated collective successes.

Share your passion for the mission of reducing food waste and how it aligns with your personal and professional values. Illustrating your excitement about the role and the potential impact you could have will demonstrate your commitment to the company's goals.