Multi-Media Advertising Strategist - job 1 of 2

A Multi-Media Advertising Strategist at Townsquare Media is responsible for identifying and closing new advertising opportunities in the Bangor market. This role involves prospecting potential clients using data analytics, building strong relationships with clients, and developing strategic marketing plans tailored to both local and regional businesses. The strategist will also diversify client solutions through cross-selling various marketing offerings, ensuring that every business has the opportunity to thrive.

To succeed as a Multi-Media Advertising Strategist at Townsquare Media, candidates should possess B2B sales experience, a strong business acumen, and an understanding of both digital advertising and broadcast media. Outside sales experience is preferred, along with a goal-oriented attitude and a desire to learn and grow within the sales field. The ideal candidate will also have a proven track record of success in sales.

The Multi-Media Advertising Strategist position at Townsquare Media comes with an attractive benefits package that includes competitive compensation with uncapped earning potential, a robust 4-week long sales training program, and generous paid time off, including three weeks of PTO and nine paid holidays. Additionally, the company offers medical, dental, and vision insurance, a 401(K) retirement plan, and a casual work environment, all designed to support a fulfilling work-life balance.

Townsquare Media emphasizes professional development and offers unlimited growth opportunities for Multi-Media Advertising Strategists. New hires will undergo extensive training to ensure they are equipped with the right skills and knowledge to excel in their roles. The company also fosters a culture of support and collaboration to help employees reach their full potential within the organization.

The work culture at Townsquare Media is casual yet high-energy, aimed at creating an engaging atmosphere for Multi-Media Advertising Strategists. Team members are encouraged to collaborate, share ideas, and push the limits of creativity. The environment is designed to be competitive, motivating, and supportive, allowing employees to thrive both personally and professionally.

When answering this question, be sure to highlight specific examples of your past roles in B2B sales. Discuss projects you worked on, the strategies you employed to identify potential clients, and how you closed deals. If possible, use measurable outcomes to demonstrate your success, such as percentage increases in sales or client retention rates.

To effectively respond, mention various ways you keep yourself informed—attending industry conferences, networking with professionals in the field, subscribing to relevant blogs or newsletters, and participating in webinars. Show your commitment to continuous learning, which is vital for a Multi-Media Advertising Strategist.

Articulate your approach by discussing the tools you utilize, such as data analytics or customer insights, and how you apply these to pinpoint potential leads. Give examples of how you've created targeted outreach campaigns that have generated interest and led to successful sales.

Highlight the importance of communication, understanding client needs, and providing exceptional customer service. You might want to discuss your methods for regular follow-ups, providing valuable insights, and handling client feedback, all of which contribute to lasting partnerships.

Prepare to share specific details about the campaign's objectives, target audience, and the mix of advertising channels used. Discuss your role in planning, execution, metrics of success, and lessons learned, ensuring to tie this back to what you would bring to the Multi-Media Advertising Strategist role.

Explain that rejection is part of sales and each 'no' brings you closer to a 'yes'. Share personal techniques for maintaining motivation, such as focusing on customer feedback and learning from the experience, which ultimately makes you a stronger sales strategist.

List commonly used sales tools such as CRM systems, project management software, or analytical tools. Also, explain how these tools enhance your productivity and facilitate better communication and organization within the role of a Multi-Media Advertising Strategist.

Discuss the importance of understanding each client's specific needs and how you would strategically position additional marketing solutions that complement their current choices. Give examples of past instances where you've successfully implemented cross-selling techniques.

When answering this question, emphasize the importance of conducting thorough market research, understanding the client's goals, identifying the target audience, and customizing strategies to fit the client's unique situation. Provide insights into how you measure success and iterate on strategies.

Tailor your response to show genuine interest in Townsquare Media's mission, values, and the strong position it holds in the industry. Discuss how your career aspirations align with the opportunities available at the company and how you can contribute to their continued success in the market.