Marketing Manager, US
About the Company:
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
About World Network
World is building the real human network: identity, finance and community for every human. In the age of AI, World is built on an anonymous proof of human and a globally inclusive financial network. World was launched, and is supported by, Tools for Humanity. This opportunity is with Tools for Humanity.
About the Team:
This role sits in the Marketing team and works closely with the regional Market Operations team. The Marketing team has been tasked with overseeing and executing brand, marketing and creative for the World, World Foundation and TfH brands.
About the Opportunity:
The Marketing Manager, US is responsible for developing and executing a regional marketing strategy and plan to increase brand awareness, positive sentiment and drive sign-ups. World is a ground up movement, and this role works to make World welcoming, relatable and inspiring to everyone.
The ideal candidate is a full-stack marketer, self-directed, intrinsically motivated to work hard, creatively strong, deeply experienced in marketing strategy, strategic planning, omnichannel execution, reporting and measurement, managing creative development with vendors and designers and skilled at driving executive-level communications and stakeholder management.
In this role you’ll be responsible for:
Creating, developing and implementing a comprehensive marketing strategy, omnichannel plan and roadmap which captures locally relevant insights, tangible go-to-market strategies, customer segmentation
Driving awareness and positive brand sentiment that inspires app downloads and Orb sign-ups
Partnering with regional Market Managers and other cross functional stakeholders (product, legal, comms, etc.) to drive the development, execution and continuous improvement of World’s expansion strategy
Connecting global and local efforts by aligning global visions with local marketing strategy and plan and sharing findings from regional teams to advise global strategies
Collaborating with diverse vendors and internal specialists to get campaigns developed, designed, reviewed and deployed at a high creative standard
Maintaining the World creative standard and strategic integrity in every execution and acting as regional brand manager
About You:
7+ years of relevant experience in marketing, brand, creative strategy, digital marketing, or related fields, ideally in a fast-growing tech space or consumer brands
You’re a go-getter. You are adaptable, scrappy and ready to work hard, learn new things, innovate and take extreme ownership to get things done with high impact
Your interdisciplinary skillset enables you to get things done faster
You navigate through complexity to achieve results; you pull together diverse individuals with different interests to drive outcomes
You have a solid track record of achievement (e.g., worked in a top tier company/startup, have quickly assumed responsibilities or impacted results)
You have a strong creative eye and can manage the local brand and ensure high creative standard across your region
You possess a strong understanding of local culture, communities and the best ways to reach them
You are fully fluent in English and have US work authorization
Experiences in any of the following are valuable to help you be more effective in the role: copywriting, web design & development, graphic design, video editing, photography, digital marketing, SEO, service or UI/UX design, etc.
What we offer in San Francisco:
An open and collaborative office space in downtown SF
Unlimited PTO
Monthly Phone Reimbursement or a company device
Daily catered in-office meals (breakfast, lunch, dinner)
Top-tier medical, dental, vision insurance
401k + employer match program
The reasonably estimated salary for this role at TFH in San Francisco ranges from $148,000 - $180,000, plus a competitive long term incentive package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision and mental health benefits, a 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!
Average salary estimate
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Join Tools for Humanity as a Marketing Manager, US, and become a pivotal player in our mission to create a genuine human network through innovative marketing strategies! Based in the vibrant city of San Francisco, this role is all about amplifying the World brand and fostering a positive community sentiment while driving sign-ups for our groundbreaking platform. In this full-stack marketing role, you’ll create and implement a thoughtful marketing strategy that resonates with local communities, ensuring that World feels both welcoming and relatable. Collaborating closely with our regional Market Operations team, you’ll manage omnichannel marketing efforts, ensuring alignment between global visions and localized strategies. If you're passionate about connecting people and have a keen eye for creativity, we’re looking for you! With 7+ years in marketing or related fields, adaptability, and a proactive mindset, you’ll engage with diverse stakeholders and lead initiatives that inspire action. Enjoy the perks of an open office culture, unlimited PTO, daily catered meals, and comprehensive benefits—everything you need to thrive in your role! Are you ready to make an impact with us?
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