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Senior Director, Corporate & Product Communications, CEMEA

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Team Overview

Our Corporate Communications and Events team is at the forefront of strengthening Visa’s reputation, driving business growth and inspiring culture amongst colleagues, clients and partners, and media and stakeholders across Central and Eastern Europe, Middle East and Africa (CEMEA).  Our talented and passionate team combine local leaders driving impactful Communications and Events activities across the 87 markets we serve, and a centralized ‘Market Support’ team leading pan-regional initiatives and enabling market success.

The CEMEA communications team creates and delivers communications programs to support Visa’s external communications profile, including Regional President and senior leadership spanning critical business areas including Consumer Payments, Commercial and Money Movement, Value Added Services, Risk, Brand, Technology and Strategy.

We work across external, client and employee communication activities to promote Visa’s strategy, and positioning as the leading partner for financial institutions, merchants, digital partners, technology companies and governments. In close partnership with the business functions, we define positions in the region on a wide range of industry topics and deliver corresponding news and thought leadership to engage audiences across multiple channels.

As Senior Director, Head of Corporate and Product Communications, CEMEA, you will be responsible for leading the development and implementation of communications strategies and plans that advance Visa’s reputation and drive business growth.  You will lead a team and will serve as primary communications business partner for functions, and senior executives within the CEMEA Leadership Team.  You will work closely with teams across CEMEA, and global colleagues, on 360-degree communications programs that span media, digital, internal and client communications. 

You will create content and campaigns, and oversee channels and platforms, developing innovative and strategic approaches to tell our Visa story to media, stakeholders, clients and partners.  This includes comprehensive corporate storytelling, product- and technology-focused media and digital campaigns, and stakeholder engagement delivered via a mix of channels including events.

Responsibilities include: 

  • Primary responsibility for Visa CEMEA corporate and product communications, serving as 360-degree communications senior trusted advisor for CEMEA-wide functions and executives.
  • Build and amplify corporate narratives on Visa’s economic and social contribution to the CEMEA region, with emphasis on priority themes (e.g. innovation, security).
  • Develop strategic and creative plans, campaigns and content that advance business growth on key product, solution and service growth priorities for business units through news and thought leadership.
  • Partner on the delivery of regional strategic events through the development of thought leadership content for senior leaders, while leading external amplification.
  • Establish strategic Corporate Affairs plans that showcase and build strong, lasting partnerships with priority public- and private-sector stakeholders across CEMEA.
  • Lead pan-CEMEA digital strategy and approach, establishing, maintaining and building compelling platforms that drive engagement with key clients.
  • Serve as connection between global corporate and product communications teams, while serving as connection between functional priorities and regional needs.
  • Build proactive corporate communications narrative, spanning issues and supporting crisis communication, partnerships, M&A across CEMEA.
  • Lead a high-performing regional communications team to drive Visa’s key communications priorities

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

• 15-20+ years’ experience in Corporate Communications and Events, including
multinational and agency roles, serving in regional and functional Leadership
Teams.
• Industry experience in technology, fintech, financial services is strongly
preferred.
• A proven team leader, with deep experience in developing and coaching high-
performing teams, while supporting, enabling and mentoring talent to grow and
thrive.
• Bold and creative mindset, to problem-solve challenges, and develop
innovative communications strategies that directly address business priorities.
• Demonstrated ability to influence, counsel, and guide leaders, while developing
effective relationships and strong rapport with colleagues, functional partners,
and global teams.
• Deep experience in shaping communications strategies and serving as a
trusted advisor to senior leaders. Ability to synthesize business issues into
plans, campaigns, content and agendas, that drives news and provides thought
leadership.
• Exceptional written, verbal, and presentation skills. Ability to adapt quickly to
changing priorities, pivot quickly, and respond with urgency.
• Combine strategic expertise with flawless tactical delivery, creating and
delivering communication plans and activities that achieve clear and
measurable outcomes in line with defined and agreed goals.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

What You Should Know About Senior Director, Corporate & Product Communications, CEMEA, Visa

Are you a seasoned communication strategist looking for your next big challenge? Visa, the world leader in payments technology, is on the lookout for a Senior Director for Corporate & Product Communications in the vibrant city of Dubai, United Arab Emirates. In this role, you’ll be making a significant impact by overseeing comprehensive communications strategies that help elevate Visa's reputation and drive business growth across Central and Eastern Europe, the Middle East, and Africa (CEMEA). You’ll lead a dedicated team, crafting engaging narratives about Visa's contributions to the economic and social landscapes of the region, ensuring our messaging resonates with clients and stakeholders alike. This role isn't just about strategy; it’s about fostering relationships with senior leaders and functional teams, crafting impactful content, and managing 360-degree communications programs that span media, digital, and internal channels. From orchestrating strategic events to developing innovative digital campaigns, you'll be at the forefront of Visa's mission to connect the world through secure and convenient payment solutions. If you have 15-20+ years of deep expertise in corporate communications and event management within multinational environments, then Visa is the place for you to thrive. Join us in our purpose-driven mission and experience life at Visa, where every day is an opportunity to elevate the way people pay and get paid.

Frequently Asked Questions (FAQs) for Senior Director, Corporate & Product Communications, CEMEA Role at Visa
What are the primary responsibilities of the Senior Director, Corporate & Product Communications at Visa?

As the Senior Director at Visa, you will primarily focus on developing and implementing communication strategies that enhance Visa’s reputation and drive business growth. This includes overseeing corporate narratives, leading multi-channel communication campaigns, and serving as a trusted advisor to senior leadership across the CEMEA region.

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What qualifications are needed for the Senior Director, Corporate & Product Communications position at Visa?

Candidates should possess 15-20+ years of experience in corporate communications, ideally with a background in technology, fintech, or financial services. Strong leadership skills, a creative mindset, and exceptional communication abilities are crucial for success in this role.

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What can I expect from the work culture at Visa as a Senior Director?

Visa fosters a collaborative and innovative work environment. As a Senior Director, you will work closely with a diverse team of professionals and senior leadership, engaging in dynamic discussions that shape Visa’s corporate narratives and strategic communications across the CEMEA region.

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Where is the Senior Director position based and what is the work arrangement?

The Senior Director, Corporate & Product Communications position is based in Dubai, UAE. It’s a hybrid role, allowing you to alternate between remote work and office presence 2-3 days a week, based on business needs.

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How does the Senior Director role contribute to Visa’s overall mission?

This role is crucial to Visa’s mission of connecting the world through secure payments. By leading innovative communication strategies, you will help amplify Visa’s impact and engage key stakeholders, aligning communication efforts with Visa's overall business objectives.

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What are the key skills that Visa looks for in a Senior Director, Corporate & Product Communications?

Visa seeks candidates with a proven ability to influence leaders, develop effective relationships, and deliver measurable outcomes. Strong strategic expertise, creative problem-solving skills, and exceptional presentation abilities are essential for this role.

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What is involved in leading a team as the Senior Director at Visa?

Leading a team at Visa means fostering a high-performing environment where you coach and mentor talent. You’ll be responsible for guiding your team in crafting compelling communication strategies that support Visa’s corporate objectives and engage with diverse audiences.

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Common Interview Questions for Senior Director, Corporate & Product Communications, CEMEA
How do you approach developing a comprehensive communication strategy?

To develop a comprehensive communication strategy, I start by identifying the core objectives and target audiences. I then assess the current landscape to determine key themes and messaging. Collaboration with internal stakeholders is crucial to ensure alignment and buy-in. Finally, I establish metrics for measuring success and adjust the strategy as necessary.

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What experience do you have in managing corporate narratives?

I have extensive experience in shaping corporate narratives by collaborating with senior leaders, crafting engaging stories that resonate with diverse audiences. This involves not just creating content, but also strategically positioning Visa's contributions to the industry and community.

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Can you provide an example of a successful communications campaign you've led?

Certainly! I once led a multi-channel campaign for a new product launch that involved media outreach, digital marketing, and internal communications. By leveraging data-driven insights, we achieved a 25% increase in brand engagement and significantly heightened product visibility within our target market.

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How do you ensure alignment between corporate communications and business objectives?

I prioritize regular collaboration with cross-functional teams to understand business goals. By creating communication strategies that directly support these objectives, I can ensure that our messaging aligns with Visa’s mission, values, and key business outcomes.

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What tactics do you use to handle crisis communication?

In crisis situations, I focus on transparency and timely communication. I develop a structured plan that includes fact-finding, internal alignment, and crafting clear messaging for external audiences to mitigate impact and restore trust.

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How do you stay updated on industry trends in fintech and payments?

I stay updated by subscribing to industry publications, attending relevant conferences, and engaging with thought leaders in the fintech space. This knowledge allows me to incorporate current trends into our strategies, ensuring our communications remain relevant and impactful.

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What role does social media play in corporate communications?

Social media plays a crucial role in corporate communications by allowing direct engagement with our audience. It offers a platform for real-time interaction, disseminating information quickly, and amplifying our corporate messaging across various channels.

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Describe your experience in leading diverse teams.

I have successfully led diverse teams by fostering an inclusive environment where every member feels valued. I encourage collaboration and creativity, ensuring that all voices contribute to our communication strategies, which enhances our overall effectiveness.

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How do you measure the effectiveness of a communications strategy?

I measure effectiveness by setting KPIs aligned with objectives, such as engagement metrics, media coverage quality, and stakeholder feedback. Regularly reviewing these metrics allows for adjustments to enhance future strategies.

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Why are you interested in working for Visa as the Senior Director?

I am drawn to Visa’s commitment to innovation and its positive impact on global commerce. As a Senior Director, I see a unique opportunity to lead dynamic communication strategies that will further amplify Visa’s mission and strengthen its position as a leader in the payments industry.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
November 30, 2024

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